Productivity Software Marketing Budget Estimator

If you develop productivity software, strategic marketing is essential. However, determining the right budget can be challenging—you might worry about overspending or missing opportunities. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive an estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for productivity software developers

1. What is your primary market’s competitive landscape?

Niche market with low competition Mass market with high competition

Highly competitive markets may require more aggressive and sophisticated marketing strategies.

2. Do you have a dedicated online platform for subscription billing and customer support?

No Yes

Running a dedicated online platform typically requires ongoing maintenance, SEO, and paid acquisition strategies.

3. What type of content do you plan to prioritize?

High-quality demo videos Customer case studies Behind-the-scenes development insights Feature walkthroughs Promotional offers

More complex or polished content (like high-quality videos or case studies) typically requires higher production costs.

4. On how many social networks do you plan to maintain a presence?

2

Popular platforms for software companies include LinkedIn, Twitter, and Facebook. More networks require more management and resources.

5. Are you planning to hire a dedicated digital marketing manager?

Yes No

Managing digital campaigns can be time-consuming. A dedicated manager ensures a consistent and strategic online presence.

6. What is your software’s market positioning?

Premium / Enterprise Mid-range / Standard Budget-friendly Innovative / Niche

Premium products often require a polished branding strategy, whereas budget or innovative offerings can adjust spending accordingly.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on LinkedIn Ads, Google Ads, and other online platforms.

8. Do you target B2B customers (e.g., corporations or enterprises)?

No Yes

B2B marketing often requires additional outreach efforts, such as industry events or specialized digital campaigns.

9. How frequently do you run promotional campaigns (e.g., free trials, discounts)?

Occasionally Regularly

Frequent promotions may require additional budget to drive awareness and engagement.

10. Do you plan to collaborate with industry influencers or tech thought leaders?

No Yes

Collaborations with influencers can boost brand visibility but will require additional investment.

11. What is your approximate monthly revenue? ($) Many software companies allocate 5%–10% of revenue for marketing. We'll use 8% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing resources for productivity software companies?

No Yes

Our resources help you allocate your budget precisely, save money, and invest in the most effective strategies for your software business.

Calculate My Budget