![Management Project Software: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_9963e9c0-e4c8-4686-be31-ff861a8235d5.png?v=1715865589&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful tools that the best management project software companies use strategically to attract clients and showcase their expertise.
We know you're busy developing and managing your software, and the thought of handling social media might feel like another task on your already full plate.
But here's the deal: you don't need to be a marketing guru or invest a lot of time to make it work. Just a few minutes a day can bring a couple of new clients to your platform.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for management project software companies.
Get the content idea list made for project software developers
A lot of project software manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a management project software
We have analyzed numerous management project software platforms to create our strategy pack for project management software - here is what consistently drives success.
| Content Type | Why It Works to Enhance Your Project Management Software |
|---|---|
| Detailed Feature Tutorials | Step-by-step guides and video tutorials help users understand and utilize all features, increasing user satisfaction and retention. |
| Case Studies | Showcasing real-world applications and success stories builds credibility and demonstrates the software's value. |
| User Testimonials | Positive feedback from current users provides social proof and encourages potential customers to try the software. |
| Product Updates | Regularly announcing new features and improvements keeps users informed and engaged, showing that the software is continuously evolving. |
| User-Generated Content | Sharing content created by users (e.g., tips, workflows) fosters a community and adds authenticity to your brand. |
| Webinars and Live Demos | Interactive sessions where users can see the software in action and ask questions in real-time can drive engagement and conversions. |
| Industry Insights | Providing valuable content related to project management trends and best practices positions your brand as an industry leader. |
| Integration Guides | Detailed instructions on how to integrate your software with other tools can enhance its utility and appeal to a broader audience. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage users and create a sense of community, encouraging them to explore more features. |
| Customer Success Stories | Highlighting how customers have successfully used the software to achieve their goals can inspire others to do the same. |
| Behind-the-Scenes Team Stories | Featuring stories about the development team creates a personal connection and humanizes the brand. |
| Productivity Tips | Sharing tips and tricks for better project management can engage users who are looking to improve their workflows. |
| Sustainability Initiatives | Highlighting sustainable practices within your company appeals to environmentally conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new users, many of whom may convert into loyal customers. |
Some project software make 5x more profit than you!
We have studied the strategies of the best project software in the world. Replicate them now!
How can project software developers make great content on social media?
What to Prioritize
You probably know it already, but having a clear and intuitive interface for your management project software is essential.
Users interact with the software visually first. Ensure the layout is clean, the features are easily accessible, and the overall design is user-friendly.
Also, update your software regularly to keep your users engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free update schedule planner for you.
Of course, respond to user feedback and support requests quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” software provider.
Show the real side of your development team. Behind-the-scenes updates, team stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your potential users excited, highlight any new features, updates, or integrations. Make sure your users know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your updates don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every software trend. Focus on what fits your software’s “image” and what your users need.
If you have a low budget for marketing your software, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for software developers.
How to Do It Fast and Efficient
First, spend a few hours once a week planning updates, recording tutorial videos, and drafting announcements. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A tutorial video on YouTube can be a post on LinkedIn or a tweet on Twitter.
Encourage users to share their own experiences and tag your software. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for project software on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for management project software, complete with practical tips to keep costs down and maximize your social media presence.
Consider incorporating some of these ideas into your software's marketing strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Screen Capture Tutorials | Use free screen recording tools like OBS Studio or Screencast-O-Matic to create step-by-step guides. Enhance them with simple editing software. |
| User Testimonials | Encourage satisfied users to record a quick video testimonial on their phone. Offer a free month of service as a thank-you. |
| User-Generated Content | Motivate users to share their success stories by offering a monthly raffle for those who tag your software on LinkedIn. |
| DIY Feature Demos | Film short, simple demos of your software's key features using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for new features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite features or suggestions for new ones. |
| Webinar Promotions | Collaborate with industry experts to offer free webinars. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in industry events or partnerships with other tech organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite features. Take a quick photo and share a short story about their experience with your software. |
| Office Setup Photos | Create attractive workspace settings using inexpensive items like desk organizers, plants, and props from dollar stores. |
| Productivity Tips | Share productivity hacks and best practices for project management. Create simple infographics with free tools like Canva. |
| Development Process Clips | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free subscription. Use prizes that are cost-effective like a free feature upgrade. |
| Seasonal Feature Posts | Highlight seasonal updates and features using natural light and your smartphone camera. Share the story behind the update to add interest. |
Copy the tactics of the best project software in the world!
There are project software that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for project software
Investing in high-quality content for your management project software can be a game-changer because many competitors might overlook this aspect, giving you a unique opportunity to stand out, capture attention, and build a loyal user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Interactive Tutorials | Creating detailed, interactive tutorials that guide users through the software's features can enhance user experience and reduce the learning curve, making your software more accessible. |
| Webinars and Live Demos | Hosting live webinars and demos where users can see the software in action and ask questions in real-time can build trust and demonstrate the software's capabilities effectively. |
| Case Studies | Publishing in-depth case studies showcasing how different businesses have successfully implemented your software can provide social proof and attract potential clients. |
| Feature Highlight Videos | Creating short videos that highlight specific features and their benefits can keep users engaged and informed about the software's capabilities. |
| Customer Success Stories | Sharing stories of how your software has helped other businesses achieve their goals can create an emotional connection and inspire confidence in potential users. |
| Interactive Product Roadmap | Offering an interactive product roadmap where users can see upcoming features and provide feedback can foster a sense of community and involvement. |
| Expert Blog Posts | Publishing blog posts written by industry experts on topics related to project management can position your software as a thought leader in the field. |
| Gamified Onboarding | Implementing a gamified onboarding process can make learning the software fun and engaging, increasing user retention and satisfaction. |
| Interactive User Forums | Creating a space where users can interact, share tips, and ask questions can build a supportive community around your software. |
| Regular Software Updates | Keeping users informed about regular software updates and new features through engaging content can maintain interest and demonstrate ongoing value. |
| Collaborative Webinars with Industry Leaders | Partnering with industry leaders to host collaborative webinars can introduce your software to new audiences and add credibility. |
| Interactive Feature Requests | Allowing users to submit and vote on feature requests can make them feel valued and involved in the software's development process. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content about your development process, team, and company culture can humanize your brand and build trust. |
| Monthly Newsletters | Sending out monthly newsletters with tips, updates, and success stories can keep users engaged and informed about the software's evolution. |
| Interactive User Challenges | Organizing user challenges, such as project management contests, can create a sense of community and encourage users to explore the software's features. |
Content that never works well for project software on social media
Don't waste your time and resources on these strategies. We've seen many project managers make these mistakes, and they won't help you stand out from the competition or improve your project's success rate.
| Strategy | Why It Never Works for Project Management | Do This Instead |
|---|---|---|
| Generic Templates | They lack customization and can make your project management appear unoriginal or inflexible. | Use tailored templates that fit the specific needs of your project to create a more effective and personalized management approach. |
| Overly Promotional Updates | Constantly pushing updates can feel spammy and turn off team members and stakeholders. | Mix in engaging content like progress stories, team achievements, and interactive updates to keep everyone interested and motivated. |
| Unrelated Tasks | Assigning tasks that have nothing to do with the project confuses team members and dilutes focus. | Keep your tasks focused on project goals, milestones, and related activities to maintain relevance and productivity. |
| Low-Quality Reports | Poorly formatted or unclear reports can reflect badly on your project's quality and professionalism. | Invest in good reporting tools or hire a professional to produce high-quality reports that showcase your project's progress positively. |
| Political or Controversial Discussions | These can alienate team members and stakeholders, leading to negative backlash. | Stick to neutral, positive discussions that focus on project goals, team collaboration, and your project's unique offerings. |
| Too Many Notifications | Overusing notifications can look desperate and reduce engagement by overwhelming team members. | Use a few relevant, targeted notifications to increase visibility without overwhelming your team. |
| Automated Responses | They can come off as impersonal and frustrate team members looking for genuine interaction. | Respond personally to comments and messages to show that you care about your team and value their feedback. |
| Overly Staged Presentations | Presentations that look too perfect can seem inauthentic and less relatable. | Use natural settings and casual formats to make your presentations feel more genuine and engaging. |
| Constant Self-Promotion | Only talking about your project can bore team members and reduce engagement. | Share user-generated content, collaborate with other teams, and highlight community involvement to diversify your content. |
| Negative or Defensive Feedback | Responding poorly to criticism can damage your reputation and discourage team collaboration. | Address negative feedback calmly and constructively, showing that you are willing to improve and value team input. |
| Ignoring Industry Trends | Being out of touch with current trends can make your project seem outdated and unappealing. | Stay updated with industry trends and incorporate them creatively into your project strategy to keep your team engaged and excited. |
| Excessive Meetings | Holding too many meetings can overwhelm your team and lead to disengagement. | Maintain a consistent but moderate meeting schedule, ensuring each meeting adds value and keeps your team looking forward to your updates. |
| Complex or Confusing Processes | Processes that are hard to understand can frustrate team members and deter participation. | Offer simple, clear, and straightforward processes that are easy for team members to grasp and engage with. |
| Ignoring Team Feedback | Not engaging with your team can make them feel undervalued and reduce their loyalty. | Regularly respond to feedback to build a strong, interactive community around your project. |
Make your management project software more profitable
We have studied the strategies of the best project software in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your management project software
We understand that as a business owner, you might feel hesitant about diving into social media marketing for your management project software.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for management project software owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses in the software industry on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your software's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your management project software could make more money!
Most project software developers don't know how to grow their business. Let us teach you the right strategies.
