How to plan and track the budget of your plastic surgery clinic [template]
How to plan and track the budget of your plastic surgery clinic [template]

Copy the best surgery clinics!

There are surgery clinic owners that make way more profit than you. We have analyzed their tactics. Get them now!

If you don’t plan and track your plastic surgery clinic's budget properly, you're setting yourself up for failure.

When we developed our strategy pack for plastic surgery clinics, we saw many clinic owners struggling with finances and planning.

They were disorganized, had no grasp of cash flow, and were drowning in financial troubles despite having substantial revenue.

Don’t let this be you—stand out and succeed.

We’ve created a small, free tool to help you get started: our Budget Tracker and Planner. Let’s turn your clinic's finances around and set you on the path to success!

Get the budget tracker tailored for surgery clinics

Most surgery clinic owners don't know how to plan and track their budget. This spreadsheet will help you.

budget tracker and planner template for a plastic surgery clinic

Example of a full budget for surgery clinics

Here is an example of a (very) detailed budget for a plastic surgery clinic, to give you some inspiration

1. Rent and Utilities

Item Description Monthly Cost Annual Cost
Rent Lease for clinic space $8,000 $96,000
Electricity Power consumption for medical equipment and lighting $1,200 $14,400
Water Water usage for sterilization and patient care $300 $3,600
Gas Gas for heating and sterilization $400 $4,800
Internet & Phone Internet service and business phone $200 $2,400
Waste Removal Medical waste disposal services $300 $3,600
Pest Control Monthly pest control services $100 $1,200
Insurance Property and liability insurance $1,000 $12,000

2. Salaries & Wages

Position Number of Employees Monthly Cost per Employee Total Monthly Cost Annual Cost
Plastic Surgeon 2 $20,000 $40,000 $480,000
Nurse 4 $5,000 $20,000 $240,000
Medical Assistant 3 $3,000 $9,000 $108,000
Receptionist 2 $2,500 $5,000 $60,000
Office Manager 1 $4,500 $4,500 $54,000

3. Medical Supplies & Equipment

Item Description Monthly Cost Annual Cost
Medical Supplies Sutures, bandages, syringes, etc. $5,000 $60,000
Medications Local anesthetics, pain management drugs $3,000 $36,000
Sterilization Supplies Autoclave supplies, disinfectants $500 $6,000
Office Supplies Stationery, printer ink, etc. $200 $2,400
Medical Equipment Maintenance Regular maintenance of medical equipment $1,000 $12,000

4. Marketing & Advertising

Item Description Monthly Cost Annual Cost
Online Advertising Google Ads, Facebook Ads, etc. $500 $6,000
Social Media Management Managing social media accounts $700 $8,400
Print Advertising Flyers, posters, magazine ads $300 $3,600
Website Maintenance Hosting, domain, updates $150 $1,800
Email Marketing Email campaigns and newsletters $200 $2,400
Promotional Events Special events and promotions $300 $3,600

5. Miscellaneous Expenses

Item Description Monthly Cost Annual Cost
Equipment Maintenance Regular maintenance of office equipment $500 $6,000
Uniforms Staff uniforms and scrubs $300 $3,600
Licenses & Permits Medical licenses, business permits, etc. $200 $2,400
Software Subscriptions EMR software, scheduling software $400 $4,800
Contingency Fund Emergency repairs and unexpected costs $1,000 $12,000
Staff Training Training programs and materials $300 $3,600

Some surgery clinics make 5x more profit than you!

We have studied the strategies of the best surgery clinics in the world. Replicate them now!

marketing strategy for a plastic surgery clinic

What are the biggest expenses for a plastic surgery clinic?

Be mindful of these critical expenses. Here are five major costs every plastic surgery clinic owner needs to consider, along with some tips on how to manage them effectively.

    • Medical supplies and equipmentThese can consume a significant portion of your budget. You're dealing with specialized, often high-cost items, and prices can vary based on technology advancements, supplier issues, and quality. To keep these costs in check, focus on bulk purchasing, negotiate better prices with suppliers, and minimize waste. Finally, it's easy to overspend by buying too much or opting for the latest high-end equipment that doesn’t add enough value.
    • Your clinic staffYour staff is your backbone, but paying for their salaries, benefits, and ongoing training can be expensive. This cost is always high because you need a certain number of skilled professionals to provide excellent care and keep operations running smoothly. You can optimize labor costs by scheduling efficiently, cross-training staff, and monitoring productivity. However, be careful not to underpay or overwork your staff, as this can lead to high turnover and poor patient care.
    • Rent and utilities of your clinicPrime locations come with high rent, but they can attract more clients. Utilities like electricity, gas, and water are essential but add up quickly. To optimize these costs, negotiate favorable lease terms and invest in energy-efficient appliances and lighting. Overspending often happens when you choose a location that's too large or too luxurious for your needs.
    • MarketingYou need to get the word out about your clinic, but advertising can be pricey, whether it's online ads, social media campaigns, or traditional media. Optimize this expense by focusing on cost-effective methods like the ones we provide in our pack. Overspending can happen if you invest in flashy campaigns without a clear return on investment.
    • Facility maintenance and upgradesThis includes everything from surgical instruments to waiting room furniture. These are expensive because quality equipment and regular maintenance are crucial for smooth operations and patient satisfaction. Optimize by investing in durable, high-quality equipment and maintaining it regularly to avoid costly breakdowns. You can overspend by going for the latest high-tech gadgets you don’t really need.

How to spend less with your plastic surgery clinic?

Here are practical tips to help you, as a plastic surgery clinic owner, optimize your budget and manage expenses more effectively.

Expense Tips to Optimize
Medical Supplies Partner with reputable suppliers for bulk purchasing discounts and consider generic alternatives where appropriate.
Staff Salaries Implement a scheduling software to optimize staff hours and reduce overtime.
Utilities Install energy-efficient lighting and medical equipment to reduce utility costs.
Marketing Run social media campaigns for your clinic and collaborate with local influencers for free exposure.
Sanitation Supplies Train staff on efficient use of sanitation supplies to reduce waste and ensure compliance with health regulations.
Equipment Maintenance Set up a maintenance log for regular equipment checks and servicing to avoid costly repairs.
Rent/Mortgage Negotiate lease terms during renewal or consider moving to a less expensive location.
Insurance Regularly review insurance policies to ensure they meet current needs and compare rates annually.
Patient Gowns Use cost-effective, high-quality patient gowns and consider reusable options to reduce long-term costs.
Office Supplies Purchase supplies in bulk and go paperless where possible with digital patient records and appointment systems.
POS System Choose a POS system that offers essential features with low transaction fees and integrates with other systems.
Staff Training Conduct regular in-house training sessions and use free online resources to keep staff updated on best practices.
Waste Management Implement a medical waste tracking system to minimize waste and ensure proper disposal.
Technology Invest in multi-functional medical devices and utilize clinic management software for scheduling and patient records.
Linen and Laundry Partner with a cost-effective linen service and consider reusable options for patient linens.
Patient Information Use digital forms and secure online portals for patient information to reduce printing costs and enhance data security.
Licensing and Permits Stay up-to-date with local regulations to avoid fines and costly renewals.
Transportation Plan delivery routes for medical supplies to maximize efficiency and reduce fuel costs.
Inventory Management Use inventory management software to track stock levels and reduce spoilage of medical supplies.
Pest Control Schedule monthly pest control services and maintain cleanliness standards to prevent infestations.
Music and Entertainment Use a streaming service for background music in waiting areas to create a calming environment for patients.
Uniforms Choose durable, easy-to-clean uniforms for staff and offer a stipend for maintenance instead of using an external service.

Copy the tactics of the best surgery clinics in the world!

There are surgery clinics that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for a plastic surgery clinic

Expenses that are just useless for a plastic surgery clinic

Yes, some expenses for your plastic surgery clinic are just unnecessary. They don't contribute to enhancing patient satisfaction or improving clinic efficiency.

Clinic Expense Reason It's Unnecessary
Luxurious Waiting Room Furniture Overly lavish furniture doesn't necessarily improve patient satisfaction and can be a significant expense.
High-End Skincare Products Unless you specialize in luxury treatments, most patients are satisfied with mid-range skincare options.
Excessive Treatment Options A large variety of treatments can complicate inventory management and increase costs without a proportional increase in patient volume.
Top-of-the-Line Medical Equipment State-of-the-art equipment is not always necessary and can be cost-prohibitive.
Traditional Print Advertising Print ads often have a lower return on investment. Consider digital marketing strategies instead.
Multiple Uniform Styles Having various uniform styles increases costs without adding significant value to the patient experience.
Overstaffing Having more staff than needed leads to higher labor costs without necessarily improving service quality.
Premium Subscription Services Expensive subscriptions for magazines or streaming services in the waiting room often go unnoticed by patients.
Exclusive Medical Supplies Using rare medical supplies can inflate costs and complicate supply chains.
Costly Office Decor High-end office decor is not always appreciated by patients and can be a significant expense.
Custom Printed Stationery Personalized stationery is a minor detail that most patients overlook, and it can be expensive.
Unnecessary Software Paying for software with features you don’t use is a waste of resources.
Premium Water Brands Most patients are content with filtered tap water, making expensive bottled water unnecessary.
Extra Company Vehicles Maintaining a larger fleet than needed increases operational costs.
Excessive Membership Fees Paying for multiple industry memberships often yields little benefit.
Overly Frequent Renovations Constantly updating decor and layout can be costly and disrupt operations.
Expensive Office Centerpieces Elaborate centerpieces are often ignored by patients and add to the cost.
High-End Medical Instruments Luxury medical instruments are prone to damage and expensive to replace, often going unnoticed by patients.
Excessive Staff Meetings Too many meetings can reduce productivity and increase labor costs.
Expensive Brochure Designs Frequently redesigning brochures is costly and often unnecessary.
Unused Promotional Materials Ordering more promotional items than needed leads to waste and unnecessary expense.
Paid Directory Listings Many free listing options are available, making paid listings often redundant.
High-End Catering for Events Specialized catering for clinic events is often unnecessary and adds to costs without a proportional benefit.

Stop working with a tight budget for your plastic surgery clinic!

Managing a budget for a plastic surgery clinic when funds are tight can feel overwhelming. It's like being trapped in a situation where any unexpected expense can throw your entire operation off balance.

This constant pressure makes it nearly impossible to invest in growth opportunities, leaving you perpetually focused on just covering costs. It's a life filled with stress and sleepless nights.

Yes, you can continue down this path, scraping together resources and barely making ends meet. But there's another part of the equation you might be overlooking. Instead of just trying to cut costs, you can focus on growing your revenue. More income means more flexibility and more funds to reinvest in your clinic.

And no, you don't necessarily have to spend money to grow. There are plenty of zero-cost initiatives and strategies that can help you increase your revenue by 10%, 20%, or more. We've detailed all of these strategies in our guides, after studying dozens of clinics just like yours. Get them now!

Make your plastic surgery clinic more profitable

We have studied the strategies of the best surgery clinics in the world. All their tactics are explained in our pack!

marketing strategy for a plastic surgery clinic
Back to blog

Read more

A marketing plan for your plastic surgery clinic
Download the template and make your own marketing plan.
A social media planner for a plastic surgery clinic
Download the spreadsheet and make your own social media planner.