Webinar: 100+ content ideas for social media [template]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the most successful webinars use strategically to attract attendees.

We know you're busy preparing your webinar content and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new attendees to your webinar.

To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for webinar hosts.

Get the content idea list made for webinar organizers

A lot of webinars manage to post engaging content on social media. Here is a free tool to to get you started.

Content that always work well for a webinar

We have analyzed numerous successful webinars to create our Webinar Success Strategy Pack - here are the key elements that consistently drive engagement and attendance.

Content Type	Why It Works to Boost Webinar Engagement
Engaging Visuals	High-quality slides and visuals capture attention and make the content more digestible, keeping attendees engaged throughout the webinar.
Behind-the-Scenes Previews	Offering sneak peeks of the preparation process builds anticipation and trust, making the audience more likely to attend.
Attendee Testimonials	Sharing positive feedback from past attendees provides social proof and encourages new participants to join.
Exclusive Offers	Promoting special offers or discounts available only to webinar attendees can drive sign-ups and participation.
User-Generated Questions	Incorporating questions from your audience into the webinar content makes it more interactive and relevant.
Collaborations with Experts	Partnering with industry experts or influencers can attract a broader audience and add credibility to your webinar.
Event Announcements	Promoting upcoming webinars or related events keeps your audience engaged and looking forward to future content.
Seasonal and Topical Themes	Aligning your webinar topics with current trends or seasons can make the content more relevant and appealing.
Interactive Polls and Q&A	Engaging your audience with live polls and Q&A sessions fosters interaction and keeps attendees actively involved.
Resource Shares	Providing valuable resources, such as eBooks or templates, can enhance the learning experience and add value for attendees.
Regular Updates	Keeping your audience informed with regular updates about the webinar ensures it stays top-of-mind and increases attendance rates.
Speaker Spotlights	Featuring stories and backgrounds of your speakers creates a personal connection and builds excitement for the event.
Practical Tips and Tricks	Sharing actionable tips and insights during the webinar can engage attendees who are looking for practical advice.
Sustainability Initiatives	Highlighting your commitment to sustainability can resonate with environmentally conscious attendees and enhance your brand image.
Attendee Spotlights	Featuring stories from past attendees creates a sense of community and encourages others to participate.
Contests and Giveaways	Running contests and giveaways during the webinar can increase engagement and attract new participants, many of whom may become loyal followers.

Some webinars make 5x more profit than you!

We have studied the strategies of the best webinars in the world. Replicate them now!

How can webinar organizers make great content on social media?

What to Prioritize

You probably know it already, but high-quality visuals and engaging content are essential for a successful webinar.

People connect with what they see first. Ensure your slides are visually appealing, the lighting is good, and your presentation is inviting.

Also, promote your webinar regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free webinar promotion planner for you.

Of course, respond to questions and comments quickly during and after the webinar. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” presenter.

Show the real side of your business. Behind-the-scenes looks, team stories, and attendee shoutouts can create a personal connection with your audience.

If you want to keep your potential attendees excited, highlight any special offers, exclusive content, or upcoming events. Make sure your followers know what’s new and exciting.

Finally, share positive feedback and testimonials. Social proof is powerful and can help attract new attendees.

What Doesn’t Matter as Much

Overly polished content does not really matter. Your webinar doesn’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every trending topic. Focus on what fits your webinar’s theme and what your audience likes.

If you have a low budget to promote your webinar, don’t immediately go for paid ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for webinar hosts.

How to Do It Fast and Efficiently

First, spend a few hours once a week preparing your slides, recording promotional videos, and drafting social media posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A promotional video on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage attendees to share their own experiences and tag your webinar. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for webinars on social media

Our team has curated a list of highly specific, low-budget content ideas tailored for webinars, complete with practical tips to keep costs down and effectively engage your audience.

You might want to incorporate some of these ideas in the marketing plan of your webinar.

Content Type	Tips to Make It More Affordable
Smartphone Video Clips	Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO.
Attendee Testimonials	Ask satisfied participants to leave a quick video testimonial on their phone. Offer a free e-book or exclusive content as a thank-you.
User-Generated Content	Encourage attendees to share their webinar experiences by offering a monthly raffle for those who tag your webinar on Instagram.
DIY Tutorial Videos	Film short, simple tutorials related to your webinar topic using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your preparation process or introduce the team during off-hours.
Upcoming Webinar Posts	Design simple, eye-catching graphics for upcoming webinars using free tools like Canva. Include a brief description and a compelling image.
Speaker Spotlights	Feature guest speakers with a casual photo and fun facts about them. Use your smartphone and a natural setting.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their interests or suggestions for future webinar topics.
Local Event Promotions	Collaborate with local events by offering a small discount or coupon for your webinar. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Attendee Spotlights	Highlight loyal attendees with their favorite takeaways from your webinars. Take a quick photo and share a short story about their experience.
Home Office Photos	Create attractive setups using inexpensive items like tablecloths, plants, and props from dollar stores.
Sustainability Tips	Share eco-friendly practices such as digital note-taking or using local resources. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of your preparation work, such as setting up your equipment or rehearsing. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win free access to your webinar. Use prizes that are cost-effective like a free e-book.
Seasonal Topic Posts	Highlight seasonal topics and trends using natural light and your smartphone camera. Share the story behind the topic to add interest.

Copy the tactics of the best webinars in the world!

There are webinars that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for webinars

Investing in high-quality content for your webinar can be incredibly beneficial because many other webinars might not put in the same effort. This gives you a unique opportunity to stand out, capture your audience's attention, and build a dedicated following.

Content Type	Why It Could Attract a Large Audience
Expert-Led Workshops	Hosting live or recorded workshops led by industry experts can create a sense of community and attract a global audience eager to learn from the best.
Interactive Q&A Sessions	Offering live Q&A sessions where attendees can ask questions and get real-time answers can provide a unique, engaging experience and encourage participation.
Exclusive Content Releases	Creating buzz with exclusive content or early access to new information can generate excitement and urgency, attracting new and repeat attendees.
Behind-the-Scenes Insights	Providing behind-the-scenes looks at your business or industry can offer a unique perspective and entice people to join your webinar for insider knowledge.
AR/VR Integration	Implementing augmented reality (AR) or virtual reality (VR) technology in your webinars can enhance the learning experience and attract tech-savvy participants.
Themed Webinar Series	Hosting themed webinar series, such as a deep dive into a specific topic or a multi-part training program, can provide a comprehensive and immersive experience, attracting dedicated learners.
Interactive Polls and Surveys	Organizing interactive polls and surveys during your webinar can create engaging moments, allowing attendees to feel involved and valued.
Collaborative Webinars	Partnering with other industry experts or businesses to host collaborative webinars can introduce your content to new audiences and create a buzz in the community.
Story-Driven Presentations	Sharing in-depth stories about your industry, personal experiences, or case studies can create an emotional connection with your audience.
Interactive Content Creation	Allowing attendees to contribute to the content via live feedback or social media polls can make them feel involved and eager to participate in future webinars.
Eco-Friendly Initiatives	Highlighting and promoting eco-friendly initiatives within your industry can attract environmentally conscious attendees and media attention.
Pop-Up Webinars	Hosting surprise or pop-up webinars on trending topics can create excitement and attract new participants who may become regular attendees.
Subscription-Based Content	Offering a subscription service where attendees receive monthly exclusive content or access to premium webinars can create a loyal audience base.
Advanced Training Sessions	Hosting advanced training sessions where attendees can learn specialized skills from experts can attract serious learners and create a sense of exclusivity.
Flash Webinars	Organizing flash webinars on unexpected topics or with surprise guest speakers can create viral content and attract curious attendees looking for unique experiences.

Content that never works well for webinars on social media

Don't waste your time and resources on these strategies. We've seen many webinar hosts make these mistakes, and they won't help you stand out from the crowd or attract new attendees to your webinars.

Content Type	Why It Never Works for Webinars	Do This Instead
Generic Stock Photos	They lack authenticity and can make the webinar appear unoriginal or untrustworthy.	Use real photos of your speakers, behind-the-scenes shots, and previous webinar sessions to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off potential attendees.	Mix in engaging content like speaker interviews, sneak peeks of the webinar content, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with the webinar topic confuses followers and dilutes your brand.	Keep your content focused on your webinar topic, related industry news, and valuable insights to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your webinar's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your webinar positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on the webinar topic, industry insights, and your unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate attendees looking for genuine interaction.	Respond personally to comments and messages to show that you care about your attendees and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your webinar can bore followers and reduce engagement.	Share user-generated content, collaborate with industry experts, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential attendees.	Address negative feedback calmly and constructively, showing that you are willing to improve and value attendee input.
Ignoring Social Media Trends	Being out of touch with current trends can make your webinar seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate attendees and deter participation.	Offer simple, clear, and straightforward promotions that are easy for attendees to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your webinar.

Make your webinar more profitable

We have studied the strategies of the best webinars in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your webinar

We understand that as a webinar host, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses or individual entrepreneurs like you.

The day-to-day demands of planning and hosting webinars are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for webinar hosts like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your webinars. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small webinar businesses on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your webinar's visibility online.

With our marketing pack, you can invest in your webinar's growth without feeling overwhelmed or uncertain.

Your webinar could make more money!

Most webinar organizers don't know how to grow their business. Let us teach you the right strategies.