![Subscription-Box Services: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_3e7f4527-c7fe-41d6-aa48-911256b97d02.png?v=1715865513&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best subscription-box services use strategically to attract and retain subscribers.
We know you're busy curating the perfect items for your subscription boxes, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new subscribers to your service.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for subscription-box services.
Get the content idea list made for subscription service providers
A lot of subscription services manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a subscription-box services
We have analyzed numerous subscription-box services' social media strategies to create our strategy pack for subscription-box services - here is what consistently drives success.
| Content Type | Why It Works to Attract New Subscribers |
|---|---|
| Unboxing Videos | Visually engaging unboxing videos create excitement and curiosity, encouraging potential subscribers to sign up. |
| Behind-the-Scenes Content | Showcasing the curation process and the team behind the boxes builds trust and creates a personal connection with the audience. |
| Customer Reviews | Positive reviews and testimonials from real subscribers provide social proof and encourage others to try the service. |
| Exclusive Offers | Announcing limited-time offers, discounts, and special deals can attract new subscribers looking for value. |
| User-Generated Content | Sharing content created by subscribers (photos, reviews) engages the community and adds authenticity. |
| Collaborations | Partnering with influencers or other brands can introduce the subscription service to a broader audience. |
| Upcoming Box Previews | Teasing the contents of upcoming boxes can build anticipation and attract new subscribers eager to receive the next box. |
| Seasonal and Holiday Themes | Highlighting seasonal or holiday-themed boxes can attract subscribers looking for special, timely offerings. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to subscribe. |
| How-To Guides | Sharing guides on how to use the products in the box can intrigue potential subscribers and demonstrate the value of the service. |
| Monthly Box Updates | Regularly updating followers with the latest box contents keeps the service top-of-mind and encourages spontaneous subscriptions. |
| Team Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Product Tips | Sharing tips and tricks on how to get the most out of the products can engage followers who are interested in the box's contents. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers. |
| Subscriber Spotlights | Featuring regular subscribers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into subscribers. |
Some subscription services make 5x more profit than you!
We have studied the strategies of the best subscription services in the world. Replicate them now!
How can subscription service providers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your subscription boxes are essential.
People make decisions with their eyes first. Make sure the lighting is good, the products look fresh, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your subscription-box service. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, limited-edition boxes, or seasonal themes. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new subscribers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your subscription-box service “image” and what your audience likes.
If you have a low budget to conduct marketing for your subscription-box service, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for subscription-box services.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your subscription-box service. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for subscription services on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for subscription-box services, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your subscription-box service.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Unboxing Videos | Encourage subscribers to film their unboxing experiences using their smartphones. Offer a small discount on their next box as a thank-you. |
| Customer Testimonials | Ask satisfied subscribers to leave a quick video testimonial on their phone. Offer a free item in their next box as a thank-you. |
| User-Generated Content | Encourage subscribers to share photos of their favorite items from the box by offering a monthly raffle for those who tag your service on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials related to the items in your box using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your packing process or introduce the team during slow hours. |
| Monthly Box Reveal Posts | Design simple, eye-catching graphics for monthly box reveals using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite items or suggestions for future boxes. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Subscriber Spotlights | Highlight loyal subscribers with their favorite items from the box. Take a quick photo and share a short story about their experience with your service. |
| Product Photos | Create attractive settings using inexpensive items like tablecloths, napkins, and props from dollar stores to showcase your products. |
| Sustainability Tips | Share eco-friendly practices such as using recyclable packaging or sourcing sustainable products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the packing process, such as assembling boxes or organizing items. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free box. Use prizes that are cost-effective like a free item. |
| Seasonal Box Posts | Highlight seasonal items and themes using natural light and your smartphone camera. Share the story behind the box to add interest. |
Copy the tactics of the best subscription services in the world!
There are subscription services that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for subscription services
Investing in high-quality social media content for your subscription-box service can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal subscriber base.
| Content Type | Why It Could Bring a LOT of Subscribers |
|---|---|
| Unboxing Videos | Creating engaging unboxing videos showcasing the excitement and surprise of receiving your subscription box can attract potential subscribers and build anticipation. |
| Behind-the-Scenes Content | Sharing behind-the-scenes footage of how your boxes are curated and packed can build trust and create a personal connection with your audience. |
| Exclusive Subscriber Events | Hosting virtual events exclusively for subscribers, such as Q&A sessions with product creators or special guest appearances, can add value and foster community. |
| Limited Edition Boxes | Offering limited edition or themed boxes for a short period can create urgency and excitement, encouraging both new sign-ups and existing subscribers to stay engaged. |
| Interactive Polls and Surveys | Using social media polls and surveys to let subscribers vote on future box themes or products can make them feel involved and valued. |
| Customer Testimonials | Sharing authentic testimonials and reviews from satisfied subscribers can build credibility and attract new customers. |
| Collaborative Giveaways | Partnering with other brands for collaborative giveaways can expand your reach and introduce your subscription box to new audiences. |
| How-To Videos | Creating how-to videos that demonstrate how to use the products in your subscription box can add value and enhance the customer experience. |
| Eco-Friendly Packaging | Promoting your use of eco-friendly packaging and sustainable practices can attract environmentally conscious consumers and generate positive media attention. |
| Seasonal Box Previews | Offering sneak peeks of upcoming seasonal boxes can build anticipation and encourage early sign-ups. |
| Interactive Social Media Challenges | Organizing social media challenges where subscribers can share their own content using your products can create a sense of community and generate user-generated content. |
| Influencer Collaborations | Partnering with influencers to unbox and review your subscription boxes can expand your reach and attract new subscribers. |
| Story-Driven Posts | Sharing the stories behind the products in your boxes, such as the creators' journeys or the inspiration behind the themes, can create an emotional connection with your audience. |
| Exclusive Discounts and Offers | Providing exclusive discounts and offers to your social media followers can incentivize them to subscribe and stay engaged. |
| Monthly Box Reveal | Hosting a live or recorded monthly box reveal can build excitement and anticipation for each new box, encouraging both new sign-ups and retention. |
Content that never works well for subscription services on social media
Don't waste your time and resources on these ideas. We've seen many subscription-box service providers make these mistakes, and they won't help you stand out from the crowd or bring in new subscribers for your service.
| Content Type | Why It Never Works for Subscription-Box Services | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your service appear unoriginal or untrustworthy. | Use real photos of your boxes, products, and team to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like unboxing videos, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your subscription box confuses followers and dilutes your brand. | Keep your content focused on your products, unboxing experiences, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your service's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your subscription boxes positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your products, community, and your service's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your service can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential subscribers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your service seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your subscription-box service. |
Make your subscription-box services business more profitable
We have studied the strategies of the best subscription services in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your subscription-box services business
We understand that as a subscription-box service owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a subscription-box service are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for subscription-box services like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your subscription-box service. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small subscription-box businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your subscription-box service's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your subscription-box services business could make more money!
Most subscription service providers don't know how to grow their business. Let us teach you the right strategies.
