![Staffing Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_44ed55d2-acd3-48bc-bd4d-fb1c35854472.png?v=1715865437&width=1100)
Facebook and LinkedIn are not just for networking and job hunting—they're powerful tools that the best staffing agencies in the world use strategically to attract top talent and clients.
We know you're busy running your staffing agency and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new candidates or clients to your agency.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for staffing agencies.
Get the content idea list made for staffing agency owners
A lot of staffing agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a staffing agency
We have analyzed numerous staffing agencies' social media accounts to develop our strategy pack for staffing agencies - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients and Candidates |
|---|---|
| Success Stories | Sharing testimonials and success stories from placed candidates and satisfied clients builds credibility and trust. |
| Behind-the-Scenes Videos | Showcasing the recruitment process, team members, and office environment creates transparency and builds a connection with the audience. |
| Client Testimonials | Positive reviews from clients provide social proof and encourage other businesses to use your staffing services. |
| Job Postings | Regularly posting job openings attracts active job seekers and keeps your agency top-of-mind for potential candidates. |
| User-Generated Content | Sharing content created by placed candidates or clients engages the community and adds authenticity to your brand. |
| Industry Insights | Providing valuable insights and trends in the job market positions your agency as an industry expert and attracts both clients and candidates. |
| Event Announcements | Promoting job fairs, webinars, and networking events can attract new candidates and clients interested in professional development. |
| Seasonal Hiring Tips | Offering advice on seasonal hiring trends and best practices can attract businesses looking for temporary staffing solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to interact with your agency. |
| Resume and Interview Tips | Sharing tips on resume writing and interview preparation can attract job seekers and position your agency as a helpful resource. |
| Daily Job Alerts | Regularly updating followers with new job opportunities keeps your agency top-of-mind and encourages job seekers to stay engaged. |
| Employee Spotlights | Featuring stories about your recruiters and staff members creates a personal connection and humanizes your brand. |
| Career Development Tips | Sharing advice on career growth and development engages followers who are looking to advance their careers. |
| Diversity and Inclusion Initiatives | Highlighting your commitment to diversity and inclusion appeals to socially conscious clients and candidates. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes other businesses want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients or candidates. |
Some staffing agencies make 5x more profit than you!
We have studied the strategies of the best staffing agencies in the world. Replicate them now!
How can staffing agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality profiles and testimonials of your candidates are essential.
Clients make decisions based on first impressions. Ensure that the profiles are detailed, the testimonials are genuine, and the presentation is professional.
Also, update your candidate database regularly to keep your clients engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free candidate management planner for you.
Of course, respond to client inquiries and candidate applications quickly. People appreciate prompt interaction, and it makes them feel valued. Don’t just be another “generic” staffing agency.
Show the real side of your agency. Behind-the-scenes photos, staff stories, and client success stories can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or industry insights. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your staffing agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for staffing agencies.
How to Do It Fast and Efficient
First, spend a few hours once a week updating candidate profiles, recording testimonials, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A candidate success story on LinkedIn can be a post on Facebook or a tweet on Twitter.
Encourage clients and candidates to share their own experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for staffing agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for staffing agencies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your staffing agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Team Photos | Use natural light by positioning team members near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients and candidates to share their success stories by offering a monthly raffle for those who tag your agency on LinkedIn. |
| DIY Career Tips Videos | Film short, simple career advice videos using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Job Opening Posts | Design simple, eye-catching graphics for job openings using free tools like Canva. Include a brief description and key qualifications. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their job search experiences or suggestions for new services. |
| Local Event Promotions | Collaborate with local job fairs or networking events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like plants, artwork, and props from dollar stores. |
| Career Development Tips | Share career development practices such as resume building or interview tips. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the team preparing for client meetings or job fairs. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free career consultation. Use prizes that are cost-effective like a free resume review. |
| Seasonal Job Tips | Highlight seasonal job search tips using natural light and your smartphone camera. Share the story behind the tips to add interest. |
Copy the tactics of the best staffing agencies in the world!
There are staffing agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for staffing agencies
Investing in high-quality content for your staffing agency might be worth it because many other agencies won't bother, giving you a chance to really stand out, grab clients' attention, and build a loyal network of businesses and job seekers.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Webinars on Industry Trends | Hosting live or recorded webinars where industry experts discuss the latest trends can position your agency as a thought leader and attract a global audience of businesses and job seekers. |
| Virtual Office Tours | Offering virtual 360° tours of your office and meeting spaces can provide a unique behind-the-scenes experience and build trust with potential clients and candidates. |
| Exclusive Job Listings | Creating buzz with exclusive or high-profile job listings available for a limited time can generate excitement and urgency, attracting top talent and new business clients. |
| Client Success Stories | Sharing in-depth success stories of businesses and candidates who have benefited from your services can create an emotional connection and build credibility. |
| AR Resume Reviews | Implementing augmented reality (AR) technology for interactive resume reviews can enhance the candidate experience and attract tech-savvy job seekers. |
| Themed Recruitment Events | Hosting themed recruitment events, such as industry-specific job fairs or networking nights, can provide a unique and immersive experience, attracting both clients and candidates. |
| Skill Challenge Contests | Organizing skill challenge contests (e.g., coding challenges or sales pitch competitions) can create viral moments, attracting competitive candidates and showcasing their talents to potential employers. |
| Collaborative Workshops | Partnering with other industry experts or organizations to host workshops can introduce your agency to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the journeys of successful candidates or the impact of your services on businesses can create an emotional connection with your audience. |
| Interactive Job Matching | Allowing candidates to participate in interactive job matching via social media polls can make them feel involved and eager to explore the opportunities you offer. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless applications or sustainable office practices, can attract environmentally conscious clients and candidates. |
| Pop-Up Recruitment Booths | Operating mobile recruitment booths at different locations or local events can expand your reach and attract new clients and candidates who may engage with your agency later. |
| Career Development Subscription Service | Offering a subscription service where candidates receive monthly career development resources and coaching can create a loyal candidate base. |
| Immersive Training Workshops | Hosting workshops where candidates can learn advanced skills from industry experts can attract top talent and create a sense of exclusivity. |
| Flash Mob Recruitment Events | Organizing flash mob recruitment events in unexpected locations can create viral content and attract adventurous job seekers looking for unique opportunities. |
Content that never works well for staffing agencies on social media
Don't waste your time and resources on these strategies. We've seen many staffing agencies make these mistakes, and they won't help you stand out from the competition or attract top talent and clients.
| Content Type | Why It Never Works for Staffing Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and successful placements to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing job listings or services can feel spammy and turn off followers. | Mix in engaging content like success stories, industry insights, and career tips to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with staffing or career development confuses followers and dilutes your brand. | Keep your content focused on staffing, career advice, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on career growth, community, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients and candidates looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and candidates and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry experts, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients and candidates. | Address negative feedback calmly and constructively, showing that you are willing to improve and value input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and candidates and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients and candidates to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your staffing agency more profitable
We have studied the strategies of the best staffing agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your staffing agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your staffing agency could make more money!
Most staffing agency owners don't know how to grow their business. Let us teach you the right strategies.
