![Spa: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_f5975db6-5b5f-4463-95c0-aafe2ad8fc36.png?v=1715865495&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best spas in the world use strategically to attract clients.
We know you're busy running your spa and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your spa.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for spa owners.
Get the content idea list made for spa owners
A lot of spas manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a spa
We have studied dozens of spas’ social media accounts when building strategy pack for spas - here is what seems to always work.
| Content Type | Why It Works to Get New Clients in Your Spa |
|---|---|
| High-Quality Treatment Photos | Visually appealing images of treatments and facilities can make potential clients crave the experience, encouraging them to book a session. |
| Behind-the-Scenes Videos | Showcasing the spa environment, therapists, and preparation processes builds trust and creates a connection with the audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to try the spa services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the spa to a broader, local audience. |
| Event Announcements | Promoting upcoming wellness events, workshops, or special theme days can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal treatments or holiday specials can attract clients looking for special pampering options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Wellness Tips | Sharing wellness tips and self-care advice can intrigue health enthusiasts and motivate them to try the spa's services. |
| Daily Specials Updates | Regularly updating followers with daily specials keeps the spa top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Staff Stories | Featuring stories about the therapists and staff members creates a personal connection and humanizes the brand. |
| Self-Care Routines | Sharing self-care routines and tips can engage followers who are wellness enthusiasts and home spa users. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some spas make 5x more profit than you!
We have studied the strategies of the best spas in the world. Replicate them now!
How can spa owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your spa services are essential.
People relax with their eyes first. Make sure the lighting is soothing, the environment looks serene, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your spa. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or seasonal treatments. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for spa owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your spa’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your spa, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for spa owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your spa. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for spas on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for spas, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your spa.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Spa Photos | Use natural light by positioning treatment areas near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free mini-treatment or product sample as a thank-you. |
| User-Generated Content | Encourage clients to share their spa experiences by offering a monthly raffle for those who tag your spa on Instagram. |
| DIY Skincare Videos | Film short, simple skincare routines or tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily prep or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials using free tools like Canva. Include a brief description and a relaxing photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the spa. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite treatments or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite treatments. Take a quick photo and share a short story about their experience at your spa. |
| Relaxation Tips | Create attractive settings using inexpensive items like candles, essential oils, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using organic products or reducing water waste. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the spa prep work, such as setting up treatment rooms or mixing natural ingredients. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free treatment. Use prizes that are cost-effective like a free facial. |
| Seasonal Treatment Posts | Highlight seasonal treatments and ingredients using natural light and your smartphone camera. Share the story behind the treatment to add interest. |
Copy the tactics of the best spas in the world!
There are spas that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for spas
Investing in top-notch social media content for your spa might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal clientele.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Wellness Workshops | Hosting live or recorded virtual wellness workshops where your therapists teach viewers about self-care techniques can create a sense of community and attract a global audience. |
| Interactive 360° Spa Tours | Offering virtual 360° tours of your spa, including treatment rooms and relaxation areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Treatments | Creating buzz with limited edition or seasonal treatments available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive Spa Retreats | Offering an exclusive spa retreat experience where clients can enjoy personalized treatments and wellness activities can create a memorable experience and word-of-mouth. |
| AR Treatment Previews | Implementing augmented reality (AR) technology in your treatment menus where clients can see a 3D representation of treatments can enhance the spa experience and attract tech-savvy customers. |
| Themed Spa Events | Hosting themed spa events, such as a couples' retreat or a detox day, can provide a unique and immersive experience, attracting groups and special occasions. |
| Wellness Challenge Contests | Organizing wellness challenge contests (e.g., a 30-day yoga challenge) can create viral moments, attracting health enthusiasts and spectators. |
| Collaborative Wellness Events | Partnering with other local wellness experts or spas to host collaborative events can introduce your spa to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your treatments, the natural ingredients you use, or the personal journey of your therapists can create an emotional connection with clients. |
| Interactive Treatment Selection | Allowing clients to choose treatments or customize their spa day via social media polls can make them feel involved and eager to try the experiences they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as zero-waste treatments or sustainable sourcing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Spa Pop-Ups | Operating a mobile spa in different locations or at local events can expand your reach and attract new clients who may visit your main spa later. |
| Wellness Subscription Service | Offering a subscription service where clients receive monthly wellness kits and self-care tips can create a loyal customer base. |
| Immersive Wellness Workshops | Hosting workshops where clients can learn advanced wellness techniques from your therapists can attract health enthusiasts and create a sense of exclusivity. |
| Flash Mob Wellness Experiences | Organizing flash mob wellness events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for spas on social media
Don't waste your time and resources on these ideas. We've seen many spa owners make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your spa.
| Content Type | Why It Never Works for Spas | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the spa appear unoriginal or untrustworthy. | Use real photos of your treatments, staff, and spa environment to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with wellness or the spa confuses followers and dilutes your brand. | Keep your content focused on your spa, treatments, wellness tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your spa's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your spa positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on wellness, relaxation, and your spa's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your spa can bore followers and reduce engagement. | Share user-generated content, collaborate with local wellness businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your spa seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your spa. |
Make your spa more profitable
We have studied the strategies of the best spas in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your spa
We understand that as a spa owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a spa are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for spa owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your spa. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small spas on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your spa's visibility online.
With our marketing pack, you can invest in your spa's growth without feeling overwhelmed or uncertain.
Your spa could make more money!
Most spa owners don't know how to grow their business. Let us teach you the right strategies.
