![VR Escape Room: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_301f252e-3ec5-4525-bfcf-306bcc3fce85.png?v=1715865615&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best virtual reality escape rooms use strategically to attract players.
We know you're busy running your escape room and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new players to your virtual doors.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for escape room owners.
Get the content idea list made for VR escape room owners
A lot of escape rooms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a virtual reality escape room
We have analyzed numerous virtual reality escape room social media accounts to create our strategy pack for VR escape rooms - here is what consistently drives engagement and attracts new participants.
| Content Type | Why It Works to Get New Participants in Your VR Escape Room |
|---|---|
| Immersive Gameplay Videos | Short clips showcasing the immersive experience and thrilling moments can captivate potential participants, making them eager to try it out. |
| Behind-the-Scenes Footage | Revealing the technology, design process, and team behind the escape room builds trust and creates a deeper connection with the audience. |
| Player Testimonials | Positive reviews and testimonials from real players provide social proof and encourage others to book a session. |
| Special Offers and Discounts | Announcing limited-time offers, group discounts, and special promotions can attract new participants looking for deals. |
| User-Generated Content | Sharing content created by players (photos, videos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the escape room to a broader, local audience. |
| Event Announcements | Promoting upcoming events, themed nights, or special challenges can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Themes | Highlighting seasonal or holiday-themed escape rooms can attract participants looking for special experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to book a session. |
| Game Design Insights | Sharing insights into the design and development of the escape rooms can intrigue enthusiasts and motivate them to experience the final product. |
| Daily Updates | Regularly updating followers with new challenges or room availability keeps the escape room top-of-mind and encourages spontaneous bookings. |
| Team Member Spotlights | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Gameplay Tips | Sharing tips and tricks for solving puzzles can engage followers who are escape room enthusiasts and encourage them to test their skills. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to environmentally conscious consumers. |
| Player Spotlights | Featuring regular players creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into participants. |
Some escape rooms make 5x more profit than you!
We have studied the strategies of the best escape rooms in the world. Replicate them now!
How can VR escape room owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your virtual reality escape room are essential.
People experience with their eyes first. Make sure the lighting is good, the environment looks immersive, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your escape room. Behind-the-scenes photos, staff stories, and player shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or new game themes. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your escape room “image” and what your audience likes.
If you have a low budget to conduct marketing for your escape room, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for escape room owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your escape room. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for escape rooms on social media
Our team has crafted this list featuring highly specific, budget-friendly content ideas tailored for virtual reality escape rooms, with practical tips to keep costs low and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your VR escape room.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Gameplay Screenshots | Capture in-game screenshots during peak moments. Enhance these images with free apps like Snapseed or VSCO. |
| Player Testimonials | Ask satisfied players to leave a quick video testimonial on their phone. Offer a small discount on their next visit as a thank-you. |
| User-Generated Content | Encourage players to share their VR experiences by offering a monthly raffle for those who tag your escape room on Instagram. |
| DIY Gameplay Tips | Film short, simple tips for solving puzzles using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your VR setup or introduce the team during slow hours. |
| Daily Puzzle Posts | Design simple, eye-catching graphics for daily puzzles using free tools like Canva. Include a brief description and a teaser image. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the escape room. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite puzzles or suggestions for new game themes. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Player Spotlights | Highlight loyal players with their favorite games. Take a quick photo and share a short story about their experience at your escape room. |
| VR Setup Photos | Create attractive settings using inexpensive items like props and decorations from dollar stores to enhance the VR experience. |
| Sustainability Tips | Share eco-friendly practices such as using energy-efficient equipment. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the setup process, such as calibrating VR equipment or preparing the game environment. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free game session. Use prizes that are cost-effective like a free game hint. |
| Seasonal Game Posts | Highlight seasonal game themes using natural light and your smartphone camera. Share the story behind the game to add interest. |
Copy the tactics of the best escape rooms in the world!
There are escape rooms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for escape rooms
Investing in high-quality social media content for your virtual reality escape room can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a dedicated following.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live VR Escape Room Previews | Hosting live previews of your escape rooms where viewers can get a sneak peek of the challenges and puzzles can create excitement and attract a global audience. |
| Interactive 360° Room Tours | Offering virtual 360° tours of your escape rooms can provide a unique behind-the-scenes experience, enticing people to book a session. |
| Limited Time Challenges | Creating buzz with limited-time or seasonal challenges can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Behind-the-Scenes Content | Sharing exclusive behind-the-scenes content, such as the design process of your rooms or interviews with the creators, can create a memorable experience and word-of-mouth. |
| AR Puzzle Teasers | Implementing augmented reality (AR) teasers where customers can solve mini-puzzles on their devices can enhance the experience and attract tech-savvy customers. |
| Themed VR Events | Hosting themed VR events, such as a Halloween horror night or a sci-fi adventure, can provide a unique and immersive experience, attracting groups and special occasions. |
| Escape Room Challenges | Organizing escape room challenges (e.g., solving a room in under 30 minutes) can create viral moments, attracting competitive players and spectators. |
| Collaborative VR Events | Partnering with other local VR businesses or creators to host collaborative events can introduce your escape room to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the creation of your escape rooms, the inspiration behind the themes, or the personal journey of your team can create an emotional connection with customers. |
| Interactive Puzzle Design | Allowing customers to vote on puzzle designs or themes via social media polls can make them feel involved and eager to try the rooms they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials for room designs, can attract environmentally conscious consumers and media attention. |
| Mobile VR Experiences | Operating a mobile VR setup at different locations or local events can expand your reach and attract new customers who may visit your main escape room later. |
| Subscription Puzzle Boxes | Offering a subscription service where customers receive monthly puzzle boxes to solve at home can create a loyal customer base. |
| Immersive Puzzle Workshops | Hosting workshops where customers can learn advanced puzzle-solving techniques from your team can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob VR Experiences | Organizing flash mob VR events in unexpected locations can create viral content and attract adventurous players looking for unique experiences. |
Content that never works well for escape rooms on social media
Don't waste your time and resources on these ideas. We've seen many virtual reality escape room owners make these mistakes, and they won't help you stand out from the crowd or bring in new bookings for your escape room.
| Content Type | Why It Never Works for VR Escape Rooms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the escape room appear unoriginal or untrustworthy. | Use real photos of your VR setups, staff, and players to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, player testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with VR or escape rooms confuses followers and dilutes your brand. | Keep your content focused on your escape room, VR technology, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your escape room's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your escape room positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on VR experiences, community, and your escape room's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your escape room can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your escape room seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your escape room. |
Make your VR escape room more profitable
We have studied the strategies of the best escape rooms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your VR escape room
We understand that as a virtual reality escape room owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a virtual reality escape room are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for virtual reality escape room owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your escape room. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small virtual reality escape rooms on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your escape room's visibility online.
With our marketing pack, you can invest in your escape room's growth without feeling overwhelmed or uncertain.
Your VR escape room could make more money!
Most VR escape room owners don't know how to grow their business. Let us teach you the right strategies.
