![Psychology Practice: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_4ea76dfb-18d1-438e-8297-985efee412ed.png?v=1715865691&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the most successful psychology practices use strategically to connect with clients.
We understand that you're busy running your practice and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can help you reach new clients and build a stronger community.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for psychology practices.
Get the content idea list made for psychology practice owners
A lot of psychology practices manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a psychology practice
We have studied numerous psychology practices' social media accounts when building our strategy pack for psychology practices - here is what consistently works.
| Content Type | Why It Works to Attract New Clients to Your Psychology Practice |
|---|---|
| Informative Articles | Sharing well-researched articles on mental health topics can educate potential clients and establish your practice as a trusted source of information. |
| Behind-the-Scenes Videos | Showcasing your office environment, therapy rooms, and staff can build trust and create a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to seek your services. |
| Special Offers and Workshops | Announcing limited-time offers, free initial consultations, or upcoming workshops can attract new clients looking for support. |
| User-Generated Content | Sharing content created by clients (with their permission) such as success stories or thank-you notes engages the community and adds authenticity. |
| Local Collaborations | Partnering with local health professionals or wellness centers can introduce your practice to a broader, local audience. |
| Event Announcements | Promoting upcoming events, webinars, or support groups can attract new clients interested in mental health resources. |
| Seasonal and Holiday Posts | Highlighting mental health tips for specific seasons or holidays can attract clients looking for timely advice and support. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to seek your services. |
| Therapy Techniques | Sharing information about different therapy techniques can intrigue potential clients and motivate them to try your services. |
| Daily Mental Health Tips | Regularly updating followers with daily mental health tips keeps your practice top-of-mind and encourages spontaneous consultations. |
| Behind-the-Scenes Staff Stories | Featuring stories about your therapists and staff members creates a personal connection and humanizes your practice. |
| Self-Care Tips | Sharing self-care tips and strategies can engage followers who are looking to improve their mental well-being. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients (with their permission) creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some psychology practices make 5x more profit than you!
We have studied the strategies of the best psychology practices in the world. Replicate them now!
How can psychology practice owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your practice are essential.
People connect with visuals first. Make sure the lighting is good, the environment looks welcoming, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your practice. Behind-the-scenes photos, therapist stories, and client testimonials (with permission) can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, workshops, or new services. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your practice’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your practice, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for psychology practices.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own experiences and tag your practice (with their consent). This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for psychology practices on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for psychology practices, complete with practical tips to keep costs low and effectively utilize social media.
You might want to incorporate some of these ideas in the marketing plan of your psychology practice.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Therapy Room Photos | Use natural light by taking photos of your therapy rooms during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small token of appreciation, like a free session or a book. |
| User-Generated Content | Encourage clients to share their positive experiences by offering a monthly raffle for those who tag your practice on Instagram. |
| DIY Mental Health Tips Videos | Film short, simple mental health tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily practice or introduce the team during slow hours. |
| Daily Mental Health Tips | Design simple, eye-catching graphics for daily mental health tips using free tools like Canva. Include a brief description and a calming photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their mental health concerns or suggestions for new services. |
| Local Event Promotions | Collaborate with local mental health events by offering a small discount or free consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their consent. Take a quick photo and share a short story about their journey with your practice. |
| Office Decor Photos | Create attractive office settings using inexpensive items like plants, artwork, and props from dollar stores. |
| Mental Health Awareness Tips | Share eco-friendly practices such as mindfulness exercises or stress-reduction techniques. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the preparation work, such as setting up a therapy room or organizing materials. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free book or session. |
| Seasonal Mental Health Tips | Highlight seasonal mental health tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best psychology practices in the world!
There are psychology practices that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for psychology practices
Investing in high-quality social media content for your psychology practice can be incredibly beneficial. Many other practices may not prioritize this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions where psychologists answer common mental health questions can create a sense of community and attract a global audience seeking professional advice. |
| Virtual Office Tours | Offering virtual 360° tours of your practice, including therapy rooms and relaxation areas, can provide a unique behind-the-scenes experience and make potential clients feel more comfortable. |
| Specialized Workshops | Creating buzz with specialized workshops on topics like stress management or mindfulness, available for a limited time, can generate excitement and attract new clients. |
| Exclusive Therapy Sessions | Offering exclusive therapy sessions where clients can experience unique therapeutic techniques can create memorable experiences and encourage word-of-mouth referrals. |
| AR Mental Health Tools | Implementing augmented reality (AR) tools in your practice, such as virtual relaxation exercises, can enhance the therapeutic experience and attract tech-savvy clients. |
| Themed Therapy Events | Hosting themed therapy events, such as art therapy nights or group meditation sessions, can provide unique and immersive experiences, attracting groups and special occasions. |
| Mental Health Challenges | Organizing mental health challenges (e.g., a 30-day mindfulness challenge) can create viral moments, attracting participants and spectators interested in improving their well-being. |
| Collaborative Community Events | Partnering with other local health professionals to host community events can introduce your practice to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your practice, the personal journeys of your therapists, or client success stories (with permission) can create an emotional connection with potential clients. |
| Interactive Therapy Choices | Allowing clients to choose therapy topics or techniques via social media polls can make them feel involved and eager to try the services they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless practices or sustainable office supplies, can attract environmentally conscious clients and media attention. |
| Mobile Therapy Sessions | Offering mobile therapy sessions in different locations or at local events can expand your reach and attract new clients who may visit your main practice later. |
| Therapy Subscription Service | Offering a subscription service where clients receive monthly mental health resources and self-help kits can create a loyal client base. |
| Immersive Mental Health Workshops | Hosting workshops where clients can learn advanced mental health techniques from your therapists can attract mental health enthusiasts and create a sense of exclusivity. |
| Flash Mob Therapy Sessions | Organizing flash mob therapy sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for psychology practices on social media
Don't waste your time and resources on these strategies. We've seen many psychology practices make these mistakes, and they won't help you stand out or attract new clients to your practice.
| Content Type | Why It Never Works for Psychology Practices | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the practice appear unoriginal or untrustworthy. | Use real photos of your office, team, and client interactions (with consent) to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like mental health tips, success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with mental health or your practice confuses followers and dilutes your brand. | Keep your content focused on mental health, therapy, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your practice positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on mental health, community, and your practice's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your practice can bore followers and reduce engagement. | Share user-generated content, collaborate with local organizations, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your practice. |
Make your psychology practice more profitable
We have studied the strategies of the best psychology practices in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your psychology practice
We understand that as a psychology practice owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small practices like yours.
The day-to-day demands of running a psychology practice are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for psychology practice owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your practice. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small psychology practices on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your practice's visibility online.
With our marketing pack, you can invest in your practice's growth without feeling overwhelmed or uncertain.
Your psychology practice could make more money!
Most psychology practice owners don't know how to grow their business. Let us teach you the right strategies.
