![Travel App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_6e69ccfe-560c-45b8-992b-3c7d54de49f4.png?v=1715865585&width=1100)
Facebook and Instagram are not just for sharing vacation photos—they're powerful tools that the best travel apps in the world use strategically to attract users.
We know you're busy planning your next adventure and the thought of managing social media might feel like another task on your to-do list.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new users to your app.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for travel app developers.
Get the content idea list made for travel app developers
A lot of travel apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a travel app
We have analyzed numerous travel apps' social media strategies to create our strategy pack for travel apps - here is what consistently drives user engagement and growth.
| Content Type | Why It Works to Attract New Users to Your Travel App |
|---|---|
| Stunning Destination Photos | High-quality images of beautiful destinations can inspire wanderlust and encourage users to explore travel options on your app. |
| Travel Vlogs | Behind-the-scenes videos of travel experiences and tips from influencers build trust and create a connection with potential users. |
| User Reviews and Testimonials | Positive feedback from real users provides social proof and encourages others to download and use the app. |
| Exclusive Deals and Offers | Announcing limited-time travel deals and discounts can attract budget-conscious travelers looking for the best offers. |
| User-Generated Content | Sharing travel photos and stories from users engages the community and adds authenticity to your app. |
| Local Partnerships | Collaborating with local travel influencers or businesses can introduce your app to a broader, local audience. |
| Event Announcements | Promoting travel-related events, webinars, or meetups can attract users interested in unique travel experiences. |
| Seasonal and Holiday Travel Ideas | Highlighting seasonal travel destinations or holiday packages can attract users looking for special travel options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to use the app. |
| Travel Itineraries | Sharing detailed travel itineraries can intrigue travel enthusiasts and motivate them to plan their trips using your app. |
| Daily Travel Tips | Regularly updating followers with travel tips keeps your app top-of-mind and encourages spontaneous trip planning. |
| Behind-the-Scenes Team Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Travel Hacks | Sharing travel hacks and tips can engage followers who are travel enthusiasts and frequent travelers. |
| Sustainability Initiatives | Highlighting eco-friendly travel options and sustainable practices appeals to environmentally conscious travelers. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into users. |
Some travel apps make 5x more profit than you!
We have studied the strategies of the best travel apps in the world. Replicate them now!
How can travel app developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your travel destinations are essential.
People travel with their eyes first. Make sure the lighting is good, the locations look inviting, and the presentation is captivating.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your travel experiences. Behind-the-scenes photos, traveler stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your potential users excited, highlight any special offers, events, or seasonal destinations. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your travel app’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your travel app, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for travel app owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own photos and tag your travel app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for travel apps on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for travel apps, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your travel app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Travel Photos | Capture stunning travel photos using natural light. Enhance them with free apps like Snapseed or VSCO. |
| User Testimonials | Encourage satisfied users to leave a quick video testimonial on their phone. Offer a small travel voucher or discount as a thank-you. |
| User-Generated Content | Motivate users to share their travel photos by offering a monthly raffle for those who tag your app on Instagram. |
| DIY Travel Tips Videos | Film short, simple travel tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at app development or introduce the team during slow hours. |
| Daily Travel Deals | Design simple, eye-catching graphics for daily travel deals using free tools like Canva. Include a brief description and an enticing photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or during travel. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite travel destinations or suggestions for new app features. |
| Local Event Promotions | Collaborate with local travel events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite travel experiences. Take a quick photo and share a short story about their journey using your app. |
| Travel Setup Photos | Create attractive travel setups using inexpensive items like travel accessories and props from dollar stores. |
| Sustainability Tips | Share eco-friendly travel practices such as reducing plastic use or supporting local businesses. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of app development or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free travel voucher. Use prizes that are cost-effective like a free travel guide. |
| Seasonal Travel Posts | Highlight seasonal travel destinations using natural light and your smartphone camera. Share the story behind the destination to add interest. |
Copy the tactics of the best travel apps in the world!
There are travel apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for travel apps
Investing in high-quality social media content for your travel app can be a game-changer. Many other apps might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Virtual Travel Guides | Hosting live or recorded virtual travel guides where local experts showcase popular destinations can create a sense of community and attract a global audience. |
| Interactive 360° Destination Tours | Offering virtual 360° tours of popular travel destinations can provide a unique experience and entice users to book their trips through your app. |
| Limited Time Travel Deals | Creating buzz with limited-time travel deals or seasonal offers can generate excitement and urgency, attracting new and repeat users. |
| Exclusive Travel Experiences | Offering exclusive travel experiences, such as guided tours or special access to events, can create memorable trips and encourage word-of-mouth referrals. |
| AR Destination Previews | Implementing augmented reality (AR) technology to preview destinations can enhance the planning experience and attract tech-savvy travelers. |
| Themed Travel Packages | Offering themed travel packages, such as adventure trips or romantic getaways, can provide unique and immersive experiences, attracting groups and special occasions. |
| Travel Challenge Contests | Organizing travel challenge contests (e.g., photo scavenger hunts) can create viral moments, attracting competitive travelers and spectators. |
| Collaborative Travel Events | Partnering with local tour operators or travel influencers to host events can introduce your app to new audiences and create a buzz in the travel community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the destinations, local cultures, or personal travel experiences can create an emotional connection with users. |
| Interactive Trip Planning | Allowing users to vote on destinations or activities via social media polls can make them feel involved and eager to book the trips they helped design. |
| Eco-Friendly Travel Options | Launching and promoting eco-friendly travel options, such as sustainable accommodations or carbon offset programs, can attract environmentally conscious travelers and media attention. |
| Pop-Up Travel Experiences | Organizing pop-up travel experiences in different locations can expand your reach and attract new users who may book through your app later. |
| Travel Subscription Service | Offering a subscription service where users receive monthly travel tips, destination guides, and exclusive deals can create a loyal user base. |
| Immersive Travel Workshops | Hosting workshops where users can learn travel planning techniques or cultural insights from experts can attract travel enthusiasts and create a sense of exclusivity. |
| Flash Mob Travel Events | Organizing flash mob travel events in unexpected locations can create viral content and attract adventurous travelers looking for unique experiences. |
Content that never works well for travel apps on social media
Don't waste your time and resources on these strategies. We've seen many travel app developers make these mistakes, and they won't help you stand out from the competition or attract new users to your app.
| Content Type | Why It Never Works for Travel Apps | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real photos from user trips, destinations, and experiences to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like travel tips, user stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with travel or the app confuses followers and dilutes your brand. | Keep your content focused on travel, destinations, user experiences, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on travel, community, and your app's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with travel influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your travel app more profitable
We have studied the strategies of the best travel apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your travel app
We understand that as a travel app owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than emerging travel apps like yours.
The day-to-day demands of developing and managing a travel app are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for travel app owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your travel app. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for travel apps on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your app's visibility online.
With our marketing pack, you can invest in your travel app's growth without feeling overwhelmed or uncertain.
Your travel app could make more money!
Most travel app developers don't know how to grow their business. Let us teach you the right strategies.
