![Strategy Consulting Firm: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_6d28f60f-75d7-41e2-a889-3672e2ea4e86.png?v=1715865429&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful platforms that the top strategy consulting firms use strategically to attract clients.
We understand that you're busy managing your consulting projects and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a social media expert or invest a lot of money to make it effective. Just a few minutes a day can bring a couple of new clients to your firm.
To assist you, we have created a free list of content ideas - also, for a comprehensive action plan, please check our strategy pack for consulting firms.
Get the content idea list made for strategy firm owners
A lot of strategy firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a strategy consulting firm
We have analyzed numerous strategy consulting firms' digital presence while developing our strategy pack for consulting firms - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Consulting Firm |
|---|---|
| Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility with potential clients. |
| Thought Leadership Articles | Publishing insightful articles on industry trends and challenges positions your firm as a leader in the field. |
| Client Testimonials | Positive feedback from satisfied clients provides social proof and encourages new clients to trust your services. |
| Webinars and Workshops | Hosting educational webinars and workshops can attract potential clients interested in your expertise and solutions. |
| White Papers and Reports | Offering in-depth white papers and industry reports can attract decision-makers looking for valuable insights and data. |
| Collaborations with Industry Influencers | Partnering with well-known industry figures can expand your reach and introduce your firm to a broader audience. |
| Event Announcements | Promoting your participation in industry conferences and events can attract attention from potential clients attending these events. |
| Seasonal and Market Trend Analysis | Providing analysis on seasonal trends and market shifts can attract clients looking for timely and relevant insights. |
| Interactive Content | Engaging your audience with polls, quizzes, and Q&A sessions can foster a sense of community and interest in your services. |
| Behind-the-Scenes Insights | Sharing behind-the-scenes looks at your consulting processes and team can build trust and humanize your brand. |
| Daily Industry Updates | Regularly updating your audience with daily industry news keeps your firm top-of-mind and positions you as a go-to resource. |
| Employee Spotlights | Featuring stories about your team members creates a personal connection and showcases the talent behind your firm. |
| Consulting Tips and Best Practices | Sharing practical tips and best practices can engage your audience and demonstrate your firm's expertise. |
| Sustainability and CSR Initiatives | Highlighting your firm's sustainability and corporate social responsibility efforts can appeal to socially conscious clients. |
| Client Spotlights | Featuring stories about your clients' successes creates a sense of community and showcases the impact of your work. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
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How can strategy firm owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality case studies and client testimonials are essential.
Clients make decisions based on proven results. Ensure your case studies are detailed, well-documented, and highlight the tangible benefits your clients have experienced.
Also, publish thought leadership content regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to inquiries and comments quickly. Clients appreciate interaction and it makes them feel valued. Don’t just be another “generic” consulting firm.
Show the real side of your firm. Behind-the-scenes insights, team member stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, upcoming webinars, or industry events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every industry trend. Focus on what fits your firm’s “image” and what your audience values.
If you have a low budget to conduct marketing for your consulting firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for consulting firms.
How to Do It Fast and Efficient
First, spend a few hours once a week drafting articles, recording videos, and planning posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A LinkedIn article can be a blog post on your website or a tweet on Twitter.
Encourage clients to share their own success stories and tag your firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for strategy firms on social media
Our team has curated a list of highly specific, cost-effective content ideas tailored for strategy consulting firms, complete with practical tips to keep expenses low while maximizing your social media presence.
Consider incorporating some of these ideas into your firm's marketing strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Success Stories | Request satisfied clients to share a brief video testimonial using their smartphone. Offer a complimentary consultation or a small discount as a token of appreciation. |
| Expert Insights | Share short, insightful videos or articles on industry trends and best practices. Use free tools like Canva for creating professional-looking graphics. |
| Behind-the-Scenes Content | Use Instagram Stories or LinkedIn Live to showcase your team's brainstorming sessions or project milestones. |
| Webinar Highlights | Record snippets of your webinars and share them on social media. Use free editing software like iMovie or OpenShot to compile highlights. |
| Infographics | Create simple, informative infographics on industry data or case studies using free tools like Canva. |
| Team Spotlights | Feature team members with a casual photo and interesting facts about their expertise. Use your smartphone and a natural office setting. |
| Client Polls and Surveys | Engage your audience with free LinkedIn or Twitter polls about industry challenges or service feedback. |
| Local Business Collaborations | Partner with local businesses for joint promotions. Cross-promote each other's content to expand your reach. |
| Community Engagement | Post photos and stories about your firm's involvement in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight key clients and their success stories. Take a quick photo and share a short narrative about their journey with your firm. |
| Industry Tips | Share practical tips and best practices relevant to your industry. Create simple graphics using free tools like Canva. |
| Project Highlights | Record short clips of your team working on projects, such as strategy sessions or client meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag colleagues to win a free consultation. Use cost-effective prizes like a free strategy session. |
| Seasonal Insights | Highlight seasonal industry trends and insights using natural light and your smartphone camera. Share the story behind the data to add interest. |
Copy the tactics of the best strategy firms in the world!
There are strategy firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for strategy firms
Investing in high-quality content for your strategy consulting firm can be a game-changer. Many firms overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Webinars and Live Q&A Sessions | Hosting live webinars and Q&A sessions on industry trends and strategic insights can position your firm as a thought leader and attract a global audience. |
| Interactive Case Studies | Offering detailed, interactive case studies that showcase your successful projects can provide potential clients with a clear understanding of your expertise and approach. |
| Exclusive Industry Reports | Creating buzz with exclusive, in-depth industry reports available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| Client Success Stories | Sharing detailed success stories where clients discuss their experiences and results can create a memorable impression and drive word-of-mouth referrals. |
| AR-Enhanced Presentations | Implementing augmented reality (AR) in your presentations to showcase data and strategies can enhance the client experience and attract tech-savvy businesses. |
| Themed Strategy Workshops | Hosting themed strategy workshops, such as digital transformation or market entry strategies, can provide a unique and immersive experience, attracting groups and special projects. |
| Strategy Challenge Contests | Organizing strategy challenge contests (e.g., solving a complex business problem in a limited time) can create viral moments, attracting competitive and innovative thinkers. |
| Collaborative Industry Events | Partnering with other industry experts or firms to host events can introduce your consulting services to new audiences and create a buzz in the business community. |
| Story-Driven Blog Posts | Sharing in-depth stories about your consulting projects, the challenges faced, and the solutions provided can create an emotional connection with potential clients. |
| Interactive Strategy Polls | Allowing clients to vote on strategic decisions via social media polls can make them feel involved and eager to see the outcomes of the strategies they helped shape. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as eco-friendly business practices or sustainable growth strategies, can attract environmentally conscious clients and media attention. |
| Pop-Up Consulting Booths | Operating pop-up consulting booths at industry events or conferences can expand your reach and attract new clients who may seek your services later. |
| Strategy Subscription Service | Offering a subscription service where clients receive monthly strategic insights and actionable plans can create a loyal client base. |
| Immersive Strategy Workshops | Hosting workshops where clients can learn advanced strategic techniques from your consultants can attract business enthusiasts and create a sense of exclusivity. |
| Flash Mob Consulting Sessions | Organizing flash mob consulting sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for strategy firms on social media
Don't waste your time and resources on these strategies. We've seen many consulting firms make these mistakes, and they won't help you stand out from the competition or attract new clients to your firm.
| Strategy | Why It Never Works for Consulting Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the firm appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off potential clients. | Mix in engaging content like case studies, industry insights, and thought leadership articles to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with consulting or your industry confuses followers and dilutes your brand. | Keep your content focused on consulting, industry trends, client success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a professional videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on industry insights, client success, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share client testimonials, collaborate with industry partners, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your firm. |
Make your strategy consulting firm more profitable
We have studied the strategies of the best strategy firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your strategy consulting firm
We understand that as a business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for strategy consulting firms like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your consulting firm. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small consulting firms on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your firm's visibility online.
With our marketing pack, you can invest in your firm's growth without feeling overwhelmed or uncertain.
Your strategy consulting firm could make more money!
Most strategy firm owners don't know how to grow their business. Let us teach you the right strategies.
