Tanning Salon Marketing Budget Estimator

If you own a tanning salon, effective marketing is key to attracting new clients. But determining the right budget can be challenging—you may worry about overspending or missing opportunities. Answer a few simple questions below to receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful!

Good news for you, we have a lot of marketing resources for tanning salon owners

1. What is your tanning salon’s location type?

Small-town or low-competition area Large city or high-competition area

Urban salons often need a more aggressive marketing approach to stand out.

2. Do you have a website with online booking functionality?

No Yes

An online booking system can streamline appointments but may require extra digital support.

3. What type of content do you plan to prioritize?

High-quality before/after photos Customer testimonials Behind-the-scenes at the salon Skin care and tanning tips Special promotional offers

More polished content (such as high-quality visuals or testimonials) usually involves higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for tanning salons include Instagram, Facebook, TikTok, and sometimes YouTube. More platforms mean more management resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager can ensure consistent online engagement but will add to your expenses.

6. What is your tanning salon’s positioning?

Luxury / premium (state-of-the-art equipment, high-end services) Mid-range (quality services at competitive prices) Budget-friendly / value-focused Boutique / specialized experience

Premium salons may require more refined branding and marketing efforts, while budget-friendly options might lower these costs.

7. How intensively do you plan to invest in paid advertising?

5

Higher values indicate more spending on Facebook, Instagram, and Google Ads.

8. Do you offer corporate or group packages (B2B) to local gyms or hotels?

No Yes

B2B marketing might include outreach to gyms, hotels, or resorts and can add extra networking costs.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Regular promotions require a higher ad spend to ensure your offers reach the right audience.

10. Do you plan to work with local beauty influencers or skin care experts?

No Yes

Collaborations can boost your brand’s visibility but add an extra cost.

11. What is your approximate monthly revenue? ($) Many salons allocate around 6% of their revenue to marketing. We start with that baseline and adjust for your specific needs.

12. Have you checked our marketing pack for tanning salons?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid common pitfalls, and invest only in strategies that deliver for tanning salons.

Calculate My Budget