Supermarket: list with 100+ content ideas [download]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best supermarkets in the world use strategically to attract customers.

We know you're busy running your supermarket and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new shoppers to your aisles.

To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for supermarket owners.

Get the content idea list made for supermarket owners

A lot of supermarkets manage to post engaging content on social media. Here is a free tool to to get you started.

content idea social media for supermarkets

Content that always work well for a supermarket

We have analyzed numerous supermarkets' social media accounts to create our strategy pack for supermarkets - here is what consistently proves effective.

Content Type	Why It Works to Attract New Customers to Your Supermarket
High-Quality Product Photos	Visually appealing images of fresh produce and products can entice potential customers to visit the supermarket.
Behind-the-Scenes Videos	Showcasing the store's operations, staff, and stocking processes builds trust and creates a connection with the audience.
Customer Testimonials	Positive reviews and testimonials from real shoppers provide social proof and encourage others to shop at the supermarket.
Specials and Promotions	Announcing limited-time offers, discounts, and sales can attract new customers looking for deals.
User-Generated Content	Sharing content created by customers (photos, reviews) engages the community and adds authenticity.
Local Collaborations	Partnering with local influencers or businesses can introduce the supermarket to a broader, local audience.
Event Announcements	Promoting in-store events, cooking demonstrations, or special theme days can attract new visitors interested in unique experiences.
Seasonal and Holiday Posts	Highlighting seasonal products or holiday specials can attract customers looking for specific items during those times.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit.
Recipe Shares	Sharing recipes using supermarket products can intrigue food enthusiasts and motivate them to purchase the ingredients.
Daily Specials Updates	Regularly updating followers with daily specials keeps the supermarket top-of-mind and encourages spontaneous visits.
Behind-the-Scenes Staff Stories	Featuring stories about the staff members creates a personal connection and humanizes the brand.
Shopping Tips	Sharing tips and tricks for smart shopping can engage followers who are looking to make the most of their grocery trips.
Sustainability Initiatives	Highlighting sustainable practices or locally sourced products appeals to environmentally conscious consumers.
Customer Spotlights	Featuring regular customers creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers.

Some supermarkets make 5x more profit than you!

We have studied the strategies of the best supermarkets in the world. Replicate them now!

How can supermarket owners make great content on social media?

What to Prioritise

You probably know it already, but high-quality photos and videos of your products are essential.

People shop with their eyes first. Make sure the lighting is good, the products look fresh, and the presentation is inviting.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.

Show the real side of your supermarket. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any special offers, events, or seasonal products. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

An example of our marketing pack for supermarket owners

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your supermarket “image” and what your audience likes.

If you have a low budget to conduct marketing for your supermarket, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for supermarket owners.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your supermarket. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for supermarkets on social media

Our team has curated a list of highly specific, low-budget content ideas tailored for supermarkets, complete with practical tips to keep costs down and effectively leverage social media.

You might want to incorporate some of these ideas in the marketing plan of your supermarket.

Content Type	Tips to Make It More Affordable
Smartphone Product Photos	Use natural light by positioning products near windows during daytime. Enhance photos with free apps like Snapseed or VSCO.
Customer Testimonials	Ask satisfied shoppers to leave a quick video testimonial on their phone. Offer a small discount or a free product sample as a thank-you.
User-Generated Content	Encourage customers to share their shopping experiences by offering a monthly raffle for those who tag your supermarket on Instagram.
DIY Recipe Videos	Film short, simple recipes using products available in your store with a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours.
Weekly Special Posts	Design simple, eye-catching graphics for weekly specials using free tools like Canva. Include a brief description and a high-quality photo.
Staff Spotlights	Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the store.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their favorite products or suggestions for new items.
Local Event Promotions	Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their favorite products. Take a quick photo and share a short story about their shopping experience at your supermarket.
Homemade Food Photos	Create attractive table settings using inexpensive items like tablecloths, napkins, and props from dollar stores.
Sustainability Tips	Share eco-friendly practices such as recycling or using local suppliers. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the store setup, such as stocking shelves or arranging displays. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free product. Use prizes that are cost-effective like a free grocery item.
Seasonal Product Posts	Highlight seasonal products using natural light and your smartphone camera. Share the story behind the product to add interest.

Copy the tactics of the best supermarkets in the world!

There are supermarkets that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for supermarkets

Investing in high-quality social media content for your supermarket can be a game-changer. Many other stores might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a loyal customer base.

Content Type	Why It Could Bring a LOT of Customers
Virtual Cooking Demonstrations	Hosting live or recorded cooking demonstrations using products from your store can create a sense of community and attract a global audience interested in new recipes and cooking tips.
Interactive 360° Store Tours	Offering virtual 360° tours of your supermarket, including special sections like the bakery or deli, can provide a unique behind-the-scenes experience and entice people to visit in person.
Limited Edition Products	Creating buzz with limited edition or seasonal products available for a short time can generate excitement and urgency, attracting new and repeat customers.
Exclusive Shopping Events	Hosting exclusive shopping events where customers can enjoy special discounts and interact with product experts can create a memorable experience and word-of-mouth.
AR Product Integration	Implementing augmented reality (AR) technology in your product displays where customers can see 3D representations of items can enhance the shopping experience and attract tech-savvy customers.
Themed Shopping Days	Hosting themed shopping days, such as a health and wellness day or a gourmet food festival, can provide a unique and immersive experience, attracting groups and special occasions.
Shopping Challenge Contests	Organizing shopping challenge contests (e.g., finding all items on a list in under 10 minutes) can create viral moments, attracting competitive shoppers and spectators.
Collaborative Pop-Up Markets	Partnering with local vendors or farmers to host pop-up markets can introduce your supermarket to new audiences and create a buzz in the community.
Story-Driven Social Media Posts	Sharing in-depth stories about the origins of your products, the farmers you source from, or the personal journey of your staff can create an emotional connection with customers.
Interactive Product Selection	Allowing customers to vote on new products via social media polls can make them feel involved and eager to try the items they helped choose.
Eco-Friendly Initiatives	Launching and promoting eco-friendly initiatives, such as zero-waste packaging or sustainable sourcing practices, can attract environmentally conscious consumers and media attention.
Mobile Market Pop-Ups	Operating a mobile market in different locations or at local events can expand your reach and attract new customers who may visit your main store later.
Recipe Subscription Service	Offering a subscription service where customers receive monthly recipes and ingredient kits to cook meals using products from your store can create a loyal customer base.
Immersive Culinary Workshops	Hosting workshops where customers can learn advanced cooking techniques from guest chefs can attract food enthusiasts and create a sense of exclusivity.
Flash Mob Shopping Experiences	Organizing flash mob shopping events in unexpected locations can create viral content and attract adventurous shoppers looking for unique experiences.

Content that never works well for supermarkets on social media

Don't waste your time and resources on these ideas. We've seen many supermarket owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers to your store.

Content Type	Why It Never Works for Supermarkets	Do This Instead
Generic Stock Photos	They lack authenticity and can make the supermarket appear unoriginal or untrustworthy.	Use real photos of your products, staff, and store to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with groceries or the supermarket confuses followers and dilutes your brand.	Keep your content focused on your store, products, events, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your supermarket's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your store positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on groceries, community, and your supermarket's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your supermarket can bore followers and reduce engagement.	Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your supermarket seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your supermarket.

Make your supermarket more profitable

We have studied the strategies of the best supermarkets in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your supermarket

We understand that as a health coach, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running a health coaching business are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for health coaches like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your health coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small health coaching businesses on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your health coaching business's visibility online.

With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.

Your supermarket could make more money!

Most supermarket owners don't know how to grow their business. Let us teach you the right strategies.