![Printing Service: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_a2e64135-2932-4129-aec0-f7e87fc83e5d.png?v=1715865693&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best printing services in the world use strategically to attract clients.
We know you're busy running your printing business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your print shop.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for printing service owners.
Get the content idea list made for printing service providers
A lot of printing services manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a printing service
We have analyzed numerous printing service social media accounts to create our strategy pack for printing services - here is what consistently drives new business.
| Content Type | Why It Works to Attract New Clients to Your Printing Service |
|---|---|
| High-Quality Print Samples | Visually appealing images of printed materials can showcase the quality of your work, enticing potential clients to choose your services. |
| Behind-the-Scenes Videos | Showcasing the printing process, equipment, and team builds trust and creates a connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to use your printing services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bulk order deals can attract new clients looking for cost-effective printing solutions. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your printing service to a broader, local audience. |
| Event Announcements | Promoting upcoming events, trade shows, or workshops can attract new clients interested in your services. |
| Seasonal and Holiday Posts | Highlighting seasonal promotions or holiday-themed prints can attract clients looking for special printing options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to use your services. |
| Design Tips | Sharing design tips and tricks can intrigue graphic designers and businesses, motivating them to use your printing services for their projects. |
| Daily Specials Updates | Regularly updating followers with daily specials keeps your printing service top-of-mind and encourages spontaneous orders. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Printing Tips | Sharing tips and tricks for getting the best print results can engage followers who are interested in high-quality printing. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some printing services make 5x more profit than you!
We have studied the strategies of the best printing services in the world. Replicate them now!
How can printing service providers make great content on social media?
What to Prioritise
You probably know it already, but high-quality prints and designs are essential for your business.
People judge with their eyes first. Make sure the colors are vibrant, the text is clear, and the overall design is professional and inviting.
Also, maintain a consistent schedule for your print jobs. It doesn’t have to be daily, but find a workflow that works for you and stick to it. We have prepared a free project management planner for you.
Of course, respond to client inquiries and feedback quickly. People appreciate prompt communication and it makes them feel valued. Don’t just be another “generic” service.
Show the real side of your printing service. Behind-the-scenes photos, staff stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, new services, or seasonal promotions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for printing service providers
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every marketing trend. Focus on what fits your printing service’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your printing service, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for printing service owners.
How to Do It Fast and Efficient
First, spend a few hours once a week planning your print jobs, designing templates, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A design on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos of your printed materials and tag your service. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for printing services on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for printing services, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your printing service.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Print Photos | Use natural light by positioning prints near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a discount on their next order as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their printed materials by offering a monthly raffle for those who tag your printing service on Instagram. |
| DIY Print Tutorials | Film short, simple tutorials on how to use your printing services effectively using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your printing process or introduce the team during slow hours. |
| Special Offer Posts | Design simple, eye-catching graphics for special offers using free tools like Canva. Include a brief description and a high-quality photo of your prints. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the print shop. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite print designs or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite print projects. Take a quick photo and share a short story about their experience with your printing service. |
| Print Setup Photos | Create attractive setups using inexpensive items like tablecloths, props, and backdrops from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled paper or eco-friendly inks. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the printing prep work, such as setting up the printer or cutting paper. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free print job. Use prizes that are cost-effective like a free set of business cards. |
| Seasonal Print Posts | Highlight seasonal print designs using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best printing services in the world!
There are printing services that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for printing services
Investing in high-quality content for your printing service might be worth it because many other businesses won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Printing Demonstrations | Hosting live or recorded printing demonstrations where your team showcases different printing techniques can create a sense of community and attract a global audience interested in the craft. |
| Interactive 360° Shop Tours | Offering virtual 360° tours of your printing facility, including the design and production areas, can provide a unique behind-the-scenes experience and entice people to use your services. |
| Limited Edition Prints | Creating buzz with limited edition or seasonal prints available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Custom Design Consultations | Offering exclusive design consultations where customers can work directly with your designers can create a memorable experience and word-of-mouth referrals. |
| AR Print Previews | Implementing augmented reality (AR) technology in your services where customers can see a 3D representation of their prints can enhance the customer experience and attract tech-savvy clients. |
| Themed Printing Workshops | Hosting themed printing workshops, such as holiday card making or wedding invitation design, can provide a unique and immersive experience, attracting groups and special occasions. |
| Print Challenge Contests | Organizing print challenge contests (e.g., designing a poster in under an hour) can create viral moments, attracting competitive designers and spectators. |
| Collaborative Pop-Up Events | Partnering with other local artists or businesses to host pop-up events can introduce your printing service to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your printing techniques, the materials you use, or the personal journey of your team can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on design elements for a custom print via social media polls can make them feel involved and eager to see the final product they helped create. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using recycled paper or sustainable inks, can attract environmentally conscious consumers and media attention. |
| Mobile Print Services | Operating a mobile print service in different locations or at local events can expand your reach and attract new customers who may use your main services later. |
| Print Subscription Service | Offering a subscription service where customers receive monthly prints or design kits can create a loyal customer base. |
| Immersive Design Workshops | Hosting workshops where customers can learn advanced design and printing techniques from your team can attract design enthusiasts and create a sense of exclusivity. |
| Flash Mob Print Events | Organizing flash mob print events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for printing services on social media
Don't waste your time and resources on these ideas. We've seen many printing service providers make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Printing Services | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your printing service appear unoriginal or untrustworthy. | Use real photos of your printed materials, staff, and workspace to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with printing or your services confuses followers and dilutes your brand. | Keep your content focused on your printing services, projects, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your printing service's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your services positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your services, community, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your printing service seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your printing service. |
Make your printing service more profitable
We have studied the strategies of the best printing services in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your printing service
We understand that as a printing service owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a printing service are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for printing service owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your printing service. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small printing services on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your printing service's visibility online.
With our marketing pack, you can invest in your printing service's growth without feeling overwhelmed or uncertain.
Your printing service could make more money!
Most printing service providers don't know how to grow their business. Let us teach you the right strategies.
