![UX Design Agency: how to plan your social media content [template]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_2f9ff12c-7fcd-4668-8319-07072a7ea4b0.png?v=1715864059&width=1100)
You're a UX design agency owner. Let us ask you a question - are you engaging your audience effectively with what you’re posting on social media?
We are asking this question because we've seen many UX design agencies struggle with the challenge of planning impactful social media content.
That's why we've developed a free social media planner template, tailored to UX design agencies. This tool will help you streamline the process, showing you how to captivate your audience with every post.
Also, if you want to elevate your agency's visibility with the right tactics and strategies, check out our Marketing Pack for UX Design Agencies.
Read on to discover how to leverage this tool to enhance your agency's online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting a user experience (UX) design agency?
Contrary to popular belief, not all social media platforms are relevant for your UX design agency's marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like TikTok, primarily used for short, trend-driven videos, offer little value for UX agencies aiming to attract professional clients and showcase detailed case studies.
Actually, as a UX design agency, you have to strategically select platforms focusing on those that enable professional networking, detailed project showcases, and thought leadership, such as LinkedIn, Behance, and Medium. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for UX agencies who want to grow their business.
The best social media platforms for a UX design agency
| Social Media Platform | Relevancy Level for a UX Agency | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional networking focus is ideal for connecting with potential clients, sharing industry insights, and showcasing your agency's expertise through articles and posts. | |
| Behance | High | Behance allows you to create detailed project showcases, making it perfect for displaying your portfolio, gaining feedback, and attracting clients looking for high-quality design work. |
| Medium | Medium-High | Medium's platform for long-form content is excellent for publishing in-depth articles, case studies, and thought leadership pieces that can establish your agency as an authority in UX design. |
| Medium | While Twitter can be used for real-time updates and industry news, its fast-paced nature might not be as effective for detailed project showcases or in-depth discussions. | |
| Medium | Instagram's visual-centric format can be useful for sharing snapshots of your design process and team culture, but it may not fully convey the depth of your UX projects. | |
| Medium-Low | Facebook's broad user base allows for some reach, but its engagement dynamics are less suited for professional networking and detailed project showcases compared to other platforms. | |
| TikTok | Low | TikTok's trend-driven, short-form video content is less relevant for UX agencies aiming to attract professional clients and showcase detailed, thoughtful design work. |
Some UX design agencies make 5x more profit than you!
We have studied the strategies of the best UX design agencies in the world. Replicate them now!
How to get started on social media for your UX design agency?
Setting up and managing a social media account for your UX design agency is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for UX design agencies.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your agency’s services, expertise, location, and pricing. Who does it appeal to? Startups, established businesses, tech companies? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your agency’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the type of UX services you offer, your location (if applicable), operating hours, and something unique about your agency, like “Award-winning designs since 2010” or “Experts in user-centered design.” Including a link to your portfolio, case studies, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for UX design agencies might be a good investment.
7-day social media calendar for a UX design agency
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your agency's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for UX design agencies.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, LinkedIn and Twitter are key. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your agency appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your agency, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your UX design agency organically?
Here is a table of 12 very specific and creative content tactics a UX design agency can use on social media to organically increase their followers, along with the types of content that clients engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful UX design agencies, please refer to our UX strategy pack.
| Strategy | How to make it so you it brings you profit |
|---|---|
| Live Design Workshops | Host live design workshops showcasing your agency's design process. Encourage followers to participate and share their own designs using a specific hashtag. This not only engages your current followers but also attracts new ones interested in UX design. |
| Behind-the-Scenes Stories | Share behind-the-scenes content of your design projects, including brainstorming sessions, client meetings, and design iterations. This humanizes your brand and builds a stronger connection with your audience. |
| Design Challenges | Organize design challenges where followers submit their UX designs based on a given brief. Offer incentives like free consultations or design audits for the best submissions. This encourages user-generated content and increases visibility. |
| Industry Influencer Collaborations | Collaborate with industry influencers and thought leaders to create content or host webinars. Their followers become exposed to your brand, potentially increasing your follower base. |
| Sneak Peeks of Projects | Tease upcoming projects with sneak peek photos or videos. Create a buzz by letting your followers vote on design elements or features, making them feel involved in the design process. |
| Weekly UX Tips | Share weekly UX tips and best practices on social media. These can be based on common design challenges, new trends, or innovative content strategies that your agency employs, creating a valuable resource for your followers. |
| Client Case Studies | Promote detailed case studies of successful projects, highlighting the challenges, solutions, and results. Share these stories on social media to attract high-engagement followers interested in your expertise. |
| Interactive Polls and Quizzes | Use polls and quizzes to engage your audience, such as guessing the most effective design element or voting for their favorite UX tool. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Tool and Resource Spotlights | Highlight the tools and resources your agency uses through informative posts or stories. This educates your followers and showcases your commitment to using the best tools for high-quality design work. |
| Client Testimonials | Share client testimonials or success stories, with their permission. This not only shows appreciation for your clients but also encourages others to consider your agency for their UX design needs. |
| Sustainability Initiatives | If your agency focuses on sustainability, share your initiatives, such as using eco-friendly tools, supporting remote work, or contributing to community projects. This attracts followers who value sustainability and want to support like-minded businesses. |
| Exclusive Content Offers | Create urgency with exclusive content offers or limited-time free resources available only to your social media followers. This encourages people to follow you to not miss out on special deals or unique insights. |
Copy the tactics of the best UX design agencies in the world!
There are UX design agencies that make way more money than you do. We have studied their tactics. Get them now!
What are some common social media mistakes to avoid as a user experience (UX) design agency?
As a UX design agency, it's crucial to avoid common pitfalls in your digital and social media strategy to maintain a strong online presence and client engagement. Here’s a detailed table that outlines specific mistakes, their potential impacts, and strategic recommendations to enhance your agency's digital footprint.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring User Feedback | Could damage reputation and client trust. | Do not dismiss user feedback on your designs or content. | Engage actively with feedback, showing appreciation and openness to evolve your designs. |
| 2 | Inconsistent Communication | Reduces client engagement and trust in your brand. | Avoid erratic updates or long periods of silence. | Maintain regular updates about project progress, insights, and industry news. |
| 3 | Overly Technical Content | May alienate non-technical clients or followers. | Don't overload your communications with jargon or complex concepts. | Use clear, accessible language and explain technical terms when necessary. |
| 4 | Poor Quality Visuals | Creates a negative impression of your design capabilities. | Avoid using low-resolution or poorly designed graphics. | Ensure all visuals reflect the high quality of your work, showcasing your agency’s skills. |
| 5 | Not Utilizing SEO | Misses potential to be found by new clients searching for your services. | Do not ignore the importance of optimizing your content for search engines. | Implement SEO best practices to enhance your visibility online. |
| 6 | Limited Interaction with Design Community | Misses out on networking and collaboration opportunities. | Avoid being isolated from the design community. | Engage with other designers and agencies online, share knowledge, and collaborate on projects. |
| 7 | Not Showcasing Unique Design Philosophy | Difficult to stand out among competitors. | Do not rely solely on generic content or designs. | Highlight your unique design approach, successful case studies, and client testimonials. |
| 8 | Ignoring User-Generated Content | Misses out on leveraging authentic experiences and testimonials. | Do not overlook the impact of sharing client testimonials and case studies. | Encourage clients to share their experiences and use this content to attract new business. |
| 9 | Poor Crisis Management | Can lead to a loss of client confidence and negative publicity. | Avoid ignoring or mishandling client concerns publicly. | Address issues transparently and professionally, showing your commitment to client satisfaction. |
| 10 | Lack of Brand Personality | Makes it harder to connect emotionally with clients and followers. | Avoid a too formal or impersonal approach in your communications. | Show the human side of your agency, share stories and behind-the-scenes content to create a relatable brand. |
| 11 | Not Analyzing Performance | Fails to understand client engagement and content effectiveness. | Avoid neglecting the data that your digital platforms offer. | Regularly review analytics to understand what works and refine strategies accordingly. |
| 12 | Ignoring New Technologies and Trends | Risks falling behind in an evolving industry. | Do not stick rigidly to outdated methods or tools. | Stay updated with the latest design trends and technologies, integrating them into your work where beneficial. |
How to implement a successful system on social media for your UX design agency?
When it comes to social media management for a UX design agency, you're looking at a game that's as much about showcasing your design philosophy and case studies as it is about your services.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Twitter, you've got Analytics; for Instagram and Facebook, there are Insights, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for a UX design agency specifically can include direct engagement on posts related to your design projects, the number of inquiries or consultation requests received via social media, and user-generated content, like when clients share their experiences working with you. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your UX design agency, there's no one-size-fits-all number, but for a small to medium-sized agency, starting with an average weekly budget of $100 to $500 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For a UX design agency, a good rhythm might be three to four times a week on platforms like LinkedIn and Instagram, where visuals and professional insights are key.
Stories and live features offer additional, less formal ways to connect regularly. On Twitter, where the conversation moves faster, one to two posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your UX design agency more profitable
We have studied the strategies of the best UX design agencies in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your UX design agency?
We understand the hesitation many business owners feel about diving into the world of marketing and social media.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "user engagement" and "conversion rates" seem like a foreign language.
Running a UX design agency is already a demanding task, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your design work should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for UX design agency owners like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our UX design agency strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your agency's visibility and client engagement, without detracting from the essential operations of your business.
Your UX design agency could make more money!
Most UX design agency owners don't know how to grow their business. Let us teach you the right strategies.
