![Podcast Producer: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_49f01d9e-7469-4f32-aeba-cc3d36a8467a.png?v=1715865578&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best podcast producers in the world use strategically to attract listeners.
We know you're busy creating and editing your podcast episodes, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new listeners to your show.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for podcast producers.
Get the content idea list made for podcast producers
A lot of podcast producers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a podcast producer
We have analyzed numerous podcast producers' social media accounts while developing our strategy pack for podcast producers - here is what consistently drives engagement and growth.
| Content Type | Why It Works to Grow Your Podcast Audience |
|---|---|
| Episode Highlights | Sharing key moments or quotes from episodes can intrigue potential listeners and encourage them to tune in. |
| Behind-the-Scenes Clips | Showcasing the recording process, equipment, and team members builds trust and creates a connection with the audience. |
| Listener Testimonials | Positive reviews and testimonials from real listeners provide social proof and encourage others to check out the podcast. |
| Exclusive Content | Offering sneak peeks, bonus episodes, or exclusive interviews can attract new listeners looking for unique content. |
| User-Generated Content | Sharing content created by listeners (reviews, fan art) engages the community and adds authenticity. |
| Guest Collaborations | Partnering with well-known guests or other podcasters can introduce your podcast to a broader audience. |
| Live Q&A Sessions | Hosting live Q&A sessions with hosts or guests can attract new listeners interested in interactive experiences. |
| Seasonal and Thematic Episodes | Highlighting episodes that align with current events or holidays can attract listeners looking for timely content. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to listen. |
| Episode Teasers | Sharing short teasers or trailers for upcoming episodes can build anticipation and drive listens upon release. |
| Regular Updates | Consistently updating followers with new episode releases keeps your podcast top-of-mind and encourages regular listening. |
| Host Stories | Featuring stories about the hosts creates a personal connection and humanizes the podcast. |
| Podcasting Tips | Sharing tips and tricks about podcasting can engage followers who are aspiring podcasters or enthusiasts. |
| Sustainability Initiatives | Highlighting sustainable practices or socially responsible topics appeals to environmentally conscious listeners. |
| Listener Spotlights | Featuring regular listeners creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into regular listeners. |
Some podcast producers make 5x more profit than you!
We have studied the strategies of the best podcast producers in the world. Replicate them now!
How can podcast producers make great content on social media?
What to Prioritize
You probably know it already, but high-quality audio and engaging content are essential for your podcast.
Listeners tune in with their ears first. Make sure your sound quality is top-notch, your topics are fresh, and your presentation is inviting.
Also, release episodes regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to listener comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” podcast.
Show the real side of your production. Behind-the-scenes clips, host stories, and listener shoutouts can create a personal connection with your audience.
If you want to keep your listeners excited, highlight any special episodes, guest appearances, or seasonal themes. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new listeners.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your episodes don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every podcasting trend. Focus on what fits your podcast’s “image” and what your audience likes.
If you have a low budget to market your podcast, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for podcast producers.
How to Do It Fast and Efficient
First, spend a few hours once a week recording episodes, editing audio, and drafting show notes. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buzzsprout or Libsyn can schedule episodes in advance, saving you time.
Repurpose and use the same content across different platforms. A podcast episode can be a blog post, a tweet, or a video snippet.
Encourage listeners to share their own experiences and tag your podcast. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Audacity for quick and easy audio editing, or Adobe Audition for more advanced editing. These tools can make your content sound professional with minimal effort.
Low-budget content ideas for podcast producers on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for podcast producers, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your podcast.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Recording Sessions | Use a quiet room with soft furnishings to minimize echo. Enhance audio quality with free apps like Audacity or GarageBand. |
| Listener Testimonials | Invite satisfied listeners to leave a quick audio testimonial on their phone. Offer a shout-out or a small gift as a thank-you. |
| User-Generated Content | Encourage listeners to share their favorite podcast moments by offering a monthly raffle for those who tag your podcast on Instagram. |
| DIY Episode Teasers | Record short, engaging teasers for upcoming episodes using a smartphone and a basic microphone. Use free editing software like Audacity or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your recording process or introduce the team during downtime. |
| Episode Highlights | Create simple, eye-catching graphics for episode highlights using free tools like Canva. Include a brief description and a compelling quote. |
| Host Spotlights | Feature hosts with a casual photo and fun facts about them. Use your smartphone and a natural setting in your recording space. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite episodes or suggestions for future topics. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon for your podcast merchandise. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Listener Spotlights | Highlight loyal listeners with their favorite episodes. Take a quick photo and share a short story about their experience with your podcast. |
| Homemade Recording Setups | Create attractive recording setups using inexpensive items like foam panels, pop filters, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using digital notes or recycling old equipment. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the prep work, such as setting up equipment or scripting episodes. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win podcast merchandise. Use prizes that are cost-effective like a free episode download. |
| Seasonal Episode Posts | Highlight seasonal topics and episodes using natural light and your smartphone camera. Share the story behind the episode to add interest. |
Copy the tactics of the best podcast producers in the world!
There are podcast producers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for podcast producers
Investing in high-quality social media content for your podcast production company can be a game-changer. Many other producers might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a dedicated listener base.
| Content Type | Why It Could Bring a LOT of Listeners |
|---|---|
| Behind-the-Scenes Footage | Sharing behind-the-scenes videos of your podcast production process can create a sense of community and give listeners a deeper connection to your content. |
| Interactive Live Q&A Sessions | Hosting live Q&A sessions with your podcast hosts or special guests can engage your audience in real-time and attract a global following. |
| Exclusive Bonus Episodes | Releasing limited edition or seasonal bonus episodes can generate excitement and urgency, attracting new and repeat listeners. |
| Guest Host Takeovers | Inviting guest hosts to take over an episode can provide fresh perspectives and attract their followers to your podcast. |
| AR Podcast Previews | Implementing augmented reality (AR) technology to create immersive previews of your episodes can enhance the listening experience and attract tech-savvy audiences. |
| Themed Podcast Series | Creating themed podcast series, such as a deep dive into a specific topic or a holiday special, can provide a unique and immersive experience, attracting niche audiences. |
| Listener Challenge Contests | Organizing listener challenge contests (e.g., trivia based on your episodes) can create viral moments, attracting competitive listeners and their friends. |
| Collaborative Podcast Episodes | Partnering with other podcasters or influencers to create collaborative episodes can introduce your podcast to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the creation of your episodes, the journey of your hosts, or the impact of your content can create an emotional connection with listeners. |
| Interactive Episode Polls | Allowing listeners to vote on episode topics or guest appearances via social media polls can make them feel involved and eager to tune in to the results. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable production practices, can attract environmentally conscious listeners and media attention. |
| Podcast Pop-Up Events | Hosting live podcast recordings in different locations or at local events can expand your reach and attract new listeners who may subscribe to your podcast later. |
| Subscription-Based Content | Offering a subscription service where listeners receive exclusive content, early access to episodes, or behind-the-scenes material can create a loyal listener base. |
| Immersive Podcast Workshops | Hosting workshops where aspiring podcasters can learn advanced production techniques from your team can attract podcast enthusiasts and create a sense of exclusivity. |
| Flash Mob Podcast Recordings | Organizing flash mob podcast recordings in unexpected locations can create viral content and attract adventurous listeners looking for unique experiences. |
Content that never works well for podcast producers on social media
Don't waste your time and resources on these strategies. We've seen many podcast producers make these mistakes, and they won't help you stand out from the crowd or attract new listeners to your podcast.
| Content Type | Why It Never Works for Podcasts | Do This Instead |
|---|---|---|
| Generic Stock Audio | It lacks authenticity and can make your podcast sound unoriginal or untrustworthy. | Use original audio clips, interviews, and sound effects to create a genuine connection with your audience. |
| Overly Promotional Episodes | Constantly pushing promotions can feel spammy and turn off listeners. | Mix in engaging content like behind-the-scenes stories, listener testimonials, and interactive segments to keep your audience interested. |
| Unrelated Content | Including content that has nothing to do with your podcast's theme confuses listeners and dilutes your brand. | Keep your content focused on your podcast's niche, topics, and related subjects to maintain relevance and interest. |
| Low-Quality Audio | Poorly recorded or edited audio can reflect badly on your podcast's quality and professionalism. | Invest in basic audio equipment or hire a sound engineer to produce high-quality audio that showcases your podcast positively. |
| Political or Controversial Topics | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your podcast's theme, community, and unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate listeners looking for genuine interaction. | Respond personally to comments and messages to show that you care about your listeners and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your podcast can bore followers and reduce engagement. | Share user-generated content, collaborate with other podcasters, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential listeners. | Address negative feedback calmly and constructively, showing that you are willing to improve and value listener input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your podcast seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate listeners and deter participation. | Offer simple, clear, and straightforward promotions that are easy for listeners to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your podcast. |
Make your podcast production service more profitable
We have studied the strategies of the best podcast producers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your podcast production service
We understand that as a podcast producer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small, creative ventures like yours.
The day-to-day demands of producing high-quality podcasts are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for podcast producers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your podcast. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small podcast producers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your podcast's visibility online.
With our marketing pack, you can invest in your podcast's growth without feeling overwhelmed or uncertain.
Your podcast production service could make more money!
Most podcast producers don't know how to grow their business. Let us teach you the right strategies.
