![Swimming School: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_791e8dad-8882-4a3a-9408-b40826dd81e6.png?v=1715865649&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best swimming schools in the world use strategically to attract new students.
We know you're busy running your swimming school and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new students to your pool.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for swimming school owners.
Get the content idea list made for swimming school owners
A lot of swimming schools manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a swimming school
We have studied numerous swimming schools' social media accounts when building our strategy pack for swimming schools - here is what consistently works to attract new students.
| Content Type | Why It Works to Get New Students in Your Swimming School |
|---|---|
| High-Quality Swim Lesson Photos | Visually appealing images of swim lessons can make potential students and parents excited about joining, encouraging them to enroll. |
| Behind-the-Scenes Videos | Showcasing the pool, instructors, and training processes builds trust and creates a connection with the audience. |
| Student Testimonials | Positive reviews and testimonials from real students and parents provide social proof and encourage others to try the swimming school. |
| Specials and Promotions | Announcing limited-time offers, discounts, and free trial classes can attract new students looking for deals. |
| User-Generated Content | Sharing content created by students and parents (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the swimming school to a broader, local audience. |
| Event Announcements | Promoting upcoming swim meets, workshops, or special events can attract new students interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal swim programs or holiday-themed classes can attract students looking for special training options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to join. |
| Swimming Tips | Sharing tips and techniques for improving swimming skills can intrigue swim enthusiasts and motivate them to join the school for professional guidance. |
| Daily Class Updates | Regularly updating followers with daily class schedules keeps the swimming school top-of-mind and encourages spontaneous enrollments. |
| Behind-the-Scenes Staff Stories | Featuring stories about the instructors creates a personal connection and humanizes the brand. |
| Water Safety Tips | Sharing water safety tips can engage parents who are concerned about their children's safety and encourage them to enroll their kids in swimming lessons. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly pool maintenance appeals to environmentally conscious consumers. |
| Student Spotlights | Featuring regular students creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into students. |
Some swimming schools make 5x more profit than you!
We have studied the strategies of the best swimming schools in the world. Replicate them now!
How can swimming school owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your swimming lessons are essential.
People are drawn to visuals first. Make sure the lighting is good, the water looks clean, and the swimmers are having fun and learning effectively.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your swimming school. Behind-the-scenes photos, instructor stories, and student shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new students.
An example of our marketing pack for swimming school owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your swimming school’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your swimming school, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for swimming school owners.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage students and parents to share their own photos and tag your swimming school. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for swimming schools on social media
Our team has created this list featuring very specific, low-budget content ideas tailored for swimming schools, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your swimming school.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Swim Class Photos | Use natural light by positioning swimmers near windows or outdoor pools during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Student Testimonials | Ask satisfied students or parents to leave a quick video testimonial on their phone. Offer a free swim lesson or merchandise as a thank-you. |
| User-Generated Content | Encourage students and parents to share their swim photos by offering a monthly raffle for those who tag your swimming school on Instagram. |
| DIY Swim Technique Videos | Film short, simple swim techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily swim classes or introduce the team during slow hours. |
| Daily Swim Tips | Design simple, eye-catching graphics for daily swim tips using free tools like Canva. Include a brief description and a helpful photo or video. |
| Instructor Spotlights | Feature instructors with a casual photo and fun facts about them. Use your smartphone and a natural setting in the pool area. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite swim strokes or suggestions for new classes. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Student Spotlights | Highlight dedicated students with their favorite swim techniques. Take a quick photo and share a short story about their experience at your swimming school. |
| Poolside Photos | Create attractive poolside settings using inexpensive items like pool floats, towels, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as water conservation or using eco-friendly pool products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the pool prep work, such as cleaning or setting up equipment. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free swim lesson. Use prizes that are cost-effective like a free swim cap. |
| Seasonal Swim Posts | Highlight seasonal swim activities and tips using natural light and your smartphone camera. Share the story behind the activity to add interest. |
Copy the tactics of the best swimming schools in the world!
There are swimming schools that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for swimming schools
Investing in top-notch social media content for your swimming school might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of swimmers.
| Content Type | Why It Could Bring a LOT of Students |
|---|---|
| Virtual Swim Lessons | Hosting live or recorded virtual swim lessons where your instructors teach viewers basic techniques can create a sense of community and attract a global audience. |
| Interactive 360° Pool Tours | Offering virtual 360° tours of your swimming facilities, including the pool, locker rooms, and training areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Swim Clinics | Creating buzz with limited edition or seasonal swim clinics available for a short time can generate excitement and urgency, attracting new and repeat students. |
| Coach’s Corner Experience | Offering an exclusive experience where students can have one-on-one sessions with top coaches can create a memorable experience and word-of-mouth. |
| AR Technique Demonstrations | Implementing augmented reality (AR) technology in your lessons where students can see a 3D representation of swim techniques can enhance the learning experience and attract tech-savvy students. |
| Themed Swim Events | Hosting themed swim events, such as a pirate treasure hunt or a synchronized swimming night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Swim Challenge Contests | Organizing swim challenge contests (e.g., swimming a certain distance in under a set time) can create viral moments, attracting competitive swimmers and spectators. |
| Collaborative Swim Meets | Partnering with other local swim schools or clubs to host swim meets can introduce your school to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your swim school, the journey of your instructors, or the success stories of your students can create an emotional connection with potential students. |
| Interactive Lesson Planning | Allowing students to choose lesson topics via social media polls can make them feel involved and eager to participate in the classes they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as water conservation practices or sustainable swim gear, can attract environmentally conscious students and media attention. |
| Mobile Swim Clinics | Operating a mobile swim clinic in different locations or at local events can expand your reach and attract new students who may visit your main school later. |
| Swim Gear Subscription Service | Offering a subscription service where students receive monthly swim gear and training tips can create a loyal customer base. |
| Immersive Swim Workshops | Hosting workshops where students can learn advanced swim techniques from your instructors can attract swim enthusiasts and create a sense of exclusivity. |
| Flash Mob Swim Events | Organizing flash mob swim events in unexpected locations can create viral content and attract adventurous swimmers looking for unique experiences. |
Content that never works well for swimming schools on social media
Don't waste your time and resources on these ideas. We've seen many swimming schools make these mistakes, and they won't help you stand out from the crowd or bring in new enrollments for your swimming school.
| Content Type | Why It Never Works for Swimming Schools | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the swimming school appear unoriginal or untrustworthy. | Use real photos of your classes, instructors, and facilities to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, student testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with swimming or the school confuses followers and dilutes your brand. | Keep your content focused on swimming lessons, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your swimming school's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your school positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on swimming, community, and your school's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your students and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your swimming school can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential students. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your swimming school seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your swimming school. |
Make your swimming school more profitable
We have studied the strategies of the best swimming schools in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your swimming school
We understand that as an exterior designer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an exterior design business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for exterior designers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your exterior design business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small exterior design businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our marketing pack, you can invest in your exterior design business's growth without feeling overwhelmed or uncertain.
Your swimming school could make more money!
Most swimming school owners don't know how to grow their business. Let us teach you the right strategies.
