It's made for bicycle shop owners, and no one else

You can find free marketing tips everywhere, but are they useful?

Most of them will not work for you. Take launching LinkedIn ads or creating corporate email newsletters—they are typical tactics, but they just don't make sense for you.

You run a bicycle shop. You don't want to "champion sustainable transportation solutions" or "integrate brand values into the community". You want to have every bike sold, every accessory matched, and every rider fully equipped for their next adventure. That's your marketing goal. Nothing else matters.

How do you get cycling enthusiasts to make the trip to your shop for top-notch bikes and gear? What’s the best way to promote high-end bicycles and accessories? How do you make your shop the go-to place for bike repairs and customizations? How do you ensure repeat visits for new gear and maintenance services?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.