![E-Commerce School Supplies: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_eef346db-826f-4c33-8bc5-d3f3441c6182.png?v=1715865655&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best online stores for school supplies and educational toys use strategically to attract customers.
We know you're busy managing your online store and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your site.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for online store owners.
Get the content idea list made for educational shop owners
A lot of educational shops manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a school supplies and educational toys online store
We have analyzed numerous online stores specializing in school supplies and educational toys to create our strategy pack for educational stores - here is what consistently drives success.
| Content Type | Why It Works to Attract New Customers to Your Online Store |
|---|---|
| High-Quality Product Photos | Visually appealing images of school supplies and educational toys can capture the interest of parents and educators, encouraging them to make a purchase. |
| Behind-the-Scenes Videos | Showcasing the design, manufacturing, and quality control processes builds trust and creates a connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy from your store. |
| Specials and Promotions | Announcing limited-time offers, discounts, and back-to-school sales can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local educators, schools, or influencers can introduce your store to a broader, local audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or educational events can attract new visitors interested in unique learning experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal products or holiday-themed educational toys can attract customers looking for special items during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit your store. |
| Educational Tips | Sharing tips and tricks for effective learning can engage parents and educators, making them more likely to trust and purchase from your store. |
| Daily Deals Updates | Regularly updating followers with daily deals keeps your store top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Product Usage Tips | Sharing tips and tricks on how to use your products effectively can engage followers who are looking for educational solutions. |
| Sustainability Initiatives | Highlighting eco-friendly products or sustainable practices appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some educational shops make 5x more profit than you!
We have studied the strategies of the best educational shops in the world. Replicate them now!
How can educational shop owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your products are essential.
People shop with their eyes first. Make sure the lighting is good, the products look appealing, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your store. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new arrivals, or seasonal products. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your store’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your store, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for online store owners.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for educational shops on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for school supplies and educational toys online stores, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your online store.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Product Photos | Use natural light by positioning products near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free item as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their kids using your products by offering a monthly raffle for those who tag your store on Instagram. |
| DIY Educational Videos | Film short, simple tutorials or educational activities using your products with a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your product selection process or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily deals using free tools like Canva. Include a brief description and an engaging photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite products or suggestions for new items. |
| Local Event Promotions | Collaborate with local educational events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with educational organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite products. Take a quick photo and share a short story about their experience with your store. |
| Homemade Product Photos | Create attractive settings using inexpensive items like colorful backdrops, props, and school supplies from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using sustainable materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the product preparation or packaging process. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free product. Use prizes that are cost-effective like a popular educational toy. |
| Seasonal Product Posts | Highlight seasonal items and back-to-school supplies using natural light and your smartphone camera. Share the story behind the product to add interest. |
Copy the tactics of the best educational shops in the world!
There are educational shops that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for educational shops
Investing in high-quality social media content for your school supplies and educational toys online store can be a game-changer. Many competitors might overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Educational Workshops | Hosting live or recorded workshops where educators demonstrate how to use your products can create a sense of community and attract a global audience of parents and teachers. |
| Interactive 360° Store Tours | Offering virtual 360° tours of your store, showcasing different product sections, can provide a unique shopping experience and entice people to explore your offerings. |
| Limited Edition Products | Creating buzz with limited edition or seasonal products available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Product Bundles | Offering exclusive bundles of educational toys and supplies can create a memorable shopping experience and encourage word-of-mouth recommendations. |
| AR Product Previews | Implementing augmented reality (AR) technology where customers can see a 3D representation of products can enhance the shopping experience and attract tech-savvy customers. |
| Themed Learning Events | Hosting themed learning events, such as science fairs or art workshops, can provide a unique and immersive experience, attracting families and educational groups. |
| Creative Challenge Contests | Organizing creative challenge contests (e.g., building the tallest tower with blocks) can create viral moments, attracting competitive kids and their parents. |
| Collaborative Pop-Up Events | Partnering with local educators or toy designers to host pop-up events can introduce your store to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the development of your products, the educators you collaborate with, or the personal journey of your founders can create an emotional connection with customers. |
| Interactive Product Selection | Allowing customers to vote on new product ideas via social media polls can make them feel involved and eager to purchase the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable packaging or eco-friendly product lines, can attract environmentally conscious consumers and media attention. |
| Mobile Pop-Up Stores | Operating a mobile pop-up store in different locations or at local events can expand your reach and attract new customers who may visit your online store later. |
| Subscription Box Service | Offering a subscription box service where customers receive monthly educational toys and supplies can create a loyal customer base. |
| Immersive Learning Workshops | Hosting workshops where children can learn new skills using your products can attract parents looking for educational activities and create a sense of exclusivity. |
| Flash Sale Events | Organizing flash sale events with significant discounts on popular items can create viral content and attract bargain hunters looking for great deals. |
Content that never works well for educational shops on social media
Don't waste your time and resources on these strategies. We've seen many online stores for school supplies and educational toys make these mistakes, and they won't help you stand out from the competition or attract new customers.
| Content Type | Why It Never Works for Online Stores | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your store appear unoriginal or untrustworthy. | Use real photos of your products, staff, and happy customers to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like educational tips, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with education or your products confuses followers and dilutes your brand. | Keep your content focused on school supplies, educational toys, learning tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your store's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on education, community, and your store's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your store can bore followers and reduce engagement. | Share user-generated content, collaborate with educational influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your store seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your store. |
Make your e-commerce school supplies and toys store more profitable
We have studied the strategies of the best educational shops in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your e-commerce school supplies and toys store
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your e-commerce school supplies and toys store could make more money!
Most educational shop owners don't know how to grow their business. Let us teach you the right strategies.
