![VR Gaming Center: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_e06177c4-9b19-414e-9811-43240113452b.png?v=1715865617&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best VR gaming centers in the world use strategically to attract gamers.
We know you're busy running your VR gaming center and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new gamers to your center.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for VR gaming center owners.
Get the content idea list made for VR gaming center owners
A lot of VR gaming centers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a VR gaming center
We have studied dozens of VR gaming centers' social media accounts when building our strategy pack for VR gaming centers - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your VR Gaming Center |
|---|---|
| Gameplay Footage | High-quality videos of immersive gameplay can captivate potential customers, making them eager to experience the VR games themselves. |
| Behind-the-Scenes Videos | Showcasing the setup, technology, and staff at work builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real players provide social proof and encourage others to visit the VR gaming center. |
| Specials and Promotions | Announcing limited-time offers, discounts, and group packages can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (gameplay clips, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the VR gaming center to a broader, local audience. |
| Event Announcements | Promoting upcoming tournaments, game nights, or special events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal games or holiday-themed events can attract customers looking for special entertainment options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Game Previews | Sharing previews of new or popular games can intrigue gaming enthusiasts and motivate them to try the games at the center. |
| Daily Specials Updates | Regularly updating followers with daily specials or new game releases keeps the VR gaming center top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Gaming Tips and Tricks | Sharing tips and tricks for popular games can engage followers who are gaming enthusiasts and improve their experience. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some VR gaming centers make 5x more profit than you!
We have studied the strategies of the best VR gaming centers in the world. Replicate them now!
How can VR gaming center owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your VR gaming experiences are essential.
People play with their eyes first. Make sure the lighting is good, the VR setups look immersive, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your VR gaming center. Behind-the-scenes photos, staff stories, and gamer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or new game releases. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your VR gaming center’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your VR gaming center, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for VR gaming center owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your VR gaming center. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for VR gaming centers on social media
Our team has crafted this list featuring highly specific, low-budget content ideas tailored for VR gaming centers, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your VR gaming center.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Gameplay Highlights | Capture exciting moments from popular games using built-in recording features. Edit clips with free software like OpenShot or iMovie. |
| Customer Testimonials | Ask satisfied gamers to leave a quick video testimonial on their phone. Offer a free game session or a small discount as a thank-you. |
| User-Generated Content | Encourage customers to share their VR experiences by offering a monthly raffle for those who tag your center on Instagram. |
| Game Tutorial Videos | Film short, simple tutorials of popular games using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your VR setup or introduce the team during slow hours. |
| Daily Game Recommendations | Design simple, eye-catching graphics for daily game recommendations using free tools like Canva. Include a brief description and a screenshot from the game. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the gaming center. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite games or suggestions for new VR experiences. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite games. Take a quick photo and share a short story about their experience at your VR center. |
| VR Setup Photos | Create attractive setups using inexpensive items like LED lights, posters, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling old equipment or using energy-efficient devices. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the setup process, such as calibrating VR headsets or organizing game stations. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free game session. Use prizes that are cost-effective like a free hour of gameplay. |
| Seasonal Game Posts | Highlight seasonal or themed games using natural light and your smartphone camera. Share the story behind the game to add interest. |
Copy the tactics of the best VR gaming centers in the world!
There are VR gaming centers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for VR gaming centers
Investing in top-notch social media content for your VR gaming center might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live VR Game Streams | Hosting live streams of popular VR games where players can watch and interact with the action can create a sense of community and attract a global audience. |
| Interactive 360° VR Center Tours | Offering virtual 360° tours of your VR gaming center, including the gaming zones and equipment, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Exclusive Game Previews | Creating buzz with exclusive previews or early access to new VR games can generate excitement and urgency, attracting new and repeat customers. |
| Gamer’s VIP Experience | Offering an exclusive gaming experience where customers can try out the latest VR technology and games before anyone else can create a memorable experience and word-of-mouth. |
| AR Game Integration | Implementing augmented reality (AR) technology in your games where customers can see a 3D representation of game elements can enhance the gaming experience and attract tech-savvy customers. |
| Themed Gaming Events | Hosting themed gaming events, such as a zombie apocalypse night or a space adventure, can provide a unique and immersive experience, attracting groups and special occasions. |
| VR Challenge Contests | Organizing VR challenge contests (e.g., completing a game level in the fastest time) can create viral moments, attracting competitive gamers and spectators. |
| Collaborative Pop-Up Gaming Events | Partnering with other local gaming centers or tech companies to host pop-up events can introduce your VR center to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the development of your VR games, the technology behind them, or the personal journey of your game developers can create an emotional connection with customers. |
| Interactive Game Development Polls | Allowing customers to vote on game features or storylines via social media polls can make them feel involved and eager to try the games they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient gaming equipment or recycling programs, can attract environmentally conscious consumers and media attention. |
| Mobile VR Gaming Truck | Operating a mobile VR gaming truck in different locations or at local events can expand your reach and attract new customers who may visit your main center later. |
| Game Subscription Service | Offering a subscription service where customers receive monthly access to new VR games and exclusive content can create a loyal customer base. |
| Immersive VR Workshops | Hosting workshops where customers can learn advanced VR gaming techniques from experts can attract gaming enthusiasts and create a sense of exclusivity. |
| Flash Mob Gaming Experiences | Organizing flash mob gaming events in unexpected locations can create viral content and attract adventurous gamers looking for unique experiences. |
Content that never works well for VR gaming centers on social media
Don't waste your time and resources on these ideas. We've seen many VR gaming center owners make these mistakes, and they won't help you stand out from the crowd or bring in new visitors to your VR gaming center.
| Content Type | Why It Never Works for VR Gaming Centers | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the VR gaming center appear unoriginal or untrustworthy. | Use real photos of your gaming setups, staff, and players to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, player testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with VR gaming or your center confuses followers and dilutes your brand. | Keep your content focused on your VR games, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your VR gaming center's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your center positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on gaming, community, and your center's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your VR gaming center can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your VR gaming center seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your VR gaming center. |
Make your VR gaming center more profitable
We have studied the strategies of the best VR gaming centers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your VR gaming center
We understand that as a VR gaming center owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a VR gaming center are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for VR gaming center owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your VR gaming center. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small VR gaming centers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your VR gaming center's visibility online.
With our marketing pack, you can invest in your VR gaming center's growth without feeling overwhelmed or uncertain.
Your VR gaming center could make more money!
Most VR gaming center owners don't know how to grow their business. Let us teach you the right strategies.
