![Surveying Firm: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_29cf91c7-0841-4979-bf4c-4c4cba137927.png?v=1715865600&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top surveying firms use strategically to attract clients.
We know you're busy managing your surveying projects and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your firm.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for surveying firms.
Get the content idea list made for surveying firm owners
A lot of surveying firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a surveying firm
We have analyzed numerous surveying firms' social media accounts to develop our strategy pack for surveying firms - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Surveying Firm |
|---|---|
| Project Showcase | Displaying completed projects with high-quality images and detailed descriptions demonstrates your expertise and attracts potential clients. |
| Behind-the-Scenes Videos | Highlighting the surveying process, equipment, and team members builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your firm. |
| Special Offers and Promotions | Announcing limited-time offers or discounts can attract new clients looking for cost-effective surveying solutions. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your firm to a broader, local audience. |
| Event Announcements | Promoting upcoming industry events, webinars, or workshops can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday greetings can keep your firm top-of-mind during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Technical Insights | Sharing insights and tips related to surveying can intrigue industry professionals and potential clients. |
| Project Updates | Regularly updating followers with ongoing project progress keeps your firm top-of-mind and showcases your capabilities. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Surveying Tips | Sharing tips and tricks from the field can engage followers who are interested in surveying and related fields. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some surveying firms make 5x more profit than you!
We have studied the strategies of the best surveying firms in the world. Replicate them now!
How can surveying firm owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals of your surveying projects are essential.
Clients assess with their eyes first. Make sure the lighting is good, the sites look professional, and the presentation is clear and detailed.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your surveying firm. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, new technologies, or industry insights. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your surveying firm’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your surveying firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for surveying firms.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own photos and tag your surveying firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for surveying firms on social media
Our team has compiled a list of highly specific, budget-friendly content ideas tailored for surveying firms, complete with practical tips to keep costs low and maximize the effectiveness of your social media efforts.
You might want to incorporate some of these ideas in the marketing plan of your surveying firm.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Project Site Photos | Use natural light by taking photos during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share photos of completed projects by offering a monthly raffle for those who tag your firm on Instagram. |
| DIY Surveying Tips | Film short, simple tips on surveying techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily fieldwork or introduce the team during slow hours. |
| Project Highlights | Design simple, eye-catching graphics for project highlights using free tools like Canva. Include a brief description and a compelling photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or field. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their experiences with surveying or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their completed projects. Take a quick photo and share a short story about their experience with your firm. |
| Surveying Equipment Photos | Create attractive settings using inexpensive items like tripods, measuring tapes, and other tools. Showcase them in action. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or minimizing environmental impact. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the preparation work, such as setting up equipment or mapping out a site. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free site visit. |
| Seasonal Project Posts | Highlight seasonal projects and techniques using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best surveying firms in the world!
There are surveying firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for surveying firms
Investing in high-quality social media content for your surveying firm can be a game-changer. Many firms overlook this opportunity, giving you a chance to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Survey Demonstrations | Hosting live or recorded demonstrations of your surveying techniques and equipment can educate potential clients and showcase your expertise, attracting a global audience. |
| Interactive 360° Project Tours | Offering virtual 360° tours of completed projects can provide a unique behind-the-scenes look at your work, enticing potential clients to choose your firm for their needs. |
| Case Study Highlights | Sharing detailed case studies of successful projects can build credibility and demonstrate your firm's ability to handle complex surveying tasks, attracting new clients. |
| Client Testimonials | Featuring video or written testimonials from satisfied clients can build trust and provide social proof, encouraging potential clients to engage your services. |
| AR Project Visualizations | Implementing augmented reality (AR) technology to showcase project visualizations can enhance client presentations and attract tech-savvy clients. |
| Themed Webinars | Hosting themed webinars on topics like land development, construction surveying, or GIS mapping can provide valuable insights and attract industry professionals. |
| Surveying Challenges | Organizing surveying challenges or competitions can create engaging content and attract attention from industry peers and potential clients. |
| Collaborative Industry Events | Partnering with other firms or industry experts to host events can introduce your firm to new audiences and create a buzz in the professional community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your projects, the technology you use, or the personal journey of your team members can create an emotional connection with clients. |
| Interactive Project Planning | Allowing clients to participate in project planning via social media polls can make them feel involved and eager to see the results of their input. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable surveying practices, can attract environmentally conscious clients and media attention. |
| Mobile Surveying Units | Operating mobile surveying units in different locations or at local events can expand your reach and attract new clients who may need your services later. |
| Subscription-Based Reports | Offering a subscription service where clients receive monthly reports and insights on land development trends can create a loyal client base. |
| Immersive Training Workshops | Hosting workshops where clients can learn about advanced surveying techniques can attract industry professionals and create a sense of exclusivity. |
| Flash Mob Surveying Events | Organizing flash mob surveying events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for surveying firms on social media
Don't waste your time and resources on these strategies. We've seen many surveying firms make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Surveying Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the firm appear unoriginal or untrustworthy. | Use real photos of your projects, team, and equipment to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like project case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with surveying or your firm confuses followers and dilutes your brand. | Keep your content focused on your services, projects, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your firm positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your projects, community involvement, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your firm. |
Make your surveying firm more profitable
We have studied the strategies of the best surveying firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your surveying firm
We understand that as a surveying firm owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than specialized businesses like yours.
The day-to-day demands of running a surveying firm are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for surveying firms like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your surveying firm. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small surveying firms on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your firm's visibility online.
With our marketing pack, you can invest in your firm's growth without feeling overwhelmed or uncertain.
Your surveying firm could make more money!
Most surveying firm owners don't know how to grow their business. Let us teach you the right strategies.
