![Travel Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_cb909ed1-e68e-4828-9f82-4c100a7d6d2f.png?v=1715865438&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best travel agencies in the world use strategically to attract clients.
We know you're busy planning unforgettable trips and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your agency.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for travel agencies.
Get the content idea list made for real estate agency owners
A lot of travel agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a travel agency
We have studied dozens of travel agencies’ social media accounts when building strategy pack for travel agencies - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Travel Agency |
|---|---|
| Stunning Destination Photos | Visually appealing images of travel destinations can inspire potential customers to book a trip, encouraging them to choose your agency. |
| Behind-the-Scenes Videos | Showcasing the planning process, travel consultants, and trip preparations builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real travelers provide social proof and encourage others to book with your agency. |
| Specials and Promotions | Announcing limited-time offers, discounts, and exclusive packages can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by travelers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the agency to a broader, local audience. |
| Event Announcements | Promoting upcoming travel fairs, webinars, or special travel-themed events can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal travel packages or holiday deals can attract customers looking for special travel options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to book trips. |
| Travel Tips and Guides | Sharing travel tips and destination guides can intrigue travel enthusiasts and motivate them to book a trip through your agency. |
| Daily Travel Deals | Regularly updating followers with daily travel deals keeps the agency top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Staff Stories | Featuring stories about the travel consultants creates a personal connection and humanizes the brand. |
| Travel Preparation Tips | Sharing tips and tricks for travel preparation can engage followers who are travel enthusiasts and frequent travelers. |
| Sustainability Initiatives | Highlighting sustainable travel practices or eco-friendly destinations appeals to environmentally conscious travelers. |
| Customer Spotlights | Featuring regular travelers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some travel agencies make 5x more profit than you!
We have studied the strategies of the best travel agencies in the world. Replicate them now!
How can real estate agency owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your travel destinations are essential.
People travel with their eyes first. Make sure the lighting is good, the scenery looks inviting, and the presentation is captivating.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your travel agency. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, travel packages, or seasonal trips. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for travel agency owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your travel agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your travel agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for travel agency owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your travel agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for travel agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for travel agencies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your travel agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Travel Photos | Capture stunning travel photos using natural light. Enhance them with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied travelers to leave a quick video testimonial on their phone. Offer a small travel accessory or discount on their next trip as a thank-you. |
| User-Generated Content | Encourage clients to share their travel photos by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Travel Tips Videos | Film short, simple travel tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your office or introduce the team during planning sessions. |
| Destination Highlights | Design simple, eye-catching graphics for featured destinations using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about their travel experiences. Use your smartphone and a natural setting in the office or a travel destination. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite travel destinations or suggestions for new travel packages. |
| Local Event Promotions | Collaborate with local travel fairs or events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite travel experiences. Take a quick photo and share a short story about their journey with your agency. |
| Travel Gear Photos | Create attractive settings using inexpensive items like travel accessories, maps, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly travel practices such as reducing carbon footprints or supporting local businesses. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the trip planning process, such as booking flights or creating itineraries. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a travel accessory or discount. Use prizes that are cost-effective like a free travel guide. |
| Seasonal Travel Posts | Highlight seasonal travel destinations using natural light and your smartphone camera. Share the story behind the destination to add interest. |
Copy the tactics of the best travel agencies in the world!
There are travel agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for travel agencies
Investing in top-notch social media content for your travel agency might be worth it because many other agencies won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal clientele.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Destination Tours | Hosting live or recorded virtual tours of popular travel destinations can create a sense of wanderlust and attract a global audience eager to book their next trip. |
| Interactive 360° Destination Views | Offering virtual 360° views of destinations, including hotels, landmarks, and local attractions, can provide a unique preview experience and entice people to book their travels. |
| Limited Time Travel Deals | Creating buzz with limited time or seasonal travel deals can generate excitement and urgency, attracting new and repeat customers looking for great offers. |
| Exclusive Travel Packages | Offering exclusive travel packages that include unique experiences, such as private tours or special events, can create memorable trips and word-of-mouth referrals. |
| AR Destination Previews | Implementing augmented reality (AR) technology to provide 3D previews of destinations can enhance the planning experience and attract tech-savvy travelers. |
| Themed Travel Events | Hosting themed travel events, such as adventure travel nights or cultural immersion experiences, can provide a unique and immersive experience, attracting groups and special interest travelers. |
| Travel Challenge Contests | Organizing travel challenge contests (e.g., photo scavenger hunts) can create viral moments, attracting competitive travelers and spectators. |
| Collaborative Travel Events | Partnering with other travel agencies or local businesses to host events can introduce your agency to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the destinations you offer, the local cultures, or the personal journeys of your travel experts can create an emotional connection with customers. |
| Interactive Itinerary Planning | Allowing customers to choose activities for a custom itinerary via social media polls can make them feel involved and eager to book the trips they helped design. |
| Eco-Friendly Travel Initiatives | Launching and promoting eco-friendly travel initiatives, such as carbon offset programs or sustainable tourism practices, can attract environmentally conscious travelers and media attention. |
| Pop-Up Travel Booths | Operating a mobile travel booth in different locations or at local events can expand your reach and attract new customers who may book trips through your agency later. |
| Travel Subscription Service | Offering a subscription service where customers receive monthly travel tips, destination guides, and exclusive deals can create a loyal customer base. |
| Immersive Travel Workshops | Hosting workshops where customers can learn about travel planning, cultural etiquette, or language basics can attract travel enthusiasts and create a sense of exclusivity. |
| Flash Mob Travel Experiences | Organizing flash mob travel events in unexpected locations can create viral content and attract adventurous travelers looking for unique experiences. |
Content that never works well for travel agencies on social media
Don't waste your time and resources on these ideas. We've seen many travel agencies make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your travel agency.
| Content Type | Why It Never Works for Travel Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the travel agency appear unoriginal or untrustworthy. | Use real photos from your trips, clients, and destinations to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like travel tips, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with travel or your agency confuses followers and dilutes your brand. | Keep your content focused on travel, destinations, travel tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your travel experiences positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on travel, community, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your travel agency. |
Make your travel agency more profitable
We have studied the strategies of the best travel agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your travel agency
We understand that as a travel agency owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a travel agency are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for travel agency owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your travel agency. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small travel agencies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your travel agency's visibility online.
With our marketing pack, you can invest in your travel agency's growth without feeling overwhelmed or uncertain.
Your travel agency could make more money!
Most travel agency owners don't know how to grow their business. Let us teach you the right strategies.
