SaaS: 100+ content ideas for social media [template]

LinkedIn and Twitter are not just for networking and news—they're powerful tools that the best SaaS companies use strategically to attract and retain customers.

We understand that you're busy developing and improving your software, and the thought of managing social media might feel like another task on your already full plate.

But here's the thing: you don't need to be a marketing guru or invest a lot of money to make it effective. Just a few minutes a day can bring new users to your platform.

To assist you, we have created a free list of content ideas - and for a comprehensive action plan, please check our strategy pack for SaaS businesses.

Get the content idea list made for SaaS developers

A lot of SaaS manage to post engaging content on social media. Here is a free tool to to get you started.

Content that always work well for a SaaS

We have analyzed numerous SaaS companies' marketing strategies while developing our SaaS Growth Strategy Pack - here is what consistently drives success.

Content Type	Why It Works to Acquire New Users for Your SaaS
Product Demos	High-quality video demonstrations of your software in action can help potential users understand its value and functionality, encouraging them to sign up.
Behind-the-Scenes Development	Showcasing the development process and your team’s expertise builds trust and creates a connection with your audience.
User Testimonials	Positive reviews and testimonials from real users provide social proof and encourage others to try your software.
Special Offers and Discounts	Announcing limited-time offers, discounts, and free trials can attract new users looking for a deal.
User-Generated Content	Sharing content created by your users (case studies, reviews) engages the community and adds authenticity.
Partnerships and Integrations	Collaborating with other SaaS companies or influencers can introduce your software to a broader audience.
Webinar Announcements	Promoting upcoming webinars or live demos can attract new users interested in learning more about your software.
Seasonal and Industry-Specific Posts	Highlighting how your software can solve seasonal or industry-specific problems can attract users looking for tailored solutions.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your software.
Feature Highlights	Sharing detailed posts about specific features can intrigue potential users and motivate them to try your software.
Regular Updates	Keeping followers informed about new features and updates keeps your software top-of-mind and encourages ongoing engagement.
Team Stories	Featuring stories about your team members creates a personal connection and humanizes your brand.
Productivity Tips	Sharing tips and tricks related to your software can engage followers who are looking to improve their workflows.
Sustainability Initiatives	Highlighting sustainable practices or ethical business practices appeals to socially conscious consumers.
User Spotlights	Featuring regular users creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into users.

Some SaaS make 5x more profit than you!

We have studied the strategies of the best SaaS in the world. Replicate them now!

How can SaaS developers make great content on social media?

What to Prioritize

You probably know it already, but high-quality screenshots and demo videos of your software are essential.

People make decisions with their eyes first. Ensure the interface is clean, the features are clearly highlighted, and the presentation is user-friendly.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.

Of course, respond to comments and support tickets quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” SaaS provider.

Show the real side of your company. Behind-the-scenes photos, team stories, and customer success stories can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any new features, updates, or special offers. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your SaaS “image” and what your audience likes.

If you have a low budget to conduct marketing for your SaaS, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for SaaS companies.

How to Do It Fast and Efficient

First, spend a few hours once a week taking screenshots, recording demo videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A screenshot on LinkedIn can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own experiences and tag your software. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for SaaS on social media

Our team has curated a list of highly specific, budget-friendly content ideas tailored for SaaS companies, complete with practical tips to keep costs low and maximize your social media presence.

You might want to incorporate some of these ideas in the marketing plan of your SaaS business.

Content Type	Tips to Make It More Affordable
Product Screenshots	Use built-in screenshot tools to capture your software in action. Enhance images with free tools like Canva or GIMP.
Customer Testimonials	Request satisfied users to record a quick video testimonial on their phone. Offer a discount on their next subscription as a thank-you.
User-Generated Content	Encourage users to share their success stories by offering a monthly raffle for those who tag your SaaS on LinkedIn.
How-To Videos	Film short, simple tutorials of your software features using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours.
Feature Announcements	Design simple, eye-catching graphics for new features using free tools like Canva. Include a brief description and a screenshot.
Team Spotlights	Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office.
Simple Polls and Questions	Engage followers with free Twitter or Facebook polls about their favorite features or suggestions for new ones.
Webinar Promotions	Collaborate with industry experts to offer free webinars. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in tech meetups or partnerships with industry organizations.
Customer Spotlights	Highlight loyal customers with their success stories. Take a quick photo and share a short story about their experience with your software.
Office Photos	Create attractive office settings using inexpensive items like plants, posters, and props from dollar stores.
Productivity Tips	Share productivity hacks and best practices. Create simple infographics with free tools like Canva.
Development Process	Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free subscription. Use prizes that are cost-effective like a free month of service.
Seasonal Feature Posts	Highlight seasonal updates or features using natural light and your smartphone camera. Share the story behind the feature to add interest.

Copy the tactics of the best SaaS in the world!

There are SaaS that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for SaaS

Investing in high-quality content for your SaaS platform can be a game-changer because many competitors might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a loyal user base.

Content Type	Why It Could Bring a LOT of Users
Live Webinars	Hosting live webinars where your experts demonstrate how to use your software effectively can create a sense of community and attract a global audience.
Interactive Product Demos	Offering interactive product demos, including behind-the-scenes looks at new features, can provide a unique experience and entice potential users to sign up.
Exclusive Feature Releases	Creating buzz with exclusive or limited-time feature releases can generate excitement and urgency, attracting new and repeat users.
Customer Success Stories	Sharing in-depth success stories from your users can create an emotional connection and demonstrate the real-world impact of your software.
AR Integration Tutorials	Implementing augmented reality (AR) tutorials where users can see a 3D representation of your software's features can enhance the user experience and attract tech-savvy customers.
Themed Webinars	Hosting themed webinars, such as industry-specific use cases or advanced training sessions, can provide a unique and immersive experience, attracting professionals and enthusiasts.
Challenge Contests	Organizing challenge contests (e.g., best use of a specific feature) can create viral moments, attracting competitive users and spectators.
Collaborative Webinars	Partnering with other industry experts or companies to host collaborative webinars can introduce your SaaS to new audiences and create a buzz in the community.
Story-Driven Blog Posts	Sharing in-depth stories about the development of your software, the team behind it, or the journey of your company can create an emotional connection with users.
Interactive Feature Requests	Allowing users to vote on new features via social media polls can make them feel involved and eager to see the updates they helped design.
Eco-Friendly Initiatives	Launching and promoting eco-friendly initiatives, such as energy-efficient data centers or sustainable business practices, can attract environmentally conscious users and media attention.
Pop-Up Workshops	Operating pop-up workshops in different locations or at industry events can expand your reach and attract new users who may subscribe to your SaaS later.
Subscription-Based Tutorials	Offering a subscription service where users receive monthly tutorials and advanced training materials can create a loyal user base.
Immersive Training Sessions	Hosting workshops where users can learn advanced techniques from your experts can attract enthusiasts and create a sense of exclusivity.
Flash Mob Webinars	Organizing flash mob webinars in unexpected formats or times can create viral content and attract adventurous users looking for unique experiences.

Content that never works well for SaaS on social media

Don't waste your time and resources on these strategies. We've seen many SaaS companies make these mistakes, and they won't help you stand out from the competition or attract new users to your platform.

Content Type	Why It Never Works for SaaS	Do This Instead
Generic Stock Photos	They lack authenticity and can make your SaaS appear unoriginal or untrustworthy.	Use real screenshots of your software, team photos, and customer success stories to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off potential users.	Mix in engaging content like behind-the-scenes stories, user testimonials, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with your software or industry confuses followers and dilutes your brand.	Keep your content focused on your SaaS, industry trends, user tips, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your software's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your software positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on your software, industry insights, and your company's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate users looking for genuine interaction.	Respond personally to comments and messages to show that you care about your users and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your software can bore followers and reduce engagement.	Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential users.	Address negative feedback calmly and constructively, showing that you are willing to improve and value user input.
Ignoring Social Media Trends	Being out of touch with current trends can make your SaaS seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate users and deter participation.	Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your SaaS.

Make your SaaS company more profitable

We have studied the strategies of the best SaaS in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your SaaS company

We understand that as a SaaS business owner, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than emerging SaaS companies like yours.

The day-to-day demands of running a SaaS business are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for SaaS business owners like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your SaaS business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for SaaS companies on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your SaaS business's visibility online.

With our marketing pack, you can invest in your SaaS business's growth without feeling overwhelmed or uncertain.

Your SaaS company could make more money!

Most SaaS developers don't know how to grow their business. Let us teach you the right strategies.