![Tennis Club: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_00862169-b11e-43da-a4d8-73808e1479e9.png?v=1715865444&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best tennis clubs in the world use strategically to attract new members and engage with the community.
We know you're busy managing your tennis club and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new members to your courts.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for tennis club managers.
Get the content idea list made for tennis club owners
A lot of tennis clubs manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a tennis club
We have analyzed numerous tennis clubs' social media accounts to create our strategy pack for tennis clubs - here is what consistently works to attract new members.
| Content Type | Why It Works to Get New Members in Your Tennis Club |
|---|---|
| Action Shots | Dynamic photos of players in action can inspire potential members to join and experience the excitement of the game. |
| Behind-the-Scenes Videos | Showcasing the club facilities, coaching staff, and training sessions builds trust and creates a connection with the audience. |
| Member Testimonials | Positive reviews and testimonials from current members provide social proof and encourage others to join the club. |
| Special Offers and Promotions | Announcing limited-time membership deals, discounts on lessons, and free trial sessions can attract new members looking for value. |
| User-Generated Content | Sharing content created by members (photos, videos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the club to a broader, local audience. |
| Event Announcements | Promoting upcoming tournaments, social events, or special training camps can attract new members interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal events or holiday-themed activities can attract members looking for special experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to join. |
| Training Tips | Sharing tips and techniques from coaches can intrigue tennis enthusiasts and motivate them to join for professional guidance. |
| Daily Updates | Regularly updating followers with daily activities and events keeps the club top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the coaching staff and other team members creates a personal connection and humanizes the club. |
| Fitness and Wellness Tips | Sharing fitness routines and wellness advice can engage followers who are health enthusiasts and home athletes. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to environmentally conscious consumers. |
| Member Spotlights | Featuring regular members creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into members. |
Some tennis clubs make 5x more profit than you!
We have studied the strategies of the best tennis clubs in the world. Replicate them now!
How can tennis club owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your tennis club are essential.
People play with their eyes first. Make sure the lighting is good, the courts look pristine, and the atmosphere is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your tennis club. Behind-the-scenes photos, staff stories, and member shoutouts can create a personal connection with your audience.
If you want to keep your potential members excited, highlight any special offers, tournaments, or seasonal events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new members.
An example of our marketing pack for tennis club owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your tennis club’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your tennis club, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for tennis club owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage members to share their own photos and tag your tennis club. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for tennis clubs on social media
Our team has crafted this list featuring very specific, low-budget content ideas tailored for tennis clubs, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your tennis club.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Action Shots | Capture dynamic shots of players in action using natural light. Enhance photos with free apps like Snapseed or VSCO. |
| Member Testimonials | Ask satisfied members to leave a quick video testimonial on their phone. Offer a free lesson or court time as a thank-you. |
| User-Generated Content | Encourage members to share their tennis photos by offering a monthly raffle for those who tag your club on Instagram. |
| DIY Training Videos | Film short, simple training tips or drills using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily court maintenance or introduce the coaching team during off-peak hours. |
| Match Highlights | Design simple, eye-catching graphics for match highlights using free tools like Canva. Include a brief description and a captivating photo. |
| Coach Spotlights | Feature coaches with a casual photo and fun facts about them. Use your smartphone and a natural setting on the court. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite drills or suggestions for new programs. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Member Spotlights | Highlight loyal members with their favorite drills or matches. Take a quick photo and share a short story about their experience at your club. |
| Club Facility Photos | Create attractive settings using inexpensive items like banners, flags, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling tennis balls or using solar-powered lights. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of court prep work, such as sweeping or setting up nets. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free lesson. Use prizes that are cost-effective like a free court hour. |
| Seasonal Event Posts | Highlight seasonal events and tournaments using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best tennis clubs in the world!
There are tennis clubs that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for tennis clubs
Investing in top-notch social media content for your tennis club might be worth it because many other clubs won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of tennis enthusiasts.
| Content Type | Why It Could Bring a LOT of Members |
|---|---|
| Virtual Tennis Clinics | Hosting live or recorded virtual tennis clinics where your coaches teach viewers techniques and strategies can create a sense of community and attract a global audience. |
| Interactive 360° Club Tours | Offering virtual 360° tours of your tennis club, including the courts, clubhouse, and training facilities, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Merchandise | Creating buzz with limited edition or seasonal club merchandise available for a short time can generate excitement and urgency, attracting new and repeat members. |
| Pro Player Meet-and-Greets | Offering exclusive meet-and-greet sessions with professional tennis players can create a memorable experience and word-of-mouth. |
| AR Court Integration | Implementing augmented reality (AR) technology in your courts where members can see a 3D representation of match statistics can enhance the playing experience and attract tech-savvy players. |
| Themed Tennis Tournaments | Hosting themed tennis tournaments, such as a retro tennis night or a charity match, can provide a unique and immersive experience, attracting groups and special occasions. |
| Skill Challenge Contests | Organizing skill challenge contests (e.g., fastest serve or longest rally) can create viral moments, attracting competitive players and spectators. |
| Collaborative Pop-Up Matches | Partnering with other local clubs or sports organizations to host pop-up matches can introduce your club to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the history of your club, the journey of your coaches, or the achievements of your members can create an emotional connection with your audience. |
| Interactive Match Scheduling | Allowing members to vote on match schedules or tournament formats via social media polls can make them feel involved and eager to participate in the events they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable court maintenance practices or recycling programs, can attract environmentally conscious members and media attention. |
| Mobile Tennis Clinics | Operating mobile tennis clinics in different locations or at local events can expand your reach and attract new members who may visit your main club later. |
| Training Subscription Service | Offering a subscription service where members receive monthly training plans and video tutorials can create a loyal member base. |
| Immersive Tennis Workshops | Hosting workshops where members can learn advanced techniques from your coaches can attract tennis enthusiasts and create a sense of exclusivity. |
| Flash Mob Tennis Matches | Organizing flash mob tennis matches in unexpected locations can create viral content and attract adventurous players looking for unique experiences. |
Content that never works well for tennis clubs on social media
Don't waste your time and resources on these ideas. We've seen many tennis club owners make these mistakes, and they won't help you stand out from the crowd or bring in new members for your club.
| Content Type | Why It Never Works for Tennis Clubs | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the club appear unoriginal or untrustworthy. | Use real photos of your courts, members, and events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, member testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with tennis or the club confuses followers and dilutes your brand. | Keep your content focused on your club, tennis tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your club's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your club positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on tennis, community, and your club's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate members looking for genuine interaction. | Respond personally to comments and messages to show that you care about your members and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your club can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential members. | Address negative feedback calmly and constructively, showing that you are willing to improve and value member input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your club seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate members and deter participation. | Offer simple, clear, and straightforward promotions that are easy for members to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your club. |
Make your tennis club more profitable
We have studied the strategies of the best tennis clubs in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your tennis club
We understand that as a tennis club owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small clubs like yours.
The day-to-day demands of running a tennis club are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for tennis club owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your tennis club. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small tennis clubs on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your tennis club's visibility online.
With our marketing pack, you can invest in your tennis club's growth without feeling overwhelmed or uncertain.
Your tennis club could make more money!
Most tennis club owners don't know how to grow their business. Let us teach you the right strategies.
