![Real Estate Investing Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_14b6da10-c0fe-4cfb-8d91-b2d8236db905.png?v=1715865620&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the most successful real estate investors use strategically to attract clients and grow their portfolios.
We know you're busy managing your investments and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new leads to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for real estate investors.
Get the content idea list made for investment coaches
A lot of investment coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a real estate investment coach
We have analyzed numerous real estate investment strategies and social media accounts to create our strategy pack for real estate investors - here is what consistently drives success.
| Content Type | Why It Works to Attract and Retain Real Estate Investors |
|---|---|
| Property Showcase Videos | High-quality videos of properties can captivate potential investors, showcasing the potential and value of the investment. |
| Market Analysis Reports | Providing detailed market insights and trends builds credibility and helps investors make informed decisions. |
| Client Success Stories | Sharing testimonials and success stories from satisfied clients offers social proof and encourages new investors to trust your expertise. |
| Exclusive Investment Opportunities | Announcing limited-time investment deals and exclusive opportunities can attract serious investors looking for unique deals. |
| User-Generated Content | Featuring content created by your clients (testimonials, success stories) engages the community and adds authenticity. |
| Local Market Collaborations | Partnering with local real estate agents or businesses can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming webinars, seminars, or networking events can attract new investors interested in learning and connecting. |
| Seasonal Investment Tips | Highlighting seasonal investment strategies or market trends can attract investors looking for timely advice. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to seek your expertise. |
| Investment Strategy Shares | Sharing detailed investment strategies can intrigue potential investors and motivate them to seek your guidance. |
| Market Updates | Regularly updating followers with market news and trends keeps your services top-of-mind and encourages ongoing engagement. |
| Behind-the-Scenes Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Investment Tips | Sharing tips and tricks for successful investing can engage followers who are eager to learn and grow their portfolios. |
| Sustainability Initiatives | Highlighting sustainable investment practices appeals to environmentally conscious investors. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some investment coaches make 5x more profit than you!
We have studied the strategies of the best investment coaches in the world. Replicate them now!
How can investment coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your properties are essential.
People invest with their eyes first. Make sure the lighting is good, the properties look well-maintained, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your real estate business. Behind-the-scenes photos, success stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential investors excited, highlight any special offers, new listings, or market insights. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your real estate “image” and what your audience likes.
If you have a low budget to conduct marketing for your real estate business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for real estate investors.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your real estate business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for investment coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for real estate investment coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in your real estate investment coaching marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Property Photos | Utilize natural light by taking photos during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small gift card as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your coaching service on Instagram. |
| DIY Investment Tips Videos | Film short, simple investment tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily activities or introduce your team during slow hours. |
| Market Update Posts | Design simple, eye-catching graphics for market updates using free tools like Canva. Include a brief description and relevant statistics. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or a property. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their investment preferences or suggestions for new topics. |
| Local Event Promotions | Collaborate with local events by offering a small discount on your services. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight successful clients with their investment stories. Take a quick photo and share a short story about their journey with your coaching. |
| Property Staging Photos | Create attractive settings using inexpensive items like tablecloths, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly investment practices such as energy-efficient upgrades. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation work, such as property visits or client meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free e-book. |
| Seasonal Investment Tips | Highlight seasonal investment opportunities using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best investment coaches in the world!
There are investment coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for investment coaches
Investing in high-quality social media content for your real estate investment coaching business can be a game-changer. Many other coaches might not take this step, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Live Investment Webinars | Hosting live or recorded webinars where you break down complex investment strategies can create a sense of community and attract a global audience eager to learn from an expert. |
| Virtual Property Tours | Offering virtual tours of potential investment properties can provide a unique, behind-the-scenes look and entice clients to invest in properties they might not have considered otherwise. |
| Exclusive Market Insights | Sharing exclusive, data-driven market insights and trends can generate excitement and urgency, attracting new and repeat clients who value your expertise. |
| Client Success Stories | Featuring success stories of clients who have benefited from your coaching can create a memorable impression and encourage word-of-mouth referrals. |
| AR Property Visualization | Implementing augmented reality (AR) technology to visualize property renovations or potential investments can enhance the client experience and attract tech-savvy investors. |
| Themed Investment Workshops | Hosting themed workshops, such as "Investing in Vacation Rentals" or "Flipping Properties 101," can provide a unique and immersive learning experience, attracting groups and special interest clients. |
| Investment Challenge Contests | Organizing investment challenge contests (e.g., who can find the best deal in a month) can create viral moments, attracting competitive investors and spectators. |
| Collaborative Seminars | Partnering with other industry experts to host seminars can introduce your coaching services to new audiences and create a buzz in the investment community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your investment journey, the challenges you've overcome, or the successes of your clients can create an emotional connection with potential clients. |
| Interactive Investment Polls | Allowing clients to vote on potential investment opportunities via social media polls can make them feel involved and eager to see the outcomes of their choices. |
| Eco-Friendly Investment Initiatives | Launching and promoting eco-friendly investment initiatives, such as sustainable property developments, can attract environmentally conscious investors and media attention. |
| Pop-Up Investment Events | Hosting pop-up investment events in different locations or at local real estate expos can expand your reach and attract new clients who may seek your coaching services later. |
| Investment Strategy Subscription Service | Offering a subscription service where clients receive monthly investment strategies and market analysis can create a loyal client base. |
| Immersive Investment Workshops | Hosting workshops where clients can learn advanced investment techniques from you can attract serious investors and create a sense of exclusivity. |
| Flash Mob Investment Meetups | Organizing flash mob investment meetups in unexpected locations can create viral content and attract adventurous investors looking for unique experiences. |
Content that never works well for investment coaches on social media
Don't waste your time and resources on these strategies. We've seen many real estate investors make these mistakes, and they won't help you stand out in the market or attract new clients for your investment coaching business.
| Content Type | Why It Never Works for Real Estate Investment Coaching | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching business appear unoriginal or untrustworthy. | Use real photos of your successful clients, events, and yourself to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like success stories, investment tips, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with real estate or investment coaching confuses followers and dilutes your brand. | Keep your content focused on real estate, investment strategies, market trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on real estate, investment success, and your unique coaching offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your coaching services can bore followers and reduce engagement. | Share client success stories, collaborate with other industry experts, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching business. |
Make your real estate investment coaching business more profitable
We have studied the strategies of the best investment coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your real estate investment coaching business
We understand that as a real estate investment coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than specialized coaching services like yours.
The day-to-day demands of running your coaching business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for real estate investment coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for real estate investment coaches on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your coaching business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your real estate investment coaching business could make more money!
Most investment coaches don't know how to grow their business. Let us teach you the right strategies.
