![Toy Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_426cb362-e0c2-409d-9c5d-fbdb6b503e46.png?v=1715865532&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best toy brands in the world use strategically to engage with customers and boost sales.
We know you're busy running your toy business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for toy brand owners.
Get the content idea list made for toy brand founders
A lot of toy brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a toy brand
We have studied dozens of toy brands’ social media accounts when building our strategy pack for toy brands - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Toy Brand |
|---|---|
| High-Quality Toy Photos | Visually appealing images of toys can capture the attention of both children and parents, encouraging them to purchase. |
| Behind-the-Scenes Videos | Showcasing the design and manufacturing process builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy the toys. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bundle deals can attract new customers looking for value. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the toy brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, toy fairs, or special launch parties can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal toys or holiday specials can attract customers looking for special gifts during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to purchase. |
| DIY Toy Projects | Sharing DIY projects or craft ideas can intrigue parents and children, motivating them to try the toys and related products. |
| Daily Toy Highlights | Regularly updating followers with daily toy highlights keeps the brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Playtime Tips | Sharing tips and tricks for playtime can engage parents and caregivers, making them more likely to buy the toys. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some toy brands make 5x more profit than you!
We have studied the strategies of the best toy brands in the world. Replicate them now!
How can toy brand founders make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your toys are essential.
Kids and parents are drawn to visuals first. Make sure the lighting is good, the toys look vibrant, and the presentation is playful and engaging.
Also, post regularly to keep your audience excited. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your toy brand. Behind-the-scenes photos, stories about the toy creation process, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new releases, or seasonal toys. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your toy brand’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your toy brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for toy brand owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your toy brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for toy brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for toy brands, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your toy brand.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Toy Photos | Use natural light by positioning toys near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied parents to leave a quick video testimonial on their phone. Offer a small toy or discount as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their children playing with your toys by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Toy Tutorials | Film short, simple tutorials on how to use or assemble your toys using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your toy design process or introduce the team during slow hours. |
| New Toy Announcements | Design simple, eye-catching graphics for new toy releases using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or workshop. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite toys or suggestions for new products. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite toys. Take a quick photo and share a short story about their experience with your brand. |
| Homemade Toy Photos | Create attractive play settings using inexpensive items like colorful backdrops, props, and accessories from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recyclable materials or sustainable packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the toy-making process, such as assembling parts or packaging. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free toy. Use prizes that are cost-effective like a small toy or accessory. |
| Seasonal Toy Posts | Highlight seasonal toys and themes using natural light and your smartphone camera. Share the story behind the toy to add interest. |
Copy the tactics of the best toy brands in the world!
There are toy brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for toy brands
Investing in top-notch social media content for your toy brand might be worth it because many other brands won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Toy Unboxings | Hosting live or recorded toy unboxing videos where influencers or kids reveal and play with your latest toys can create excitement and attract a global audience. |
| Interactive 360° Toy Store Tours | Offering virtual 360° tours of your toy store, including play areas and exclusive sections, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Toys | Creating buzz with limited edition or seasonal toys available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Play Sessions | Offering exclusive play sessions where kids can try out new toys before they hit the shelves can create a memorable experience and word-of-mouth. |
| AR Toy Integration | Implementing augmented reality (AR) technology in your toys where kids can see a 3D representation of how they work can enhance the play experience and attract tech-savvy families. |
| Themed Play Events | Hosting themed play events, such as a superhero day or a princess tea party, can provide a unique and immersive experience, attracting groups and special occasions. |
| Toy Design Contests | Organizing toy design contests where kids can submit their own toy ideas can create viral moments, attracting creative minds and their families. |
| Collaborative Pop-Up Play Areas | Partnering with other local businesses or community centers to host pop-up play areas can introduce your brand to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your toys, the designers behind them, or the personal journey of your brand can create an emotional connection with customers. |
| Interactive Toy Selection | Allowing customers to vote on new toy designs via social media polls can make them feel involved and eager to see the creations they helped choose. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as toys made from sustainable materials or recycling programs, can attract environmentally conscious consumers and media attention. |
| Mobile Toy Van | Operating a mobile toy van in different locations or at local events can expand your reach and attract new customers who may visit your main store later. |
| Toy Subscription Service | Offering a subscription service where customers receive monthly toy boxes with new and exciting toys can create a loyal customer base. |
| Immersive Toy Workshops | Hosting workshops where kids can learn how to build or customize their own toys can attract young enthusiasts and create a sense of exclusivity. |
| Flash Mob Play Events | Organizing flash mob play events in unexpected locations can create viral content and attract adventurous families looking for unique experiences. |
Content that never works well for toy brands on social media
Don't waste your time and resources on these ideas. We've seen many toy brands make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your toy business.
| Content Type | Why It Never Works for Toy Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the toy brand appear unoriginal or untrustworthy. | Use real photos of your toys, kids playing with them, and your team to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with toys or your brand confuses followers and dilutes your brand. | Keep your content focused on your toys, playtime ideas, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your toy brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your toys positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on toys, play, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your toys can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your toy brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your toy brand. |
Make your toy brand more profitable
We have studied the strategies of the best toy brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your toy brand
We understand that as a toy brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a toy brand are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for toy brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your toy brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small toy brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your toy brand's visibility online.
With our marketing pack, you can invest in your toy brand's growth without feeling overwhelmed or uncertain.
Your toy brand could make more money!
Most toy brand founders don't know how to grow their business. Let us teach you the right strategies.
