Wine & Liquor Brand Marketing Budget Estimator

If you own a wine and liquor brand, marketing is essential. However, determining the right budget can be tricky—you might worry about overspending or missing opportunities. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for liquor brand founders

1. What is your wine & liquor brand’s market location type?

Regional market or low-competition area Major city or high-competition area

Major urban markets often require a more premium marketing approach to stand out.

2. Do you have an e-commerce website to sell your products?

No Yes

An online store requires continuous SEO work, site maintenance, and often paid ads to drive traffic.

3. What type of content do you plan to focus on?

High-quality product photography Winemaker or distillery interviews Behind-the-scenes at production Mixology tutorials Promotional campaigns

More polished content like high-quality photography or interviews usually involves higher production costs.

4. On how many social networks do you plan to engage?

2

Popular platforms for wine and liquor brands include Instagram, Facebook, and Pinterest. More networks mean more management.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager can boost your online presence but will add to your overall costs.

6. What is your brand’s positioning?

Luxury / Premium Mid-range Budget-friendly Artisanal / Small Batch

Premium brands often require more refined marketing, whereas budget-friendly brands can optimize on cost.

7. How intensively do you plan to invest in paid advertising?

5

A higher slider value means more spending on targeted Facebook Ads, Instagram campaigns, Google Ads, etc.

8. Do you target B2B sales, such as supplying bars, restaurants, or liquor stores?

No Yes

B2B marketing may require additional outreach, networking events, and possibly trade show participation.

9. How frequently do you run promotional events or seasonal campaigns?

Occasionally Regularly

More frequent promotions typically call for additional advertising spend to drive traffic and engagement.

10. Do you plan to collaborate with local mixologists or social media influencers?

No Yes

Influencer collaborations can significantly boost your brand’s visibility, but they require dedicated budget allocation.

11. What is your approximate monthly revenue? ($) Many businesses allocate 5%–10% of revenue for marketing. We'll use 5% as a baseline and adjust based on your inputs.

12. Have you checked our marketing pack for wine & liquor brands?

No Yes

Our marketing pack provides insights to optimize your budget, avoid costly errors, and focus on strategies that work for the beverage industry.

Calculate My Budget