Plumber: 100+ content ideas for social media [template]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best plumbers in the industry use strategically to attract clients.

We know you're busy running your plumbing business and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your schedule.

To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for plumbers.

Get the content idea list made for plumbers

A lot of plumbers manage to post engaging content on social media. Here is a free tool to to get you started.

Content that always work well for a plumber

We have analyzed numerous plumbing businesses' social media accounts to create our strategy pack for plumbers - here is what consistently drives results.

Content Type	Why It Works to Get New Customers for Your Plumbing Business
Before-and-After Photos	Showing the transformation of plumbing projects can visually demonstrate your expertise and attract potential clients.
How-To Videos	Providing simple DIY plumbing tips builds trust and positions you as an expert, encouraging viewers to call you for more complex issues.
Customer Testimonials	Positive reviews and testimonials from satisfied clients provide social proof and encourage others to hire your services.
Special Offers and Discounts	Announcing limited-time offers and discounts can attract new customers looking for a good deal on plumbing services.
User-Generated Content	Sharing content created by your customers (photos, reviews) engages the community and adds authenticity to your brand.
Local Collaborations	Partnering with local businesses or influencers can introduce your plumbing services to a broader, local audience.
Emergency Service Announcements	Promoting your availability for emergency plumbing services can attract customers in urgent need of help.
Seasonal Maintenance Tips	Highlighting seasonal plumbing maintenance tips can attract customers looking to prepare their homes for different weather conditions.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services.
Tool and Equipment Showcases	Sharing information about the tools and equipment you use can intrigue DIY enthusiasts and demonstrate your professionalism.
Daily Service Updates	Regularly updating followers with daily service highlights keeps your business top-of-mind and encourages spontaneous service calls.
Behind-the-Scenes Staff Stories	Featuring stories about your team members creates a personal connection and humanizes your brand.
Plumbing Tips and Tricks	Sharing expert tips and tricks can engage followers who are interested in maintaining their plumbing systems.
Sustainability Initiatives	Highlighting eco-friendly practices or water-saving tips appeals to environmentally conscious consumers.
Customer Spotlights	Featuring regular customers creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers.

Some plumbers make 5x more profit than you!

We have studied the strategies of the best plumbers in the world. Replicate them now!

How can plumbers make great content on social media?

What to Prioritise

You probably know it already, but high-quality photos and videos of your work are essential.

People judge with their eyes first. Make sure the lighting is good, the work looks clean, and the presentation is professional.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.

Show the real side of your plumbing business. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any special offers, emergency services, or seasonal maintenance tips. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your plumbing business “image” and what your audience likes.

If you have a low budget to conduct marketing for your plumbing business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for plumbing business owners.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your plumbing business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for plumbers on social media

Our team has crafted this list featuring highly specific, budget-friendly content ideas tailored for plumbers, with practical tips to keep costs down and effectively use social media.

You might want to incorporate some of these ideas in the marketing plan of your plumbing business.

Content Type	Tips to Make It More Affordable
Smartphone Repair Photos	Use natural light by positioning yourself near windows during daytime. Enhance photos with free apps like Snapseed or VSCO.
Customer Testimonials	Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you.
User-Generated Content	Encourage customers to share photos of their newly fixed plumbing by offering a monthly raffle for those who tag your business on Instagram.
DIY Repair Videos	Film short, simple repair tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours.
Daily Tips Posts	Design simple, eye-catching graphics for daily plumbing tips using free tools like Canva. Include a brief description and a helpful photo.
Staff Spotlights	Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting on the job site.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their plumbing issues or suggestions for new services.
Local Event Promotions	Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their newly fixed plumbing. Take a quick photo and share a short story about their experience with your service.
Before-and-After Photos	Create attractive before-and-after photos using inexpensive items like good lighting and simple props from dollar stores.
Sustainability Tips	Share eco-friendly plumbing practices such as water-saving tips or using sustainable materials. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the prep work, such as organizing tools or setting up a job site. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free service. Use prizes that are cost-effective like a free inspection.
Seasonal Maintenance Tips	Highlight seasonal maintenance tips using natural light and your smartphone camera. Share the story behind the tip to add interest.

Copy the tactics of the best plumbers in the world!

There are plumbers that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for plumbers

Investing in high-quality social media content for your plumbing business can be a game-changer. Many other plumbers might not take this step, giving you a unique opportunity to stand out, capture attention, and build a loyal customer base.

Content Type	Why It Could Bring a LOT of Customers
DIY Plumbing Tips	Sharing videos or posts with simple DIY plumbing tips can establish you as an expert and build trust with potential customers who may call you for more complex issues.
Virtual Home Plumbing Inspections	Offering virtual home plumbing inspections via video calls can provide convenience for customers and showcase your expertise, leading to more in-person service requests.
Emergency Plumbing Guides	Creating guides on how to handle common plumbing emergencies can attract homeowners looking for immediate solutions and position you as their go-to plumber.
Behind-the-Scenes Content	Sharing behind-the-scenes content of your team at work can humanize your business and build a connection with your audience, making them more likely to choose your services.
Customer Testimonials	Posting video or written testimonials from satisfied customers can build credibility and encourage new clients to trust your services.
Interactive Q&A Sessions	Hosting live Q&A sessions where you answer common plumbing questions can engage your audience and demonstrate your knowledge and reliability.
Seasonal Maintenance Tips	Providing seasonal plumbing maintenance tips can help homeowners prevent issues and keep your business top-of-mind for future needs.
Eco-Friendly Plumbing Solutions	Promoting eco-friendly plumbing solutions, such as water-saving fixtures, can attract environmentally conscious customers and differentiate your business.
Interactive Problem-Solving Polls	Using social media polls to let customers vote on common plumbing problems and their solutions can engage your audience and make them feel involved.
Collaborative Community Projects	Partnering with local businesses or community projects for plumbing-related initiatives can increase your visibility and build goodwill in the community.
Plumbing Myths Debunked	Creating content that debunks common plumbing myths can educate your audience and position you as a knowledgeable and trustworthy expert.
Interactive Plumbing Workshops	Hosting workshops where customers can learn basic plumbing skills can create a sense of community and loyalty to your business.
Emergency Service Promotions	Offering special promotions for emergency plumbing services can attract new customers who may become repeat clients.
Plumbing Safety Tips	Sharing safety tips related to plumbing can show that you care about your customers' well-being and build trust in your services.
Interactive Plumbing Challenges	Organizing fun plumbing challenges, like fixing a leak in record time, can create engaging content and attract attention to your business.

Content that never works well for plumbers on social media

Don't waste your time and resources on these strategies. We've seen many plumbers make these mistakes, and they won't help you stand out from the competition or bring in new clients for your plumbing business.

Content Type	Why It Never Works for Plumbers	Do This Instead
Generic Stock Photos	They lack authenticity and can make your plumbing business appear unoriginal or untrustworthy.	Use real photos of your team, completed projects, and tools to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with plumbing confuses followers and dilutes your brand.	Keep your content focused on plumbing tips, services, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your plumbing business's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your services positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on plumbing, community, and your business's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your plumbing business can bore followers and reduce engagement.	Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your plumbing business seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your plumbing business.

Make your plumbing contracting service more profitable

We have studied the strategies of the best plumbers in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your plumbing contracting service

We understand that as a plumber, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running a plumbing business are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for plumbers like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your plumbing business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small plumbing businesses on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your plumbing business's visibility online.

With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.

Your plumbing contracting service could make more money!

Most plumbers don't know how to grow their business. Let us teach you the right strategies.