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Facebook and Instagram are not just for likes and fun—they're powerful tools that the best record labels in the world use strategically to attract fans and promote their artists.
We know you're busy managing your label and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new fans to your artists' music.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for record labels.
Get the content idea list made for record label owners
A lot of record labels manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a record label
We have analyzed numerous record labels' social media accounts to create our strategy pack for record labels - here is what consistently drives engagement and growth.
| Content Type | Why It Works to Grow Your Record Label's Audience |
|---|---|
| Artist Spotlights | Featuring in-depth profiles and interviews with your artists helps fans connect on a personal level, fostering loyalty and interest. |
| Behind-the-Scenes Studio Sessions | Showcasing the recording process and studio environment builds transparency and excitement around upcoming releases. |
| Fan Testimonials | Sharing positive feedback and testimonials from fans provides social proof and encourages others to explore your label's music. |
| Exclusive Releases and Previews | Announcing exclusive tracks, album previews, and limited-time releases can generate buzz and attract new listeners. |
| User-Generated Content | Reposting content created by fans (covers, reviews) engages the community and adds authenticity to your brand. |
| Collaborations with Other Artists | Partnering with other artists or labels can introduce your music to a broader audience and create exciting new content. |
| Event Announcements | Promoting upcoming concerts, live streams, or special events can attract new fans interested in unique musical experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal releases or holiday-themed music can attract listeners looking for special content during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to stay connected. |
| Music Production Tips | Sharing tips and tricks from your producers can engage followers who are aspiring musicians and producers. |
| Daily Music Updates | Regularly updating followers with new tracks or artist news keeps your label top-of-mind and encourages continuous engagement. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your label. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly initiatives appeals to environmentally conscious fans. |
| Fan Spotlights | Featuring dedicated fans creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may become loyal fans. |
Some record labels make 5x more profit than you!
We have studied the strategies of the best record labels in the world. Replicate them now!
How can record label owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your artists and their performances are essential.
People connect with music visually first. Make sure the lighting is good, the artists look their best, and the presentation is captivating.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Fans appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your record label. Behind-the-scenes photos, artist stories, and fan shoutouts can create a personal connection with your audience.
If you want to keep your potential fans excited, highlight any new releases, upcoming concerts, or special collaborations. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new fans.
An example of our marketing pack for record label owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your record label’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your record label, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for record labels.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage fans to share their own photos and tag your record label. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for record labels on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for record labels, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your record label.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Music Videos | Utilize natural light by filming near windows during the day. Enhance videos with free apps like Snapseed or VSCO. |
| Artist Testimonials | Ask your artists to record quick video testimonials on their phones. Offer a small incentive like a free studio session as a thank-you. |
| User-Generated Content | Encourage fans to share their concert photos or cover songs by offering a monthly raffle for those who tag your record label on Instagram. |
| DIY Music Tutorials | Film short, simple tutorials of your artists explaining how to play their popular songs using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at studio sessions or introduce the team during downtime. |
| New Release Posts | Design simple, eye-catching graphics for new releases using free tools like Canva. Include a brief description and a captivating cover image. |
| Artist Spotlights | Feature artists with a casual photo and fun facts about them. Use your smartphone and a natural setting in the studio or during a gig. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite songs or suggestions for new music. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon for your artists' merchandise. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Fan Spotlights | Highlight loyal fans with their favorite songs. Take a quick photo and share a short story about their experience with your label's music. |
| Homemade Music Photos | Create attractive settings using inexpensive items like backdrops, props, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials for merchandise or promoting digital downloads. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the studio prep work, such as setting up instruments or sound checks. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win free concert tickets or merchandise. Use prizes that are cost-effective like a signed poster. |
| Seasonal Music Posts | Highlight seasonal themes in your music using natural light and your smartphone camera. Share the story behind the song to add interest. |
Copy the tactics of the best record labels in the world!
There are record labels that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for record labels
Investing in top-notch social media content for your record label might be worth it because many other labels won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal fanbase.
| Content Type | Why It Could Bring a LOT of Fans |
|---|---|
| Live Studio Sessions | Hosting live or recorded studio sessions where your artists perform and discuss their music can create a sense of community and attract a global audience. |
| Interactive 360° Studio Tours | Offering virtual 360° tours of your recording studio, including behind-the-scenes looks at the recording process, can provide a unique experience and entice fans to engage more deeply with your label. |
| Exclusive Track Releases | Creating buzz with exclusive or limited edition track releases available for a short time can generate excitement and urgency, attracting new and repeat listeners. |
| Artist Q&A Sessions | Offering exclusive Q&A sessions where fans can interact with their favorite artists can create a memorable experience and word-of-mouth promotion. |
| AR Album Covers | Implementing augmented reality (AR) technology in your album covers where fans can see a 3D representation of the artwork can enhance the listening experience and attract tech-savvy fans. |
| Themed Listening Parties | Hosting themed listening parties, such as a vinyl night or a genre-specific event, can provide a unique and immersive experience, attracting groups and special occasions. |
| Music Challenge Contests | Organizing music challenge contests (e.g., remixing a track in under 24 hours) can create viral moments, attracting aspiring musicians and spectators. |
| Collaborative Pop-Up Concerts | Partnering with other local artists or labels to host pop-up concerts can introduce your label to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your artists' songs, the inspiration behind their music, or their personal journeys can create an emotional connection with fans. |
| Interactive Song Selection | Allowing fans to choose songs for a custom playlist via social media polls can make them feel involved and eager to listen to the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable merchandise or carbon-neutral tours, can attract environmentally conscious fans and media attention. |
| Mobile Concerts | Operating a mobile concert stage in different locations or at local events can expand your reach and attract new fans who may follow your label later. |
| Music Subscription Service | Offering a subscription service where fans receive monthly exclusive tracks, behind-the-scenes content, and early access to new releases can create a loyal fanbase. |
| Immersive Music Workshops | Hosting workshops where fans can learn advanced music production techniques from your artists can attract music enthusiasts and create a sense of exclusivity. |
| Flash Mob Performances | Organizing flash mob performances in unexpected locations can create viral content and attract adventurous fans looking for unique experiences. |
Content that never works well for record labels on social media
Don't waste your time and resources on these ideas. We've seen many record labels make these mistakes, and they won't help you stand out from the crowd or attract new artists and fans to your label.
| Content Type | Why It Never Works for Record Labels | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the label appear unoriginal or untrustworthy. | Use real photos of your artists, recording sessions, and events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, artist interviews, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with music or the label confuses followers and dilutes your brand. | Keep your content focused on your artists, music releases, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your label's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your label positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on music, community, and your label's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate fans looking for genuine interaction. | Respond personally to comments and messages to show that you care about your fans and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your label can bore followers and reduce engagement. | Share user-generated content, collaborate with other artists, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential fans and artists. | Address negative feedback calmly and constructively, showing that you are willing to improve and value input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your label seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate fans and deter participation. | Offer simple, clear, and straightforward promotions that are easy for fans to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your label. |
Make your record label more profitable
We have studied the strategies of the best record labels in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your record label
We understand that as a record label owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than independent labels like yours.
The day-to-day demands of managing artists and producing music are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for record label owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your label. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for independent labels on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your label's visibility online.
With our marketing pack, you can invest in your label's growth without feeling overwhelmed or uncertain.
Your record label could make more money!
Most record label owners don't know how to grow their business. Let us teach you the right strategies.
