![Pool Spa Contractor: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-6_e4276d37-8b98-472d-affb-ca6b7838dc68.png?v=1715865715&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best pool and spa contractors use strategically to attract clients.
We know you're busy managing your projects and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for pool and spa contractors.
Get the content idea list made for spa contractors
A lot of spa contractors manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a pool and spa contractor
We have analyzed numerous pool and spa contractors' social media accounts to create our strategy pack for pool and spa contractors - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients for Your Pool and Spa Business |
|---|---|
| High-Quality Project Photos | Visually stunning images of completed pools and spas can captivate potential clients, inspiring them to envision similar projects for their own homes. |
| Behind-the-Scenes Videos | Showcasing the construction process, team members, and craftsmanship builds trust and creates a connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your services. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and seasonal promotions can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as open houses or community pool parties, can attract new visitors interested in your services. |
| Seasonal and Holiday Posts | Highlighting seasonal maintenance tips or holiday-themed pool designs can attract clients looking for timely advice and inspiration. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Maintenance Tips | Sharing tips on pool and spa maintenance can engage homeowners and position you as an expert in the field. |
| Project Updates | Regularly updating followers with progress on ongoing projects keeps your business top-of-mind and showcases your work. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Design Inspiration | Sharing design ideas and trends can engage followers who are planning their own pool or spa projects. |
| Sustainability Initiatives | Highlighting eco-friendly practices or energy-efficient solutions appeals to environmentally conscious consumers. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some spa contractors make 5x more profit than you!
We have studied the strategies of the best spa contractors in the world. Replicate them now!
How can spa contractors make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your pool and spa projects are essential.
People visualize their dream spaces first. Make sure the lighting is good, the water looks pristine, and the design is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your business. Behind-the-scenes photos, staff stories, and customer testimonials can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new projects, or seasonal maintenance tips. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your business “image” and what your audience likes.
If you have a low budget to conduct marketing for your pool and spa business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for pool and spa contractors.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for spa contractors on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for pool and spa contractors, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your pool and spa business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Project Photos | Capture stunning pool and spa projects using natural light. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share photos of their pools or spas by offering a monthly raffle for those who tag your business on Instagram. |
| DIY Maintenance Tips | Film short, simple maintenance tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during project setups. |
| Project Highlight Posts | Design simple, eye-catching graphics for completed projects using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting at a project site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their dream pool features or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite pool or spa features. Take a quick photo and share a short story about their experience with your services. |
| Project Setup Photos | Create attractive settings using inexpensive items like outdoor furniture, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as water conservation or using energy-efficient equipment. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the project prep work, such as laying tiles or installing features. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free maintenance session. Use prizes that are cost-effective like a free consultation. |
| Seasonal Project Posts | Highlight seasonal pool and spa features using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best spa contractors in the world!
There are spa contractors that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for spa contractors
Investing in high-quality social media content for your pool and spa contracting business can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Time-Lapse Pool Installations | Sharing time-lapse videos of pool installations from start to finish can showcase your expertise and attract potential clients by demonstrating the quality and efficiency of your work. |
| Virtual 3D Pool Designs | Offering virtual 3D tours of custom pool designs can provide a unique and immersive experience, helping clients visualize their dream pool and increasing their likelihood of choosing your services. |
| Seasonal Pool Maintenance Tips | Creating content around seasonal pool maintenance tips can position you as an expert in the field, building trust and encouraging clients to seek your services for their maintenance needs. |
| Client Testimonials and Case Studies | Sharing detailed client testimonials and case studies can build credibility and showcase the successful projects you've completed, attracting new clients through word-of-mouth and social proof. |
| Interactive Design Polls | Engaging your audience with polls to choose design elements for a project can make them feel involved and excited about your work, increasing engagement and interest in your services. |
| Eco-Friendly Pool Solutions | Promoting eco-friendly pool solutions, such as energy-efficient pumps or sustainable materials, can attract environmentally conscious clients and set you apart from competitors. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content of your team at work can humanize your brand and create a connection with potential clients, making them more likely to choose your services. |
| Live Q&A Sessions | Hosting live Q&A sessions where you answer common pool and spa questions can position you as an industry expert and build trust with your audience. |
| Collaborative Projects with Influencers | Partnering with local influencers to showcase your pool and spa projects can introduce your services to a broader audience and create buzz in the community. |
| DIY Pool Care Tutorials | Creating DIY pool care tutorials can provide value to your audience and establish your brand as a helpful resource, encouraging them to turn to you for more complex projects. |
| Exclusive Offers and Promotions | Sharing exclusive offers and promotions on social media can create a sense of urgency and attract new clients looking for a great deal on pool and spa services. |
| Seasonal Pool Opening and Closing Services | Promoting your seasonal pool opening and closing services can attract clients who need professional help to prepare their pools for the changing seasons. |
| Custom Spa Design Features | Showcasing unique and custom spa design features can inspire potential clients and highlight your ability to create personalized and luxurious spa experiences. |
| Community Involvement Projects | Sharing your involvement in community projects, such as building pools for local schools or community centers, can enhance your brand image and attract clients who value community engagement. |
| Virtual Consultations | Offering virtual consultations can make it easy for potential clients to discuss their pool and spa needs with you, increasing the likelihood of securing new projects. |
Content that never works well for spa contractors on social media
Don't waste your time and resources on these strategies. We've seen many pool and spa contractors make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Pool and Spa Contractors | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your business appear unoriginal or untrustworthy. | Use real photos of your completed projects, team, and satisfied clients to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with pools, spas, or your services confuses followers and dilutes your brand. | Keep your content focused on your projects, services, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your projects, community, and your business's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your business can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your business. |
Make your pool and spa contracting service more profitable
We have studied the strategies of the best spa contractors in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your pool and spa contracting service
We understand that as a pool and spa contractor, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a pool and spa business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for pool and spa contractors like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your pool and spa business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small pool and spa contractors on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our marketing pack, you can invest in your pool and spa business's growth without feeling overwhelmed or uncertain.
Your pool and spa contracting service could make more money!
Most spa contractors don't know how to grow their business. Let us teach you the right strategies.
