![Shorts Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_4dda1d25-479d-48d1-b3b2-45537682009e.png?v=1715865550&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best shorts brands in the world use strategically to attract customers.
We know you're busy running your business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for shorts brands.
Get the content idea list made for shorts brand founders
A lot of shorts brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a shorts brand
We have analyzed numerous shorts brands' social media accounts to create our strategy pack for shorts brands - here is what consistently drives results.
| Content Type | Why It Works to Get New Customers for Your Shorts Brand |
|---|---|
| High-Quality Product Photos | Visually appealing images of your shorts can catch the eye of potential customers, making them want to purchase. |
| Behind-the-Scenes Videos | Showcasing the design and manufacturing process builds trust and creates a connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy your shorts. |
| Specials and Promotions | Announcing limited-time offers, discounts, and sales can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, pop-up shops, or fashion shows can attract new customers interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday specials can attract customers looking for timely fashion options. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to make a purchase. |
| Style Tips | Sharing styling tips for your shorts can intrigue fashion enthusiasts and motivate them to try your products. |
| New Arrivals Updates | Regularly updating followers with new arrivals keeps your brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Fashion Tips | Sharing fashion tips and tricks can engage followers who are fashion enthusiasts and trendsetters. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some shorts brands make 5x more profit than you!
We have studied the strategies of the best shorts brands in the world. Replicate them now!
How can shorts brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your shorts are essential.
People shop with their eyes first. Make sure the lighting is good, the shorts look fresh, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your brand. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new arrivals, or seasonal collections. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your shorts brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for fashion brands.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for shorts brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for shorts brands, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan for your shorts brand.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Product Photos | Utilize natural light by photographing your shorts near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free accessory as a thank-you. |
| User-Generated Content | Encourage customers to share photos of themselves wearing your shorts by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Styling Videos | Film short, simple styling tips for your shorts using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slower periods. |
| New Arrival Posts | Design simple, eye-catching graphics for new arrivals using free tools like Canva. Include a brief description and a stylish photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite styles or suggestions for new designs. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite shorts. Take a quick photo and share a short story about their experience with your brand. |
| Styled Outfit Photos | Create attractive outfit settings using inexpensive items like accessories and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or ethical manufacturing processes. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Production | Record short clips of the production process, such as fabric cutting or sewing. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free pair of shorts. Use prizes that are cost-effective like a free accessory. |
| Seasonal Style Posts | Highlight seasonal styles and trends using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best shorts brands in the world!
There are shorts brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for shorts brands
Investing in top-notch social media content for your shorts brand might be worth it because many other brands won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Behind-the-Scenes Production Videos | Sharing videos that showcase the design and manufacturing process of your shorts can create transparency and build trust with your audience, making them more likely to purchase. |
| Virtual Try-On Features | Implementing virtual try-on technology where customers can see how the shorts look on them using AR can enhance the shopping experience and reduce return rates. |
| Limited Edition Collections | Creating buzz with limited edition or seasonal shorts collections available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Customer Style Showcases | Featuring customers wearing your shorts in different styles and settings can create a sense of community and inspire others to make a purchase. |
| Interactive Design Polls | Allowing customers to vote on new designs or color options via social media polls can make them feel involved and eager to buy the creations they helped influence. |
| Themed Photo Shoots | Hosting themed photo shoots, such as beach days or urban adventures, can provide visually appealing content that attracts attention and showcases the versatility of your shorts. |
| Influencer Collaborations | Partnering with influencers to create exclusive shorts collections or style guides can introduce your brand to new audiences and create a buzz in the fashion community. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials or ethical manufacturing practices, can attract environmentally conscious consumers and media attention. |
| Pop-Up Shops | Operating pop-up shops in different locations or at local events can expand your reach and attract new customers who may visit your online store later. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the inspiration behind your designs, the artisans who make your shorts, or the journey of your brand can create an emotional connection with customers. |
| Customer Testimonials | Featuring testimonials from satisfied customers can build credibility and encourage potential buyers to trust and purchase from your brand. |
| Interactive Style Challenges | Organizing style challenges where customers share their best looks featuring your shorts can create user-generated content and foster a sense of community. |
| Exclusive Previews | Offering exclusive previews of upcoming collections to your social media followers can make them feel special and more likely to make a purchase when the items are released. |
| Collaborative Design Projects | Partnering with artists or other brands to create unique shorts designs can introduce your brand to new audiences and create a buzz in the fashion community. |
| Flash Sales | Organizing flash sales with limited-time discounts can create urgency and attract customers looking for a great deal. |
Content that never works well for shorts brands on social media
Don't waste your time and resources on these ideas. We've seen many shorts brands make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your brand.
| Content Type | Why It Never Works for Shorts Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the brand appear unoriginal or untrustworthy. | Use real photos of your shorts, customers wearing them, and behind-the-scenes shots to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like styling tips, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with fashion or your brand confuses followers and dilutes your brand. | Keep your content focused on your shorts, fashion trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your shorts positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fashion, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your brand can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your shorts brand more profitable
We have studied the strategies of the best shorts brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your shorts brand
We understand that as a shorts brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a shorts brand are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for shorts brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your shorts brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small apparel brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your shorts brand's growth without feeling overwhelmed or uncertain.
Your shorts brand could make more money!
Most shorts brand founders don't know how to grow their business. Let us teach you the right strategies.
