![Software Publisher: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_593e0966-5e8b-467b-a8d4-184788ce3560.png?v=1715865573&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful platforms that the top software publishers use strategically to attract clients and partners.
We understand that you're busy developing and refining your software, and the idea of managing social media might seem like an additional burden.
But here's the thing: you don't need to be a marketing guru or invest a lot of money to make it effective. Just a few minutes a day can bring new clients and opportunities to your business.
To assist you, we have created a free list of content ideas - also, for a comprehensive action plan, please check our strategy pack for software publishers.
Get the content idea list made for software publishers
A lot of software publishers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a software publisher
We have analyzed numerous software publishers' social media strategies while developing our strategy pack for software publishers - here is what consistently drives engagement and growth.
| Content Type | Why It Works to Attract New Users to Your Software |
|---|---|
| Product Demos | High-quality video demonstrations of your software in action can help potential users understand its features and benefits, encouraging them to try it out. |
| Behind-the-Scenes Development | Showcasing the development process, including coding sessions and team collaborations, builds trust and creates a connection with your audience. |
| User Testimonials | Positive reviews and testimonials from real users provide social proof and encourage others to try your software. |
| Special Offers and Discounts | Announcing limited-time offers, discounts, and free trials can attract new users looking for deals. |
| User-Generated Content | Sharing content created by users (reviews, case studies) engages the community and adds authenticity. |
| Industry Collaborations | Partnering with industry influencers or other tech companies can introduce your software to a broader, relevant audience. |
| Webinar Announcements | Promoting upcoming webinars, live Q&A sessions, or virtual events can attract new users interested in learning more about your software. |
| Feature Updates | Highlighting new features or updates can attract users looking for the latest and most advanced software solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your software. |
| How-To Guides | Sharing detailed guides on how to use your software can intrigue tech enthusiasts and motivate them to try it out. |
| Daily Tips and Tricks | Regularly updating followers with tips and tricks for using your software keeps it top-of-mind and encourages ongoing engagement. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Productivity Tips | Sharing productivity tips and best practices can engage followers who are looking to improve their workflows. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly features appeals to environmentally conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into users. |
Some software publishers make 5x more profit than you!
We have studied the strategies of the best software publishers in the world. Replicate them now!
How can software publishers make great content on social media?
What to Prioritize
You probably know it already, but high-quality screenshots and demo videos of your software are essential.
People judge software by its interface first. Make sure the UI is clean, the features are highlighted, and the presentation is intuitive.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your software development process. Behind-the-scenes photos, developer stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special features, updates, or upcoming releases. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your software’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your software, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for software publishers.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking screenshots, recording demo videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own experiences and tag your software. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for software publishers on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for software publishers, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your software company.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Product Screenshots | Use built-in screenshot tools and enhance images with free software like GIMP or Canva to highlight key features. |
| User Testimonials | Request satisfied users to provide a quick video testimonial using their webcam. Offer a free software upgrade or extended trial as a thank-you. |
| User-Generated Content | Encourage users to share their experiences by offering a monthly raffle for those who tag your software on Twitter or LinkedIn. |
| DIY Tutorial Videos | Record short, simple tutorials of your software features using screen recording tools like OBS Studio. Edit with free software like OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for new features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Twitter or Facebook polls about their favorite features or suggestions for new ones. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite software features. Take a quick photo and share a short story about their experience with your product. |
| Office Photos | Create attractive office settings using inexpensive items like plants, posters, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as reducing paper use or using energy-efficient servers. Create simple infographics with free tools like Canva. |
| Development Process Clips | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free software license. Use prizes that are cost-effective like a free feature upgrade. |
| Seasonal Feature Posts | Highlight seasonal updates or features using natural light and your smartphone camera. Share the story behind the update to add interest. |
Copy the tactics of the best software publishers in the world!
There are software publishers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for software publishers
Investing in high-quality social media content for your software publishing company can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Coding Sessions | Hosting live or recorded coding sessions where your developers demonstrate how to use your software can create a sense of community and attract a global audience of tech enthusiasts. |
| Interactive Product Demos | Offering virtual 360° demos of your software, including behind-the-scenes looks at its development, can provide a unique experience and entice people to try it out. |
| Beta Testing Programs | Creating buzz with exclusive beta testing programs for new features can generate excitement and urgency, attracting new and repeat users eager to be the first to try out updates. |
| Developer Q&A Sessions | Offering live Q&A sessions where users can interact with your developers can create a memorable experience and foster word-of-mouth recommendations. |
| AR Integration Tutorials | Implementing augmented reality (AR) tutorials where users can see 3D representations of your software's features can enhance the user experience and attract tech-savvy customers. |
| Themed Webinars | Hosting themed webinars, such as cybersecurity best practices or AI integration, can provide a unique and immersive learning experience, attracting professionals and enthusiasts. |
| Code Challenge Contests | Organizing code challenge contests (e.g., solving a complex problem within a time limit) can create viral moments, attracting competitive coders and spectators. |
| Collaborative Development Projects | Partnering with other software companies or developers to host collaborative projects can introduce your software to new audiences and create a buzz in the tech community. |
| Story-Driven Blog Posts | Sharing in-depth stories about the development of your software, the challenges faced, or the personal journey of your developers can create an emotional connection with users. |
| Feature Voting Polls | Allowing users to vote on new features via social media polls can make them feel involved and eager to try the updates they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient coding practices or sustainable server usage, can attract environmentally conscious users and media attention. |
| Pop-Up Coding Bootcamps | Operating pop-up coding bootcamps in different locations or at tech events can expand your reach and attract new users who may become loyal customers. |
| Subscription-Based Tutorials | Offering a subscription service where users receive monthly tutorials and resources to master your software can create a loyal user base. |
| Immersive Development Workshops | Hosting workshops where users can learn advanced development techniques from your team can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob Coding Events | Organizing flash mob coding events in unexpected locations can create viral content and attract adventurous developers looking for unique experiences. |
Content that never works well for software publishers on social media
Don't waste your time and resources on these strategies. We've seen many software publishers make these mistakes, and they won't help you stand out from the competition or attract new users to your software.
| Content Type | Why It Never Works for Software Publishers | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your software appear unoriginal or untrustworthy. | Use real screenshots of your software, team photos, and user testimonials to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes development stories, user success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your software or industry confuses followers and dilutes your brand. | Keep your content focused on your software, industry trends, updates, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your software's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your software positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your software, industry insights, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your software can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your software seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your software. |
Make your software publishing company more profitable
We have studied the strategies of the best software publishers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your software publishing company
We understand that as a software publisher, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of developing and maintaining software are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for software publishers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your software business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small software publishers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your software's visibility online.
With our marketing pack, you can invest in your software's growth without feeling overwhelmed or uncertain.
Your software publishing company could make more money!
Most software publishers don't know how to grow their business. Let us teach you the right strategies.
