![Social Media App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_9f428b3c-19db-4df8-83de-d6a7ce42dee8.png?v=1715865583&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best social media apps in the world use strategically to attract and engage users.
We know you're busy developing and improving your app, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a wave of new users to your platform.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for app developers.
Get the content idea list made for social media app developers
A lot of social media apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a social media app
We have analyzed numerous social media apps to create our strategy pack for social media apps - here is what consistently drives user engagement and growth.
| Content Type | Why It Works to Boost Engagement and User Growth |
|---|---|
| High-Quality Visual Content | Eye-catching images and videos can captivate users, encouraging them to spend more time on the app and share content with others. |
| Behind-the-Scenes Features | Showcasing the app's development process and team members builds trust and creates a deeper connection with the user base. |
| User Testimonials | Positive reviews and success stories from real users provide social proof and encourage others to download and use the app. |
| Exclusive Features and Updates | Announcing new features, updates, and limited-time functionalities can attract new users and keep existing ones engaged. |
| User-Generated Content | Sharing content created by users (posts, stories) fosters community engagement and adds authenticity to the app. |
| Collaborations with Influencers | Partnering with social media influencers can introduce the app to a broader audience and drive downloads. |
| Event Announcements | Promoting virtual events, webinars, or live sessions can attract users interested in unique experiences and real-time interaction. |
| Seasonal and Themed Posts | Highlighting seasonal trends or themed content can attract users looking for timely and relevant interactions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage users and create a sense of community, encouraging them to participate more actively. |
| Tips and Tricks | Sharing tips and best practices for using the app can intrigue tech enthusiasts and motivate them to explore all features. |
| Daily Updates | Regularly updating users with new content or features keeps the app top-of-mind and encourages frequent usage. |
| Team Member Spotlights | Featuring stories about the app's team members creates a personal connection and humanizes the brand. |
| App Usage Tips | Sharing tips and tricks for maximizing the app's potential can engage users who are tech enthusiasts and power users. |
| Sustainability Initiatives | Highlighting sustainable practices or community contributions appeals to socially conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new users, many of whom may convert into loyal users. |
Some social media apps make 5x more profit than you!
We have studied the strategies of the best social media apps in the world. Replicate them now!
How can social media app developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos are essential for your social media presence.
People engage with visuals first. Make sure the lighting is good, the content looks appealing, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your app. Behind-the-scenes photos, team stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your users excited, highlight any new features, updates, or special events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your app’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your app, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for app developers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own photos and tag your app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for social media apps on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for social media apps, complete with practical tips to keep costs down and maximize engagement.
You might want to incorporate some of these ideas in the marketing strategy for your social media app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| App Interface Screenshots | Use natural light to capture clear screenshots of your app in use. Enhance these images with free tools like Canva or GIMP. |
| User Testimonials | Encourage satisfied users to leave a quick video testimonial on their phone. Offer a small in-app reward as a thank-you. |
| User-Generated Content | Motivate users to share their experiences by offering a monthly raffle for those who tag your app on Instagram or Twitter. |
| DIY Tutorial Videos | Film short, simple tutorials on how to use key features of your app using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for new features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite app features or suggestions for new ones. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite app features. Take a quick photo and share a short story about their experience with your app. |
| App Usage Photos | Create attractive settings using inexpensive items like tablecloths, props, and backgrounds from dollar stores to showcase your app in use. |
| Sustainability Tips | Share eco-friendly practices such as reducing digital waste or promoting remote work. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a premium subscription. Use prizes that are cost-effective like free app features. |
| Seasonal Feature Posts | Highlight seasonal app features or updates using natural light and your smartphone camera. Share the story behind the feature to add interest. |
Copy the tactics of the best social media apps in the world!
There are social media apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for social media apps
Investing in high-quality content for your social media app can be a game-changer. Many other apps might not put in the effort, giving you a golden opportunity to stand out, capture users' attention, and build a dedicated community.
| Content Type | Why It Could Boost User Engagement |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions with influencers or industry experts can create a sense of community and attract a global audience eager to interact in real-time. |
| Interactive 360° User Profiles | Offering 360° interactive profiles where users can showcase their interests and activities can provide a unique experience and encourage more profile visits. |
| Exclusive Content Drops | Releasing exclusive content or features for a limited time can generate excitement and urgency, attracting new users and keeping current ones engaged. |
| Behind-the-Scenes Features | Providing behind-the-scenes looks at how your app is developed or how new features are created can build transparency and trust with your user base. |
| AR Filters and Effects | Implementing augmented reality (AR) filters and effects can enhance user interaction and attract tech-savvy individuals looking for the latest digital trends. |
| Themed Challenges | Hosting themed challenges, such as a photo contest or a creative video challenge, can provide a fun and immersive experience, attracting groups and special interest communities. |
| Viral Content Contests | Organizing contests that encourage users to create viral content can boost engagement and attract competitive creators and their followers. |
| Collaborative Features | Partnering with other apps or brands to offer collaborative features can introduce your app to new audiences and create a buzz in the digital community. |
| Story-Driven Posts | Sharing in-depth stories about user experiences, app development, or community impact can create an emotional connection with your audience. |
| Interactive Polls and Surveys | Allowing users to participate in polls and surveys can make them feel involved and eager to see the results and outcomes they helped shape. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as digital sustainability practices, can attract environmentally conscious users and media attention. |
| Pop-Up Events | Hosting virtual or real-world pop-up events can expand your reach and attract new users who may become long-term app enthusiasts. |
| Subscription-Based Features | Offering a subscription service where users receive exclusive content, features, or perks can create a loyal user base. |
| Immersive Workshops | Hosting workshops where users can learn new skills or advanced techniques related to your app's focus can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Digital Events | Organizing flash mob digital events in unexpected ways can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for social media apps on social media
Don't waste your time and resources on these strategies. We've seen many social media app developers make these mistakes, and they won't help you stand out from the crowd or attract new users to your platform.
| Content Type | Why It Never Works for Social Media Apps | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real screenshots of your app, team photos, and user-generated content to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like user success stories, app usage tips, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your app or its features confuses followers and dilutes your brand. | Keep your content focused on your app, its features, updates, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your app, community, and unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your social media app more profitable
We have studied the strategies of the best social media apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your social media app
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your social media app could make more money!
Most social media app developers don't know how to grow their business. Let us teach you the right strategies.
