![Roofer: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-6_bae711f4-5a6c-4f7f-9581-1aed5a2fe769.png?v=1715865713&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best roofing companies use strategically to attract new clients.
We know you're busy running your roofing business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for roofing professionals.
Get the content idea list made for roofers
A lot of roofers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a roofer
We have studied dozens of roofers’ social media accounts when building strategy pack for roofers - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Roofing Business |
|---|---|
| Before-and-After Photos | Visually compelling images showcasing the transformation of roofs can demonstrate your expertise and attract potential clients. |
| Project Walkthrough Videos | Showing the process of a roofing project from start to finish builds trust and provides transparency, making clients feel more comfortable hiring you. |
| Customer Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your services. |
| Special Offers and Discounts | Announcing limited-time offers, discounts, and seasonal promotions can attract new customers looking for deals on roofing services. |
| User-Generated Content | Sharing photos and reviews from your clients engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your roofing services to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as home improvement expos or community workshops, can attract new clients interested in roofing solutions. |
| Seasonal and Weather-Related Posts | Highlighting seasonal maintenance tips or weather-related roofing advice can attract customers looking for timely solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| DIY Maintenance Tips | Sharing tips for basic roof maintenance can engage homeowners and position you as an expert in the field. |
| Daily Project Updates | Regularly updating followers with ongoing projects keeps your business top-of-mind and showcases your consistent work quality. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Safety Tips | Sharing safety tips for roofing projects can engage followers who are DIY enthusiasts and highlight your commitment to safety. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly roofing materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some roofers make 5x more profit than you!
We have studied the strategies of the best roofers in the world. Replicate them now!
How can roofers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your roofing projects are essential.
People judge the quality of your work with their eyes first. Make sure the lighting is good, the roofs look pristine, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your roofing business. Behind-the-scenes photos, team stories, and customer testimonials can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, seasonal discounts, or unique projects. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your roofing business “image” and what your audience likes.
If you have a low budget to conduct marketing for your roofing business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for roofing business owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your roofing business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for roofers on social media
Our team has crafted this list featuring highly specific, budget-friendly content ideas tailored for roofers, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your roofing business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Project Photos | Use natural light by taking photos of completed roofs during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their new roofs by offering a monthly raffle for those who tag your roofing business on Instagram. |
| DIY Maintenance Tips | Film short, simple videos on roof maintenance tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| Project Highlight Posts | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a high-quality photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting on the job site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their roofing needs or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their new roofs. Take a quick photo and share a short story about their experience with your roofing services. |
| Before-and-After Photos | Create attractive before-and-after photo sets using inexpensive items like a smartphone and basic photo editing apps. |
| Sustainability Tips | Share eco-friendly roofing practices such as recycling old materials or using energy-efficient products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the roofing prep work, such as material selection or safety checks. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free roof inspection. Use prizes that are cost-effective like a free consultation. |
| Seasonal Maintenance Tips | Highlight seasonal roofing maintenance tips using natural light and your smartphone camera. Share the importance of each tip to add value. |
Copy the tactics of the best roofers in the world!
There are roofers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for roofers
Investing in high-quality social media content for your roofing business can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Roof Inspections | Hosting live roof inspections where you walk through common issues and solutions can educate homeowners and build trust in your expertise. |
| 360° Roof Tours | Offering virtual 360° tours of completed roofing projects can showcase your craftsmanship and give potential clients a detailed look at your work. |
| Seasonal Maintenance Tips | Sharing seasonal roofing maintenance tips can position you as a helpful resource, encouraging homeowners to turn to you for their roofing needs. |
| Behind-the-Scenes Content | Providing behind-the-scenes content of your team at work can humanize your business and create a connection with your audience. |
| AR Roof Visualizations | Implementing augmented reality (AR) technology to show potential clients how different roofing options would look on their homes can enhance their decision-making process. |
| Themed Roofing Workshops | Hosting themed workshops, such as DIY roof repair or eco-friendly roofing options, can attract homeowners interested in learning more about roofing. |
| Roofing Challenge Contests | Organizing contests, like a "Best Roof Transformation" challenge, can create engaging content and attract homeowners looking to improve their roofs. |
| Collaborative Community Projects | Partnering with local businesses or community organizations for roofing projects can introduce your services to new audiences and build community goodwill. |
| Story-Driven Social Media Posts | Sharing stories about your roofing projects, the history of your business, or customer testimonials can create an emotional connection with potential clients. |
| Interactive Roof Design Polls | Allowing customers to vote on roof design options via social media polls can make them feel involved and excited about your services. |
| Eco-Friendly Roofing Initiatives | Promoting eco-friendly roofing solutions, such as solar panel installations or sustainable materials, can attract environmentally conscious homeowners. |
| Mobile Roofing Consultations | Offering mobile roofing consultations at local events or different locations can expand your reach and attract new clients who may need your services later. |
| Roof Maintenance Subscription Service | Providing a subscription service for regular roof maintenance can create a steady stream of income and ensure customer loyalty. |
| Advanced Roofing Technique Workshops | Hosting workshops where homeowners can learn advanced roofing techniques can attract DIY enthusiasts and create a sense of exclusivity. |
| Surprise Roof Renovation Events | Organizing surprise roof renovation events for deserving community members can create viral content and attract positive media attention. |
Content that never works well for roofers on social media
Don't waste your time and resources on these strategies. We've seen many roofing contractors make these mistakes, and they won't help you stand out from the competition or bring in new clients for your roofing business.
| Content Type | Why It Never Works for Roofers | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your roofing business appear unoriginal or untrustworthy. | Use real photos of your completed projects, team, and equipment to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with roofing or your services confuses followers and dilutes your brand. | Keep your content focused on roofing projects, maintenance tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your roofing business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on roofing, community, and your business's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your roofing services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your roofing business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your roofing business. |
Make your roofing contracting service more profitable
We have studied the strategies of the best roofers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your roofing contracting service
We understand that as a roofer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a roofing business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for roofers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your roofing business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small roofing businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your roofing business's visibility online.
With our marketing pack, you can invest in your roofing business's growth without feeling overwhelmed or uncertain.
Your roofing contracting service could make more money!
Most roofers don't know how to grow their business. Let us teach you the right strategies.
