![Public Relations Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_739b7c69-d408-4819-8f35-20627f7a72a9.png?v=1715865437&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best PR agencies in the world use strategically to build and maintain their clients' reputations.
We know you're busy managing your clients' public images and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a social media guru or spend a fortune to make it work. Just a few minutes a day can significantly enhance your clients' visibility and credibility.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for PR professionals.
Get the content idea list made for public agency owners
A lot of PR agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a public relations (PR) agency
We have meticulously analyzed numerous PR campaigns to develop our strategy pack for PR agencies - here is what consistently delivers results.
| Content Type | Why It Works to Enhance Your PR Campaigns |
|---|---|
| Case Studies | Detailed case studies showcase successful campaigns, providing potential clients with proof of your agency's effectiveness. |
| Behind-the-Scenes Insights | Sharing the process behind your campaigns builds transparency and trust, making your agency more relatable. |
| Client Testimonials | Positive feedback from satisfied clients serves as powerful social proof, encouraging new clients to work with your agency. |
| Industry Reports | Publishing in-depth reports on industry trends positions your agency as a thought leader and attracts attention from potential clients. |
| User-Generated Content | Featuring content created by clients or partners adds authenticity and engages your audience. |
| Collaborations with Influencers | Partnering with industry influencers can expand your reach and introduce your agency to a broader audience. |
| Event Announcements | Promoting your participation in industry events or hosting webinars can attract new clients interested in your expertise. |
| Seasonal and Timely Posts | Creating content around current events or seasonal trends keeps your agency relevant and top-of-mind. |
| Interactive Content | Engaging your audience with polls, quizzes, and Q&A sessions fosters a sense of community and encourages interaction. |
| Expert Tips and Advice | Sharing valuable insights and tips positions your agency as an expert in the field, attracting clients seeking guidance. |
| Regular Updates | Keeping your audience informed with regular updates on your agency's activities maintains interest and engagement. |
| Team Spotlights | Highlighting the stories and expertise of your team members humanizes your agency and builds a personal connection. |
| Best Practices | Sharing best practices and successful strategies can engage industry professionals and potential clients alike. |
| Sustainability Initiatives | Showcasing your agency's commitment to sustainable practices appeals to environmentally conscious clients. |
| Client Spotlights | Featuring your clients' success stories creates a sense of community and demonstrates your agency's impact. |
| Contests and Giveaways | Running contests and giveaways can boost engagement and attract new followers, many of whom may become clients. |
Some PR agencies make 5x more profit than you!
We have studied the strategies of the best PR agencies in the world. Replicate them now!
How can public agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and compelling narratives are essential for effective public relations.
People connect with stories first. Make sure your content is engaging, the visuals are striking, and the message is clear.
Also, maintain a consistent posting schedule to keep your audience engaged. It doesn’t have to be daily, but find a rhythm that works for you and stick to it. We have prepared a free PR content calendar for you.
Of course, respond to media inquiries and client messages promptly. People appreciate timely interaction, and it makes them feel valued. Don’t just be another “generic” agency.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any successful campaigns, upcoming events, or industry insights. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct PR for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for PR agencies.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating content, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A case study on LinkedIn can be a blog post on your website or a tweet on Twitter.
Encourage clients to share their own success stories and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for PR agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for public relations (PR) agencies, complete with practical tips to keep costs down and maximize social media impact.
You might want to incorporate some of these ideas in the marketing strategy of your PR agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Success Stories | Use natural light for interviews and testimonials. Enhance videos with free editing tools like iMovie or OpenShot. |
| Industry Insights | Share expert opinions and insights using free platforms like LinkedIn Articles. Use your smartphone to record short, informative videos. |
| User-Generated Content | Encourage clients to share their success stories by offering a feature on your agency's social media. Incentivize participation with a small discount on future services. |
| DIY PR Tips | Create short, actionable PR tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Client Feature Posts | Design simple, eye-catching graphics for client features using free tools like Canva. Include a brief description and a professional photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their PR challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like plants, artwork, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as paperless operations or using local vendors. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the team preparing for a big client pitch or event. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free strategy session. |
| Seasonal Campaign Posts | Highlight seasonal PR campaigns using natural light and your smartphone camera. Share the story behind the campaign to add interest. |
Copy the tactics of the best PR agencies in the world!
There are PR agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for PR agencies
Investing in high-quality content for your PR agency can be a game-changer. Many agencies might overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Case Study Videos | Creating detailed case study videos showcasing successful PR campaigns can demonstrate your expertise and attract potential clients looking for proven results. |
| Interactive Webinars | Hosting live or recorded webinars on PR strategies and industry trends can position your agency as a thought leader and attract a global audience. |
| Client Testimonials | Featuring video testimonials from satisfied clients can build trust and credibility, encouraging new clients to choose your agency. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content of your team at work can humanize your brand and create a connection with potential clients. |
| AR Press Releases | Implementing augmented reality (AR) in your press releases can provide an immersive experience, making your content more engaging and memorable. |
| Industry Reports | Publishing in-depth industry reports and whitepapers can establish your agency as an authority in the field and attract clients seeking expert insights. |
| Collaborative Campaigns | Partnering with other agencies or influencers for collaborative campaigns can introduce your agency to new audiences and create buzz in the industry. |
| Story-Driven Blog Posts | Writing in-depth blog posts that tell the story behind your successful campaigns can create an emotional connection with potential clients. |
| Interactive Polls and Surveys | Engaging your audience with interactive polls and surveys on social media can provide valuable insights and make them feel involved in your agency’s activities. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable PR practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Networking Events | Organizing pop-up networking events in different locations can expand your reach and attract new clients who may seek your services later. |
| Subscription Newsletters | Offering a subscription newsletter with exclusive PR tips and industry news can create a loyal audience and keep your agency top-of-mind. |
| Immersive PR Workshops | Hosting workshops where clients can learn advanced PR techniques from your experts can attract businesses looking to enhance their PR skills. |
| Flash Mob PR Stunts | Organizing flash mob PR stunts in unexpected locations can create viral content and attract adventurous clients looking for unique campaigns. |
Content that never works well for PR agencies on social media
Don't waste your time and resources on these strategies. We've seen many PR agencies make these mistakes, and they won't help you stand out from the competition or attract new clients to your agency.
| Content Type | Why It Never Works for PR Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with PR or your agency confuses followers and dilutes your brand. | Keep your content focused on PR strategies, client successes, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on PR, community, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your public relations agency more profitable
We have studied the strategies of the best PR agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your public relations agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your public relations agency could make more money!
Most public agency owners don't know how to grow their business. Let us teach you the right strategies.
