![Productivity App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_0200bd38-cf25-4f4c-aa8e-8f40028bc5f0.png?v=1715865583&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best productivity apps in the world use strategically to attract and engage users.
We know you're busy developing and improving your productivity app, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new users to your platform.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for productivity app developers.
Get the content idea list made for productivity app developers
A lot of productivity apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a productivity app
We have analyzed numerous productivity apps to create our strategy pack for productivity apps - here is what consistently drives user engagement and retention.
| Content Type | Why It Works to Boost Engagement and Retention |
|---|---|
| Feature Highlights | Showcasing key features with detailed explanations helps users understand the app's capabilities, encouraging them to explore and use it more. |
| Productivity Tips | Sharing actionable productivity tips and hacks can help users get the most out of the app, making it an indispensable tool in their daily routine. |
| User Testimonials | Positive reviews and success stories from real users provide social proof and motivate others to try the app. |
| Exclusive Offers | Announcing limited-time offers, discounts, and premium features can attract new users and encourage existing ones to upgrade. |
| User-Generated Content | Sharing content created by users (screenshots, reviews) fosters a sense of community and adds authenticity. |
| Collaborations with Influencers | Partnering with productivity influencers can introduce the app to a broader audience and build credibility. |
| Webinar Announcements | Promoting upcoming webinars or live Q&A sessions can attract users interested in learning more about productivity and the app's features. |
| Seasonal and Holiday Themes | Highlighting seasonal productivity challenges or holiday-themed features can engage users looking for timely and relevant content. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage users and create a sense of community, encouraging them to interact with the app more frequently. |
| How-To Guides | Sharing detailed guides on how to use specific features can help users maximize the app's potential and improve their productivity. |
| Daily Productivity Challenges | Regularly updating users with daily challenges keeps the app top-of-mind and encourages consistent use. |
| Behind-the-Scenes Team Stories | Featuring stories about the development team creates a personal connection and humanizes the brand. |
| Productivity Techniques | Sharing techniques and methodologies from productivity experts can engage users who are looking to improve their efficiency. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly features appeals to environmentally conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new users, many of whom may convert into loyal users. |
Some productivity apps make 5x more profit than you!
We have studied the strategies of the best productivity apps in the world. Replicate them now!
How can productivity app developers make great content on social media?
What to Prioritize
You probably know it already, but organizing your tasks and projects effectively is essential.
People work best when they have a clear plan. Make sure your tasks are well-defined, deadlines are set, and priorities are clear.
Also, update your task list regularly to keep yourself on track. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free productivity planner for you.
Of course, respond to notifications and reminders promptly. Staying on top of your tasks makes you feel accomplished and keeps you motivated. Don’t just let them pile up.
Show the real side of your work process. Documenting your progress, sharing milestones, and celebrating small wins can create a personal connection with your goals.
If you want to keep your productivity high, highlight any special projects, deadlines, or seasonal tasks. Make sure you know what’s new and important.
Finally, share your achievements and completed tasks. Positive reinforcement is powerful and can help you stay motivated.
What Doesn’t Matter as Much
Overly detailed plans do not really matter. Your task list doesn’t need to be perfect. Flexibility can be more effective than a rigid schedule.
Also, don’t feel pressured to use every productivity hack out there. Focus on what fits your workflow and what helps you the most.
If you have a low budget for productivity tools, don’t immediately go for paid apps. Free tools can still be effective with good planning and discipline. You will find tons of tactics and strategies in our strategy pack for productivity enthusiasts.
How to Do It Fast and Efficient
First, spend a few hours once a week organizing your tasks, setting deadlines, and planning your week. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Todoist or Any.do can schedule tasks in advance, saving you time.
Repurpose and use the same task lists across different projects. A task in one project can often be relevant to another.
Encourage team members to share their own progress and tag your project. This is what we call “Team-Generated Content”. Reposting these updates can save you time and build a sense of community.
Use apps like Trello for quick and easy project management, or Evernote for note-taking. These tools can make your workflow look professional with minimal effort.
Low-budget content ideas for productivity apps on social media
Our team has curated a list of highly specific, low-cost content ideas tailored for productivity apps, complete with practical tips to keep expenses minimal and maximize social media engagement.
You might want to incorporate some of these ideas in the marketing plan of your productivity app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| App Feature Highlights | Use screen recording tools like Loom or TechSmith Capture to create short videos showcasing key features. Edit with free software like OpenShot. |
| User Testimonials | Encourage satisfied users to record a quick video testimonial on their phone. Offer a free premium feature or extended trial as a thank-you. |
| User-Generated Content | Motivate users to share their productivity setups or success stories by offering a monthly raffle for those who tag your app on Instagram. |
| How-To Tutorials | Create short, simple tutorials on how to use different features of your app using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Update Posts | Design simple, eye-catching graphics for new feature announcements using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite features or suggestions for new ones. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite app features. Take a quick photo and share a short story about their experience with your app. |
| Productivity Tips | Share practical productivity tips and tricks. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free premium subscription. Use prizes that are cost-effective like extended trial periods. |
| Seasonal Productivity Tips | Highlight seasonal productivity tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best productivity apps in the world!
There are productivity apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for productivity apps
Investing in high-quality content for your productivity app might be worth it because many other apps won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal user base.
| Content Type | Why It Could Boost User Engagement |
|---|---|
| Live Productivity Webinars | Hosting live or recorded webinars where productivity experts share tips and strategies can create a sense of community and attract a global audience. |
| Interactive App Walkthroughs | Offering virtual 360° tours of your app's features can provide a unique behind-the-scenes experience and entice people to explore all functionalities. |
| Exclusive Feature Previews | Creating buzz with sneak peeks of upcoming features available for a limited time can generate excitement and urgency, attracting new and repeat users. |
| Expert Q&A Sessions | Offering exclusive Q&A sessions with productivity experts can create a memorable experience and word-of-mouth. |
| AR Task Management | Implementing augmented reality (AR) technology in your task management features can enhance the user experience and attract tech-savvy users. |
| Themed Productivity Challenges | Hosting themed productivity challenges, such as a "30-Day Focus Challenge," can provide a unique and immersive experience, attracting groups and special occasions. |
| Productivity Contests | Organizing productivity contests (e.g., completing a set number of tasks in a day) can create viral moments, attracting competitive users and spectators. |
| Collaborative Projects | Partnering with other productivity apps or experts to host collaborative projects can introduce your app to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about the origins of your app, the developers behind it, or user success stories can create an emotional connection with users. |
| Interactive Feature Requests | Allowing users to vote on new features via social media polls can make them feel involved and eager to try the updates they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as digital minimalism practices, can attract environmentally conscious users and media attention. |
| Mobile Productivity Workshops | Operating mobile workshops in different locations or at local events can expand your reach and attract new users who may download your app later. |
| Subscription-Based Content | Offering a subscription service where users receive monthly productivity tips and exclusive content can create a loyal user base. |
| Immersive Productivity Bootcamps | Hosting bootcamps where users can learn advanced productivity techniques from experts can attract productivity enthusiasts and create a sense of exclusivity. |
| Flash Productivity Sessions | Organizing flash productivity sessions in unexpected locations can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for productivity apps on social media
Don't waste your time and resources on these strategies. We've seen many productivity app developers make these mistakes, and they won't help you stand out from the competition or attract new users to your app.
| Content Type | Why It Never Works for Productivity Apps | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real screenshots of your app, team photos, and user testimonials to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like productivity tips, user success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with productivity or your app confuses followers and dilutes your brand. | Keep your content focused on productivity, app features, updates, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on productivity, community, and your app's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with productivity influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your productivity app more profitable
We have studied the strategies of the best productivity apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your productivity app
We understand that as a productivity app developer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of developing and maintaining a productivity app are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for productivity app developers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your app. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small app developers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your app's visibility online.
With our marketing pack, you can invest in your app's growth without feeling overwhelmed or uncertain.
Your productivity app could make more money!
Most productivity app developers don't know how to grow their business. Let us teach you the right strategies.
