![Wedding Planner: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_48a06619-c41c-47f9-93bb-2f0e88f52447.png?v=1715865517&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best wedding planners in the world use strategically to attract clients.
We know you're busy coordinating weddings and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for wedding planners.
Get the content idea list made for wedding planners
A lot of wedding planners manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a wedding planner
We have studied dozens of wedding planners’ social media accounts when building strategy pack for wedding planners - here is what seems to always work.
| Content Type | Why It Works to Attract New Clients for Your Wedding Planning Business |
|---|---|
| Stunning Wedding Photos | High-quality images of beautifully planned weddings can captivate potential clients, showcasing your expertise and style. |
| Behind-the-Scenes Videos | Showing the planning process, from venue setup to final touches, builds trust and gives a glimpse into your meticulous work. |
| Client Testimonials | Positive reviews and testimonials from happy couples provide social proof and encourage others to hire your services. |
| Special Offers and Packages | Announcing limited-time offers or special packages can attract couples looking for deals and unique services. |
| User-Generated Content | Sharing photos and stories from couples you’ve worked with engages your community and adds authenticity to your brand. |
| Vendor Collaborations | Partnering with local vendors like florists, photographers, and caterers can introduce your services to a broader audience. |
| Event Announcements | Promoting bridal shows, open houses, or wedding fairs can attract engaged couples interested in planning their big day. |
| Seasonal and Holiday Posts | Highlighting seasonal wedding trends or holiday-themed weddings can attract clients looking for inspiration during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Wedding Planning Tips | Sharing expert advice and tips on wedding planning can position you as a knowledgeable and helpful resource. |
| Daily Inspiration Updates | Regularly updating followers with wedding inspiration keeps your services top-of-mind and encourages spontaneous inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| DIY Wedding Ideas | Sharing DIY wedding projects can engage followers who are hands-on and looking for creative ideas. |
| Sustainability Initiatives | Highlighting eco-friendly practices or sustainable wedding options appeals to environmentally conscious couples. |
| Client Spotlights | Featuring stories and photos of couples you’ve worked with creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some wedding planners make 5x more profit than you!
We have studied the strategies of the best wedding planners in the world. Replicate them now!
How can wedding planners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your weddings are essential.
People fall in love with visuals first. Make sure the lighting is perfect, the decor looks stunning, and the moments are captured beautifully.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Couples appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your wedding planning business. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special packages, upcoming events, or unique wedding themes. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for wedding planners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your wedding planning “image” and what your audience likes.
If you have a low budget to conduct marketing for your wedding planning business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for wedding planners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your wedding planning business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for wedding planners on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for wedding planners, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your wedding planning business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Venue Photos | Utilize natural light by capturing venues during the daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask happy couples to leave a quick video testimonial on their phone. Offer a small thank-you gift like a personalized keepsake. |
| User-Generated Content | Encourage couples to share their wedding photos by offering a monthly raffle for those who tag your planning service on Instagram. |
| DIY Planning Tips | Film short, simple planning tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your planning process or introduce the team during quieter moments. |
| Wedding Theme Ideas | Design simple, eye-catching graphics for wedding themes using free tools like Canva. Include a brief description and inspiring photos. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting at a wedding venue. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite wedding themes or suggestions for new services. |
| Local Vendor Collaborations | Collaborate with local vendors by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight couples with their favorite wedding moments. Take a quick photo and share a short story about their experience with your planning service. |
| Decor Inspiration Photos | Create attractive table settings using inexpensive items like tablecloths, napkins, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly wedding practices such as using recycled materials or local vendors. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the planning prep work, such as setting up decorations or coordinating with vendors. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free planning session. |
| Seasonal Wedding Ideas | Highlight seasonal wedding themes and decorations using natural light and your smartphone camera. Share the story behind the theme to add interest. |
Copy the tactics of the best wedding planners in the world!
There are wedding planners that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for wedding planners
Investing in exceptional social media content for your wedding planning business can be a game-changer. Many other planners might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Virtual Wedding Planning Workshops | Hosting live or recorded virtual workshops where you share tips and tricks for planning the perfect wedding can create a sense of community and attract couples from all over the world. |
| Interactive 360° Venue Tours | Offering virtual 360° tours of popular wedding venues can provide a unique behind-the-scenes experience and entice couples to book your services for their big day. |
| Limited Edition Wedding Packages | Creating buzz with limited edition or seasonal wedding packages available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive Bridal Consultations | Offering an exclusive bridal consultation experience where brides can get personalized advice and interact with you directly can create a memorable experience and word-of-mouth referrals. |
| AR Wedding Planning Tools | Implementing augmented reality (AR) technology in your planning tools where couples can visualize their wedding setup can enhance the planning experience and attract tech-savvy clients. |
| Themed Wedding Events | Hosting themed wedding events, such as a vintage wedding fair or a beach wedding showcase, can provide a unique and immersive experience, attracting couples looking for inspiration. |
| Wedding Planning Contests | Organizing wedding planning contests (e.g., win a free wedding planning service) can create viral moments, attracting engaged couples and spectators. |
| Collaborative Pop-Up Bridal Shows | Partnering with other local wedding vendors to host pop-up bridal shows can introduce your services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the weddings you've planned, the couples you've worked with, or your personal journey as a wedding planner can create an emotional connection with clients. |
| Interactive Wedding Polls | Allowing couples to vote on wedding themes, decor, or other elements via social media polls can make them feel involved and eager to see the results in real weddings. |
| Eco-Friendly Wedding Initiatives | Launching and promoting eco-friendly wedding initiatives, such as zero-waste weddings or sustainable sourcing practices, can attract environmentally conscious couples and media attention. |
| Mobile Wedding Planning Booths | Operating a mobile wedding planning booth at different locations or local events can expand your reach and attract new clients who may book your services later. |
| Wedding Planning Subscription Service | Offering a subscription service where couples receive monthly planning tips, checklists, and vendor recommendations can create a loyal client base. |
| Immersive Wedding Planning Workshops | Hosting workshops where couples can learn advanced planning techniques from you can attract wedding enthusiasts and create a sense of exclusivity. |
| Flash Mob Wedding Proposals | Organizing flash mob wedding proposals in unexpected locations can create viral content and attract adventurous couples looking for unique experiences. |
Content that never works well for wedding planners on social media
Don't waste your time and resources on these ideas. We've seen many wedding planners make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your business.
| Content Type | Why It Never Works for Wedding Planners | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your services appear unoriginal or untrustworthy. | Use real photos of weddings you've planned, including decor, venues, and happy couples, to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with weddings or planning confuses followers and dilutes your brand. | Keep your content focused on wedding planning, decor ideas, trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your services positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on weddings, love stories, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local vendors, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your business. |
Make your wedding planning service more profitable
We have studied the strategies of the best wedding planners in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your wedding planning service
We understand that as a wedding planner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of planning weddings are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for wedding planners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your wedding planning business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small wedding planning businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your wedding planning business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your wedding planning service could make more money!
Most wedding planners don't know how to grow their business. Let us teach you the right strategies.
