![Renovation Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-6_116ae5ca-403c-4749-b604-f723659a3341.png?v=1715865659&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best renovation companies use strategically to attract clients.
We know you're busy managing your renovation projects and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for renovation companies.
Get the content idea list made for renovation company owners
A lot of renovation companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a renovation company
We have analyzed numerous renovation companies' social media accounts to create our strategy pack for renovation companies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Renovation Business |
|---|---|
| Before-and-After Photos | Visually striking transformations showcase your expertise and can inspire potential clients to envision their own renovation projects. |
| Project Walkthrough Videos | Providing a detailed look at ongoing projects builds trust and allows clients to see the quality of your work and your attention to detail. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients offer social proof and encourage others to choose your services. |
| Special Offers and Discounts | Announcing limited-time offers or discounts can attract new clients looking for cost-effective renovation solutions. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your renovation services to a broader, local audience. |
| Event Announcements | Promoting upcoming open houses, workshops, or trade shows can attract new clients interested in learning more about your services. |
| Seasonal and Holiday Posts | Highlighting seasonal renovation tips or holiday-themed projects can attract clients looking for timely renovation ideas. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| DIY Tips and Tricks | Sharing renovation tips and tricks can engage home improvement enthusiasts and position you as an expert in the field. |
| Project Updates | Regularly updating followers with progress on current projects keeps your business top-of-mind and showcases your ongoing work. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Renovation Tips | Sharing professional renovation tips can engage followers who are interested in home improvement and may lead to future projects. |
| Sustainability Initiatives | Highlighting eco-friendly practices or sustainable materials appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some renovation companies make 5x more profit than you!
We have studied the strategies of the best renovation companies in the world. Replicate them now!
How can renovation company owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your renovation projects are essential.
People judge with their eyes first. Make sure the lighting is good, the spaces look clean, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your renovation company. Behind-the-scenes photos, staff stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or unique projects. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your renovation company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your renovation company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for renovation companies.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your renovation company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for renovation companies on social media
Our team has compiled a list of highly specific, budget-friendly content ideas tailored for renovation companies, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your renovation business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Before-and-After Photos | Use your smartphone to capture high-quality images. Enhance them with free apps like Snapseed or VSCO to showcase your work. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share photos of their renovated spaces by offering a monthly raffle for those who tag your company on Instagram. |
| DIY Project Videos | Film short, simple DIY renovation tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your renovation process or introduce the team during project breaks. |
| Project Highlight Posts | Design simple, eye-catching graphics for your latest projects using free tools like Canva. Include a brief description and a compelling photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting on-site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their renovation preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their renovated spaces. Take a quick photo and share a short story about their experience with your company. |
| Renovation Tips | Share practical renovation tips and tricks. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the renovation prep work, such as material selection or initial demolition. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free design plan. |
| Seasonal Project Posts | Highlight seasonal renovation projects using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best renovation companies in the world!
There are renovation companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for renovation companies
Investing in high-quality social media content for your renovation company can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Before-and-After Transformations | Showcasing dramatic before-and-after photos of your renovation projects can visually demonstrate your expertise and attract potential clients looking for similar transformations. |
| Virtual Home Tours | Offering virtual tours of completed renovation projects can provide a comprehensive view of your work, enticing clients to envision their own homes transformed by your services. |
| DIY Renovation Tips | Sharing DIY renovation tips and tricks can position your company as an authority in the field, attracting DIY enthusiasts who may eventually seek professional help for larger projects. |
| Client Testimonials | Featuring video or written testimonials from satisfied clients can build trust and credibility, encouraging potential clients to choose your company for their renovation needs. |
| Interactive Design Consultations | Offering live or recorded design consultations where clients can ask questions and get advice can create a sense of community and showcase your expertise. |
| Eco-Friendly Renovation Practices | Promoting your use of sustainable materials and eco-friendly practices can attract environmentally conscious clients and set your company apart from competitors. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content of your renovation process can provide transparency and build trust, showing potential clients the quality and care that goes into your work. |
| Collaborative Projects | Partnering with local designers or architects for collaborative projects can introduce your company to new audiences and create buzz in the community. |
| Story-Driven Posts | Sharing stories about the challenges and successes of your renovation projects can create an emotional connection with potential clients, making your company more relatable. |
| Interactive Polls and Surveys | Engaging your audience with polls and surveys about design preferences can make them feel involved and more likely to consider your services for their renovation needs. |
| Limited-Time Offers | Creating buzz with limited-time offers or discounts on certain renovation services can generate excitement and urgency, attracting new clients. |
| Live Q&A Sessions | Hosting live Q&A sessions where potential clients can ask questions about the renovation process can provide valuable information and build trust in your expertise. |
| Renovation Webinars | Offering webinars on various renovation topics can attract homeowners looking to learn more about the process and position your company as a knowledgeable resource. |
| Interactive Design Tools | Providing interactive design tools on your website or social media can allow potential clients to visualize their renovation ideas, making them more likely to choose your services. |
| Community Involvement | Showcasing your involvement in local community projects or charity renovations can build goodwill and attract clients who value companies that give back. |
Content that never works well for renovation companies on social media
Don't waste your time and resources on these ideas. We've seen many renovation companies make these mistakes, and they won't help you stand out from the competition or bring in new clients for your business.
| Content Type | Why It Never Works for Renovation Companies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your renovation company appear unoriginal or untrustworthy. | Use real photos of your projects, team, and work process to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with renovations or home improvement confuses followers and dilutes your brand. | Keep your content focused on your projects, renovation tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on renovations, community, and your company's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your company can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your renovation company. |
Make your renovation company more profitable
We have studied the strategies of the best renovation companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your renovation company
We understand that as a renovation company owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a renovation company are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for renovation company owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your renovation business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small renovation companies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your renovation company's visibility online.
With our marketing pack, you can invest in your company's growth without feeling overwhelmed or uncertain.
Your renovation company could make more money!
Most renovation company owners don't know how to grow their business. Let us teach you the right strategies.
