![Videographer: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_cc21744a-d023-42bc-a9e1-feb28ba28af8.png?v=1715865666&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best videographers in the industry use strategically to attract clients.
We know you're busy capturing stunning visuals and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your portfolio.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for videographers.
Get the content idea list made for videographers
A lot of videographers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a videographer
We have studied dozens of videographers’ social media accounts when building strategy pack for videographers - here is what seems to always work.
| Content Type | Why It Works to Get New Clients for Your Videography Business |
|---|---|
| High-Quality Video Samples | Showcasing your best work can captivate potential clients, demonstrating your skills and style, and encouraging them to hire you. |
| Behind-the-Scenes Footage | Sharing the process of your shoots builds trust and creates a connection with your audience, showing the effort and creativity behind your work. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your services. |
| Special Offers and Packages | Announcing limited-time offers, discounts, and special packages can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by your clients (videos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your videography services to a broader, local audience. |
| Event Coverage | Promoting your coverage of events, weddings, or corporate functions can attract new clients interested in similar services. |
| Seasonal and Holiday Projects | Highlighting seasonal projects or holiday-themed videos can attract clients looking for special videography services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Editing Tips and Tutorials | Sharing tips and tricks for video editing can engage followers who are video enthusiasts and aspiring videographers. |
| Project Updates | Regularly updating followers with your latest projects keeps your work top-of-mind and encourages potential clients to reach out. |
| Behind-the-Scenes Team Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Filming Techniques | Sharing your unique filming techniques can engage followers who are interested in the art of videography. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some videographers make 5x more profit than you!
We have studied the strategies of the best videographers in the world. Replicate them now!
How can videographers make great content on social media?
What to Prioritize
You probably know it already, but high-quality videos are essential for showcasing your work as a videographer.
People are captivated by visuals first. Make sure your lighting is perfect, your subjects are well-composed, and your editing is top-notch.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your videography business. Behind-the-scenes footage, project stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your videography “image” and what your audience likes.
If you have a low budget to conduct marketing for your videography business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for videographers.
How to Do It Fast and Efficient
First, spend a few hours once a week shooting videos, editing footage, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own videos and tag your business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Premiere Pro for video editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for videographers on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for videographers, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your videography business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Video Clips | Utilize natural light by shooting near windows during the day. Enhance your footage with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share their videos by offering a monthly raffle for those who tag your business on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on videography tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your editing process or introduce your team during downtime. |
| Project Highlights | Design simple, eye-catching graphics for your latest projects using free tools like Canva. Include a brief description and a captivating thumbnail. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite video styles or suggestions for new content. |
| Local Event Coverage | Collaborate with local events by offering a small discount or coupon for your services. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post videos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite projects. Take a quick video and share a short story about their experience working with you. |
| Creative B-Roll | Create attractive B-roll footage using inexpensive items like props from dollar stores. Experiment with different angles and lighting. |
| Sustainability Tips | Share eco-friendly practices such as using digital storage solutions or recycling old equipment. Create simple infographics with free tools like Canva. |
| Editing Process Clips | Record short clips of your editing process, such as color grading or adding effects. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free video shoot. Use prizes that are cost-effective like a free consultation. |
| Seasonal Project Posts | Highlight seasonal projects using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best videographers in the world!
There are videographers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for videographers
Investing in high-quality video content for your videography business can be a game-changer. Many competitors might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Behind-the-Scenes Footage | Sharing behind-the-scenes videos of your shoots can give potential clients a glimpse into your creative process and build trust in your professionalism and expertise. |
| Client Testimonials | Recording and sharing testimonials from satisfied clients can provide social proof and encourage new clients to choose your services. |
| Project Case Studies | Creating detailed case studies of your past projects can showcase your skills and the impact of your work, attracting clients looking for similar results. |
| Live Q&A Sessions | Hosting live Q&A sessions where you answer questions about videography, your services, or industry trends can position you as an expert and engage potential clients. |
| Time-Lapse Videos | Producing time-lapse videos of your projects can highlight your efficiency and the transformation you bring to your clients' visions. |
| Collaborative Projects | Partnering with other creatives or businesses for collaborative projects can expand your reach and introduce your work to new audiences. |
| Virtual Tours | Offering virtual tours of your studio or on-location shoots can provide a unique perspective and attract clients interested in your working environment. |
| How-To Tutorials | Creating how-to tutorials on videography techniques can attract aspiring videographers and establish you as a thought leader in the industry. |
| Highlight Reels | Compiling highlight reels of your best work can serve as a powerful portfolio, showcasing your versatility and talent to potential clients. |
| Client Project Previews | Sharing sneak peeks or previews of ongoing client projects can build anticipation and demonstrate your commitment to delivering high-quality work. |
| Interactive Polls | Using social media polls to involve your audience in decisions about upcoming projects can create engagement and make them feel part of your creative process. |
| Eco-Friendly Practices | Promoting your eco-friendly practices, such as using sustainable materials or minimizing waste, can attract environmentally conscious clients and media attention. |
| Event Coverage | Offering event coverage services and sharing highlights can attract clients looking for professional documentation of their special occasions. |
| Monthly Video Series | Launching a monthly video series on topics related to videography can keep your audience engaged and coming back for more, building a loyal following. |
| Flash Mob Videos | Organizing and filming flash mob events can create viral content and attract adventurous clients looking for unique and memorable video experiences. |
Content that never works well for videographers on social media
Don't waste your time and resources on these ideas. We've seen many videographers make these mistakes, and they won't help you stand out from the crowd or attract new clients for your videography business.
| Content Type | Why It Never Works for Videographers | Do This Instead |
|---|---|---|
| Generic Stock Footage | It lacks originality and can make your work appear uncreative or untrustworthy. | Showcase your own footage to highlight your unique style and build a genuine connection with potential clients. |
| Overly Promotional Posts | Constantly pushing your services can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes clips, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with videography confuses followers and dilutes your brand. | Keep your content focused on your projects, techniques, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your professionalism and skills. | Invest in quality equipment and editing software, or collaborate with other professionals to produce high-quality videos that showcase your talent. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your work, creativity, and the videography community. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Shots | Shots that look too perfect can seem inauthentic and less relatable. | Use natural lighting and candid moments to make your videos feel more genuine and engaging. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with other creatives, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your work seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your videography business. |
Make your videography service more profitable
We have studied the strategies of the best videographers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your videography service
We understand that as a videographer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a videography business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for videographers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your videography business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small videography businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your videography business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your videography service could make more money!
Most videographers don't know how to grow their business. Let us teach you the right strategies.
