It's made for baby products store owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take launching TikTok challenges or setting up a LinkedIn profile—they are typical tactics, but they just don't make sense for you.

You run a baby products store. You don't want to "redefine the early parenting experience" or "expand market penetration through targeted strategies". You want to have every crib, stroller, and onesie sold, every parent equipped with essentials, and every baby safe and happy. That's your marketing goal. Nothing else matters.

How do you attract new parents to visit your baby store, even if it's not in their immediate area? What’s the best way to promote high-quality and unique baby products? How do you make your store the first stop for baby showers and early parenting needs? How do you get parents to return frequently for new essentials?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.