![Solar Panel Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_3cc767dc-88be-4a37-9d0f-edc61d8ef8d7.png?v=1715865596&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the leading solar panel companies use strategically to attract customers.
We know you're busy running your solar panel business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for solar panel companies.
Get the content idea list made for solar company owners
A lot of solar companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a solar panel company
We have analyzed numerous solar panel companies' social media accounts to create our strategy pack for solar panel companies - here is what consistently drives results.
| Content Type | Why It Works to Attract New Customers to Your Solar Panel Business |
|---|---|
| High-Quality Installation Photos | Visually appealing images of solar panel installations can showcase the quality of your work, encouraging potential customers to consider your services. |
| Behind-the-Scenes Videos | Showcasing the installation process, team members, and technology builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to choose your solar panel solutions. |
| Specials and Promotions | Announcing limited-time offers, discounts, and financing options can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your solar panel company to a broader, local audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or community events can attract new visitors interested in learning about solar energy. |
| Seasonal and Holiday Posts | Highlighting seasonal benefits or holiday promotions can attract customers looking for special deals during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Energy Saving Tips | Sharing tips on how to save energy can intrigue homeowners and motivate them to explore solar energy solutions. |
| Project Updates | Regularly updating followers with ongoing projects keeps your company top-of-mind and showcases your expertise. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Technical Insights | Sharing insights and information about solar technology can engage followers who are tech enthusiasts and environmentally conscious. |
| Sustainability Initiatives | Highlighting sustainable practices or community projects appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some solar companies make 5x more profit than you!
We have studied the strategies of the best solar companies in the world. Replicate them now!
How can solar company owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your solar panels and installations are essential.
People make decisions with their eyes first. Make sure the lighting is good, the panels look sleek, and the installations are showcased professionally.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your company. Behind-the-scenes photos, staff stories, and customer testimonials can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new technologies, or seasonal discounts. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for solar company owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your solar panel company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for solar panel companies.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for solar companies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for solar panel companies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your solar panel business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Installation Photos | Capture high-quality images of solar panel installations using natural light. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their solar panels by offering a monthly raffle for those who tag your company on Instagram. |
| DIY Installation Videos | Film short, simple videos explaining the installation process using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Energy Saving Tips | Design simple, eye-catching graphics for energy-saving tips using free tools like Canva. Include a brief description and a relevant photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting at a job site or office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their energy usage habits or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their solar panel setups. Take a quick photo and share a short story about their experience with your company. |
| Home Energy Audits | Create attractive graphics explaining the benefits of home energy audits using free tools like Canva. |
| Sustainability Tips | Share eco-friendly practices such as energy conservation or recycling. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the preparation work, such as setting up panels or wiring. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free energy audit. Use prizes that are cost-effective like a free consultation. |
| Seasonal Energy Tips | Highlight seasonal energy-saving tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best solar companies in the world!
There are solar companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for solar companies
Investing in high-quality social media content for your solar panel company can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Installation Demonstrations | Hosting live or recorded demonstrations of solar panel installations can educate potential customers on the process, build trust, and showcase your expertise. |
| Interactive 360° Facility Tours | Offering virtual 360° tours of your manufacturing or installation facilities can provide a behind-the-scenes look, building transparency and trust with your audience. |
| Limited Time Discounts | Creating buzz with limited-time discounts or special offers can generate excitement and urgency, attracting new and repeat customers. |
| Customer Success Stories | Sharing detailed stories of satisfied customers and their energy savings can create a relatable and compelling narrative, encouraging others to make the switch to solar. |
| AR Solar Panel Visualization | Implementing augmented reality (AR) technology to show how solar panels would look on a customer's home can enhance the decision-making process and attract tech-savvy customers. |
| Themed Educational Webinars | Hosting themed webinars on topics like "Solar Energy 101" or "Maximizing Your Solar Investment" can provide valuable information and position your company as an industry leader. |
| Solar Savings Challenges | Organizing challenges where customers share their energy savings stories can create viral moments, attracting competitive and eco-conscious individuals. |
| Collaborative Community Projects | Partnering with local organizations to install solar panels on community buildings can introduce your company to new audiences and create a positive community impact. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your company, the technology behind your panels, or the personal journey of your founders can create an emotional connection with customers. |
| Interactive Design Consultations | Allowing customers to participate in design consultations via social media polls can make them feel involved and eager to see the final product they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as recycling programs or partnerships with environmental organizations, can attract environmentally conscious consumers and media attention. |
| Mobile Solar Demonstrations | Operating a mobile demonstration unit at different locations or local events can expand your reach and attract new customers who may consider solar for their homes or businesses. |
| Subscription-Based Maintenance Plans | Offering a subscription service for regular maintenance and performance checks can create a loyal customer base and ensure long-term satisfaction. |
| Immersive Solar Workshops | Hosting workshops where customers can learn about solar technology and installation techniques can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob Solar Installations | Organizing flash mob solar installations in unexpected locations can create viral content and attract adventurous customers looking for unique and impactful experiences. |
Content that never works well for solar companies on social media
Don't waste your time and resources on these strategies. We've seen many solar panel companies make these mistakes, and they won't help you stand out from the competition or attract new customers for your business.
| Content Type | Why It Never Works for Solar Panel Companies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your company appear unoriginal or untrustworthy. | Use real photos of your solar panel installations, team, and satisfied customers to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and educational posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with solar energy or your company confuses followers and dilutes your brand. | Keep your content focused on solar energy, sustainability, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your solar panel installations positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on solar energy, community, and your company's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your company can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your company. |
Make your solar panel installation company more profitable
We have studied the strategies of the best solar companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your solar panel installation company
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your solar panel installation company could make more money!
Most solar company owners don't know how to grow their business. Let us teach you the right strategies.
