![Psychotherapy Practice: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_927f8104-669d-445e-a5be-e83735f156be.png?v=1715865561&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the most successful psychotherapy practices use strategically to connect with clients.
We understand that you're busy providing care and support to your clients, and the thought of managing social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can help you reach individuals who need your services.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for psychotherapy practices.
Get the content idea list made for psychotherapy practice owners
A lot of psychotherapy practices manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a psychotherapy practice
We have studied numerous psychotherapy practices' social media accounts when building our strategy pack for therapists - here is what consistently works to attract new clients.
| Content Type | Why It Works to Get New Clients for Your Practice |
|---|---|
| Informative Mental Health Posts | Sharing valuable information about mental health topics can educate potential clients and establish your expertise. |
| Behind-the-Scenes Videos | Showcasing your therapy space and introducing your team builds trust and creates a personal connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to seek your services. |
| Special Offers and Promotions | Announcing limited-time offers, such as free initial consultations, can attract new clients looking for affordable options. |
| User-Generated Content | Sharing content created by clients (with their permission) engages the community and adds authenticity to your practice. |
| Local Collaborations | Partnering with local health professionals or wellness businesses can introduce your practice to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or support groups can attract new clients interested in these specific services. |
| Seasonal and Holiday Posts | Highlighting seasonal mental health tips or holiday stress management strategies can attract clients seeking timely advice. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to reach out for services. |
| Therapeutic Techniques Shares | Sharing insights into therapeutic techniques can intrigue potential clients and demonstrate your approach to therapy. |
| Daily Mental Health Tips | Regularly updating followers with daily mental health tips keeps your practice top-of-mind and encourages spontaneous consultations. |
| Behind-the-Scenes Staff Stories | Featuring stories about your therapists and staff members creates a personal connection and humanizes your practice. |
| Self-Care Tips | Sharing self-care tips can engage followers who are looking for ways to improve their mental well-being. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients (with their permission) creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some psychotherapy practices make 5x more profit than you!
We have studied the strategies of the best psychotherapy practices in the world. Replicate them now!
How can psychotherapy practice owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your practice space and therapy sessions (with consent) are essential.
People connect with visuals first. Make sure the lighting is calming, the environment looks welcoming, and the presentation is professional yet inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your practice. Behind-the-scenes photos, therapist stories, and client testimonials (with permission) can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special workshops, events, or new therapy techniques. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your practice’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your practice, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for therapy practices.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own experiences and tag your practice (with consent). This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for psychotherapy practices on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for psychotherapy practices, complete with practical tips to keep costs low and effectively utilize social media.
You might want to incorporate some of these ideas in the marketing plan of your psychotherapy practice.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Therapy Room Photos | Use natural light by taking photos of your therapy room during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small token of appreciation, like a free resource or book. |
| User-Generated Content | Encourage clients to share their positive experiences by offering a monthly raffle for those who tag your practice on Instagram. |
| DIY Mental Health Tips Videos | Film short, simple mental health tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce the team during slow hours. |
| Daily Affirmation Posts | Design simple, eye-catching graphics for daily affirmations using free tools like Canva. Include a brief description and an inspiring photo. |
| Therapist Spotlights | Feature therapists with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their mental health needs or suggestions for new services. |
| Local Event Promotions | Collaborate with local mental health events by offering a small discount or free consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight clients (with their consent) and their progress. Take a quick photo and share a short story about their journey. |
| Therapy Room Photos | Create attractive settings using inexpensive items like cushions, plants, and props from dollar stores. |
| Mental Health Tips | Share practical mental health tips such as mindfulness exercises or stress management techniques. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation for sessions, such as setting up the room or organizing materials. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free resource or book. |
| Seasonal Mental Health Posts | Highlight seasonal mental health tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best psychotherapy practices in the world!
There are psychotherapy practices that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for psychotherapy practices
Investing in high-quality social media content for your psychotherapy practice can be incredibly beneficial. Many other practices may not prioritize this, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Attract More Clients |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions where therapists answer common mental health questions can create a sense of community and provide valuable insights, attracting a wider audience. |
| Virtual Office Tours | Offering virtual tours of your practice, including therapy rooms and relaxation areas, can provide a comforting preview and encourage potential clients to book an appointment. |
| Specialized Workshops | Creating buzz with specialized workshops on topics like stress management or mindfulness can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive Therapy Sessions | Offering exclusive, limited-time therapy sessions or packages can create a sense of urgency and exclusivity, encouraging clients to book quickly. |
| AR Relaxation Techniques | Implementing augmented reality (AR) technology to demonstrate relaxation techniques can enhance the therapeutic experience and attract tech-savvy clients. |
| Themed Therapy Events | Hosting themed therapy events, such as art therapy nights or group meditation sessions, can provide a unique and immersive experience, attracting groups and special occasions. |
| Mental Health Challenges | Organizing mental health challenges (e.g., a 30-day mindfulness challenge) can create viral moments, attracting participants and spectators interested in mental wellness. |
| Collaborative Workshops | Partnering with other local therapists or wellness experts to host collaborative workshops can introduce your practice to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the journey of your therapists, client success stories (with permission), or the origins of your practice can create an emotional connection with potential clients. |
| Interactive Therapy Polls | Allowing clients to choose topics for upcoming workshops or sessions via social media polls can make them feel involved and eager to participate in the events they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless practices or sustainable office supplies, can attract environmentally conscious clients and media attention. |
| Mobile Therapy Sessions | Offering mobile therapy sessions in different locations or at local events can expand your reach and attract new clients who may visit your main practice later. |
| Subscription-Based Wellness Programs | Offering a subscription service where clients receive monthly wellness tips, guided meditations, or self-help resources can create a loyal client base. |
| Immersive Therapy Workshops | Hosting workshops where clients can learn advanced therapeutic techniques from your therapists can attract mental health enthusiasts and create a sense of exclusivity. |
| Pop-Up Therapy Events | Organizing pop-up therapy events in unexpected locations can create viral content and attract clients looking for unique therapeutic experiences. |
Content that never works well for psychotherapy practices on social media
Don't waste your time and resources on these ideas. We've seen many psychotherapy practices make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your practice.
| Content Type | Why It Never Works for Psychotherapy Practices | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the practice appear unoriginal or untrustworthy. | Use real photos of your office, therapists, and client-friendly spaces to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like mental health tips, success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with mental health or your practice confuses followers and dilutes your brand. | Keep your content focused on mental health, therapy techniques, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your practice positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on mental health, community, and your practice's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your practice can bore followers and reduce engagement. | Share user-generated content, collaborate with local organizations, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your practice. |
Make your psychotherapy practice more profitable
We have studied the strategies of the best psychotherapy practices in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your psychotherapy practice
We understand that as a psychotherapist, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small practices like yours.
The day-to-day demands of running a psychotherapy practice are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for psychotherapists like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your practice. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small psychotherapy practices on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your practice's visibility online.
With our marketing pack, you can invest in your practice's growth without feeling overwhelmed or uncertain.
Your psychotherapy practice could make more money!
Most psychotherapy practice owners don't know how to grow their business. Let us teach you the right strategies.
