![Virtual Reality Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_3e7eb3ec-2c5c-4c93-85f7-1273d8c24e9c.png?v=1715865604&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best VR production agencies use strategically to attract clients.
We know you're busy creating immersive experiences and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your agency.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for VR production agencies.
Get the content idea list made for VR agency owners
A lot of VR agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a virtual reality (VR) production agency
We have analyzed numerous VR production agencies' social media strategies while developing our strategy pack for VR agencies - here is what consistently drives engagement and attracts new clients.
| Content Type | Why It Works to Get New Clients for Your VR Agency |
|---|---|
| Immersive Project Demos | Showcasing high-quality VR experiences can captivate potential clients, demonstrating the agency's capabilities and creativity. |
| Behind-the-Scenes Footage | Revealing the development process, from concept to execution, builds trust and showcases the expertise of your team. |
| Client Testimonials | Positive feedback from satisfied clients provides social proof and encourages others to consider your services. |
| Special Offers and Promotions | Announcing limited-time discounts or package deals can attract new clients looking for cost-effective solutions. |
| User-Generated Content | Sharing content created by clients or users of your VR experiences adds authenticity and engages your community. |
| Industry Collaborations | Partnering with other tech companies or influencers can expand your reach and introduce your agency to a broader audience. |
| Event Announcements | Promoting upcoming VR events, webinars, or live demos can attract new clients interested in cutting-edge technology. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed VR experiences can attract clients looking for timely and relevant content. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your services. |
| Project Case Studies | Sharing detailed case studies of successful projects can intrigue potential clients and demonstrate your agency's expertise. |
| Regular Updates on New Technologies | Keeping your audience informed about the latest VR technologies and trends positions your agency as a thought leader in the industry. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| VR Development Tips | Sharing tips and tricks from your development team can engage followers who are tech enthusiasts and aspiring developers. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some VR agencies make 5x more profit than you!
We have studied the strategies of the best VR agencies in the world. Replicate them now!
How can VR agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality VR experiences and immersive content are essential.
People engage with their senses first. Make sure the visuals are stunning, the audio is crisp, and the overall experience is captivating.
Also, update your portfolio regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free project management planner for you.
Of course, respond to inquiries and feedback quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” agency.
Show the real side of your VR production agency. Behind-the-scenes footage, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or new technologies you’re working with. Make sure your followers know what’s new and groundbreaking.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every tech trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your VR agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for VR production agencies.
How to Do It Fast and Efficient
First, spend a few hours once a week capturing footage, recording demos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A demo video on YouTube can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Premiere Pro for video editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for VR agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for virtual reality (VR) production agencies, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your VR agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Behind-the-Scenes Footage | Use your smartphone to capture the VR production process. Enhance the footage with free editing tools like iMovie or OpenShot. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next project as a thank-you. |
| User-Generated Content | Encourage clients to share their VR experiences by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY VR Tutorials | Film short, simple tutorials on how to use VR equipment or software using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Project Highlights | Use Instagram Stories or Facebook Live to showcase completed projects or give a real-time look at ongoing work. |
| Service Promotions | Design simple, eye-catching graphics for special offers using free tools like Canva. Include a brief description and a compelling image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite VR experiences or suggestions for new services. |
| Local Event Collaborations | Partner with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite VR projects. Take a quick photo and share a short story about their experience with your agency. |
| VR Setup Photos | Create attractive setups using inexpensive items like LED lights, green screens, and props from dollar stores. |
| Tech Tips | Share practical tips for maintaining VR equipment or optimizing software. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the setup process, such as calibrating VR headsets or setting up cameras. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free VR experience. Use prizes that are cost-effective like a free consultation. |
| Seasonal Project Posts | Highlight seasonal VR projects using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best VR agencies in the world!
There are VR agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for VR agencies
Investing in high-quality virtual reality (VR) content for your production agency can be a game-changer. Many other agencies might not take this step, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Virtual Reality Training Modules | Creating VR training modules for various industries can provide immersive learning experiences, making training more effective and engaging, and attracting corporate clients. |
| Interactive 360° Product Demos | Offering 360° product demos can give potential customers a comprehensive view of products, enhancing their understanding and interest, and driving sales for your clients. |
| Virtual Event Production | Producing virtual events, such as conferences or trade shows, can expand your clients' reach globally, providing a unique and engaging platform for networking and presentations. |
| Custom VR Experiences | Developing bespoke VR experiences tailored to your clients' needs can create memorable and impactful interactions, setting your agency apart from competitors. |
| Augmented Reality (AR) Marketing Campaigns | Implementing AR in marketing campaigns can create interactive and engaging advertisements, attracting tech-savvy consumers and increasing brand awareness for your clients. |
| Virtual Real Estate Tours | Offering virtual tours of real estate properties can provide potential buyers with a detailed and immersive viewing experience, making it easier for them to make purchasing decisions. |
| VR Game Development | Creating VR games can attract a wide audience of gamers and tech enthusiasts, providing entertainment and engagement, and opening up new revenue streams for your clients. |
| Collaborative VR Projects | Partnering with other VR developers or agencies to create collaborative projects can introduce your agency to new audiences and create buzz in the VR community. |
| Story-Driven VR Experiences | Developing VR experiences with compelling narratives can create emotional connections with users, making the content more memorable and impactful. |
| Interactive VR Workshops | Hosting VR workshops where participants can learn about VR development and applications can attract tech enthusiasts and create a sense of community. |
| Eco-Friendly VR Initiatives | Launching and promoting eco-friendly VR initiatives, such as virtual travel experiences to reduce carbon footprints, can attract environmentally conscious clients and media attention. |
| Pop-Up VR Installations | Setting up pop-up VR installations at events or public spaces can expand your reach and attract new clients who may be interested in your VR production services. |
| Subscription-Based VR Content | Offering a subscription service where clients receive monthly VR content updates can create a loyal customer base and provide a steady revenue stream. |
| Immersive VR Workshops | Hosting workshops where participants can learn advanced VR development techniques can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob VR Experiences | Organizing flash mob VR experiences in unexpected locations can create viral content and attract adventurous clients looking for unique and innovative VR solutions. |
Content that never works well for VR agencies on social media
Don't waste your time and resources on these strategies. We've seen many VR production agencies make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for VR Agencies | Do This Instead |
|---|---|---|
| Generic Stock Footage | It lacks originality and can make your agency appear uncreative or unreliable. | Showcase your own VR projects, team, and behind-the-scenes footage to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing sales can feel spammy and turn off potential clients. | Mix in engaging content like project case studies, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with VR or your agency confuses followers and dilutes your brand. | Keep your content focused on VR technology, projects, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in quality video equipment or hire a professional videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on VR, innovation, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with other tech companies, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your virtual reality production agency more profitable
We have studied the strategies of the best VR agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your virtual reality production agency
We understand that as a VR production agency owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than innovative startups like yours.
The day-to-day demands of running a VR production agency are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for VR production agencies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your VR agency. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for VR production agencies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your agency's visibility online.
With our marketing pack, you can invest in your VR production agency's growth without feeling overwhelmed or uncertain.
Your virtual reality production agency could make more money!
Most VR agency owners don't know how to grow their business. Let us teach you the right strategies.
