Plant Shop: use SEO so everyone can find you on internet [SEO checklist]
Plant Shop: use SEO so everyone can find you on internet [SEO checklist]

Copy the best plant shops!

There are plant shop owners that make way more profit than you. We have analyzed their tactics. Get them now!

SEO isn't just for tech giants and online stores—it's a powerful tool that the best plant shops use strategically to attract customers.

We understand that you're busy managing your plant shop, and the idea of optimizing your website might feel like an added burden.

But here's the thing: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more plant enthusiasts through your doors.

To assist you, we have created a free SEO checklist - and for a comprehensive action plan, please check our pack of marketing tactics and strategies for plant shop owners.

Get the SEO checklist made for plant shop owners

The best plant shops rank first on Google. Here is a free tool to to get you started.

 seo checklist for plant shops

What is SEO for plant shops exactly?

Simply put, SEO is all about making your plant shop’s website more attractive to search engines like Google.

When someone searches for "best plant shop in [Your Town]" or "indoor plants near me," SEO helps your plant shop show up in the results. The goal is to get your website higher up on the search results page so more people can find and visit your shop.

Why is SEO Important for Plant Shops?

SEO is incredibly important for plant shops, and here’s why:

  • Increased Online Visibility:

    The higher your website ranks on search engines, the more people will see it. This means more potential customers discovering your plant shop online, especially when they're looking for gardening supplies or houseplants.

  • Higher Rankings on Search Engines:

    Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best succulents near me" and finding your plant shop right at the top!

  • Attracting More Local Customers:

    SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for a place to buy plants, your shop pops up. This means more foot traffic and more customers filling your store.

Key Components of SEO

Now, let’s break down the main parts of SEO specifically for your plant shop:

On-Page SEO

This involves making sure the content on your website is optimized. It includes things like:

  • Keywords:

    Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in rare plants, make sure you use phrases like "rare houseplants" or "unique indoor plants" on your site.

  • Content Quality:

    Providing useful, engaging, and fresh content about your plant shop. Share your plant care tips, special offers, upcoming workshops, and stories about your plants and team.

  • Meta Tags:

    Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover a wide variety of plants at [Your Plant Shop Name], the top-rated plant shop in [Your Town]."

Off-Page SEO

This focuses on actions taken outside your website to impact your rankings:

  • Backlinks:

    Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from gardening blogs, local news sites, or community event pages.

  • Social Media:

    Being active on social media with your plant shop’s page can drive traffic to your site and improve your online presence. Share your latest plant arrivals, customer reviews, and special events to engage with your audience.

Technical SEO

This ensures your website meets the technical requirements of search engines:

  • Site Speed:

    Making sure your website loads quickly. No one likes to wait, especially customers eager to browse your plant selection!

  • Mobile-Friendliness:

    Ensuring your site looks and works well on mobile devices. Many people search for plant shops on their phones while on the go.

  • Secure Website (HTTPS):

    Having a secure website that users (and search engines) can trust. This is especially important if you have an online store or booking system for workshops.

Some plant shops make 5x more profit than you!

We have studied the strategies of the best plant shops in the world. Replicate them now!

marketing strategy for a plant shop

Which keywords should you target for your plant shop?

Plant shop owners, like you, must target specific keywords in SEO because it helps your website appear in search results when potential customers look for the types of plants or gardening supplies you offer. This increases the chances that people will find and visit your plant shop.

For example, if you specialize in indoor plants, targeting keywords like "best indoor plant shop" or "indoor plants near me" helps attract customers searching for those terms. This makes it easier for people interested in indoor gardening to find your shop online.

Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for plant shop owners.

Keyword Competitiveness Level Tips and Initiatives
Best plant shop in [Your City] High Optimize your website with high-quality images of plants, gather customer reviews, list on local directories, and use local SEO strategies.
Where to buy [Plant Type] Medium Create blog posts or pages on your website highlighting your best plants, use keywords naturally in content, and engage with local gardening bloggers.
Plant shop with good variety near me Medium Use beautiful imagery of your plant selection, gather positive customer reviews, and ensure your Google My Business profile is complete.
Best place for [Plant Type] in [Your City] Medium Feature specific plant types prominently on your website (e.g., succulents, ferns), use local SEO tactics, and promote specials on social media.
[Plant Type] shop in [Your City] High Highlight unique aspects of your plant selection, create SEO-friendly content about your plants, and engage with the local community online.
Top-rated plant shop near me High Encourage satisfied customers to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings.
Affordable plant shop in [Your City] Low Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media.
Where to find [Plant Type] near me Medium Use local SEO strategies, create content around popular plants, and ensure your website is optimized for mobile users searching nearby.
Popular plant shop in [Your City] Medium Use social media to share popular plant varieties, engage with local influencers, and gather customer testimonials to build credibility.
Best plant shop for families in [Your City] Low Create family-friendly content, highlight amenities for families on your website, and host family-themed events to generate buzz.

What really matters when you do SEO for a plant shop

Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For plant shop owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.

Action / Initiative Why It Matters / How It Helps Bring New Customers
Optimize Google My Business profile Ensures your plant shop appears in local search results, provides essential information (hours, location, product range), and collects reviews to build trust.
Gather and respond to online reviews Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more people to visit.
Create high-quality content with targeted keywords Helps your website rank higher in search results for relevant queries, attracting customers looking for specific plants or gardening supplies.
Optimize for local SEO Ensures your plant shop shows up in local searches (e.g., "plant shops near me"), driving foot traffic from nearby potential customers.
Ensure website is mobile-friendly Most users search for plant shops on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions.
Use high-quality images of plants and store ambiance Attractive photos entice potential customers, showcasing your plant selection and store atmosphere, which can significantly influence their decision to visit.
Include an online catalog with keywords Allows search engines to index your product range, helping you appear in searches for specific plants, and makes it easy for customers to see what you offer.
List your plant shop on local directories Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you.
Engage with local gardening bloggers and influencers Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these local voices.
Promote special events and workshops Creates a sense of urgency and excitement, encouraging potential customers to visit your plant shop for unique experiences.
Utilize social media to share updates and engage with customers Builds a community around your plant shop, keeps customers informed about new arrivals and tips, and drives traffic to your website.
Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking.
Offer online ordering and delivery Makes it convenient for customers to purchase plants and supplies, leading to increased sales and customer satisfaction.
Create blog posts about plant care and gardening tips Attracts visitors to your site through informative and engaging content, improving SEO and showcasing your expertise in the field.

Copy the tactics of the best plant shops in the world!

There are plant shops that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for a plant shop

What is always useless when you do SEO for a plant shop

We have studied a lot of plant shops when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new customers. We explain here why they might be a waste of time or even counterproductive.

Action / Initiative Why It Doesn't Matter / How It Doesn't Help Bring New Customers
Using meta keyword tags Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your plant shop.
Keyword stuffing in product descriptions Overusing keywords in plant descriptions makes them hard to read and can be penalized by search engines, turning away potential customers.
Paying for backlinks from unrelated websites Backlinks from non-gardening related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines.
Using exact match domains like bestplantsintown.com Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well.
Creating multiple pages for the same plant types Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique plant type or topic.
Using Flash for product or booking pages Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead.
Focusing only on desktop optimization Many customers search for plant shops on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings.
Using automated link-building tools These tools often create low-quality or spammy links that can be penalized by search engines, hurting your plant shop's SEO efforts.
Ignoring structured data for products Structured data helps search engines understand your products better. Ignoring it means missing out on potential SEO benefits like rich snippets.
Not updating your online catalog regularly Outdated product information can frustrate customers and harm your SEO. Regular updates keep content relevant and maintain search rankings.
Using irrelevant stock photos on your site Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual plants and shop.
Over-optimizing anchor text in links Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead.
Ignoring page load speed for your website Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your plant shop's SEO. Ensure your site loads quickly.
Using too many ads above the fold on your homepage Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively.

Should you pay someone for the SEO of your plant shop?

Well, let's be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your plant shop, managing inventory, assisting customers, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?

Having someone handle your SEO means you can focus on what you do best—running your plant shop. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your plant shop online, and ultimately, more customers walking through your doors.

  • But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.

You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your plant shop’s website much more visible in strategy pack for plant shop owners.

Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.

So, should you increase the marketing budget of your plant shop and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.

Make your plant shop more profitable

We have studied the strategies of the best plant shops in the world. All their tactics are explained in our pack!

marketing strategy for a plant shop

Useful tools plant shop owners can use for their SEO

Here are some essential tools that our team has collected and listed, to help you improve your plant shop's online presence and SEO.

Tool How It's Useful
Google My Business Ensures your plant shop appears in local search results and Google Maps, provides essential information (hours, location, product offerings), and collects customer reviews.
SEMrush Helps identify the best keywords for your plant shop, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility.
Yext Manages your plant shop's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO.
Google Search Console Monitors your plant shop website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy.
Yelp Collects customer reviews and ratings, which improve your plant shop's online reputation and visibility in local search results.
BrightLocal Offers tools for local SEO audits, citation building, and review management, helping your plant shop improve its local search presence.
Moz Provides keyword research, link building, and site audit tools to enhance your plant shop's SEO efforts and improve search engine rankings.
Ahrefs Analyzes your plant shop's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy.
Screaming Frog SEO Spider Crawls your plant shop's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings.
AnswerThePublic Generates content ideas by showing what people are searching for related to your plant shop, helping you create relevant and engaging blog posts and pages.
Canva Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO.
Hotjar Provides insights into user behavior on your plant shop's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates.

Copy the SEO tactics of the best plant shop owners

We understand why many plant shop owners might shy away from SEO and marketing.

Running a plant shop is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.

Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your plant shop rather than dive into something that seems complicated and uncertain. No need to deteriorate your plant shop’s budget here.

That's why we've created a "marketing pack" specifically for plant shop owners like you.

Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your plant shop without feeling overwhelmed.

Plus, we've included real-life examples and tips that have worked for other small plant shops, so you can see the tangible benefits before you even start.

Our goal is to make marketing accessible and practical, helping your plant shop thrive without adding extra stress to your already busy life.

Your plant shop could make more money!

Most plant shop owners don't know how to grow their business. Let us teach you the right strategies.

social media strategy for a plant shop
Back to blog

Read more

A marketing plan for your plant shop
Download the template and make your own marketing plan.
A budget tracker (and planner) for your plant shop
Download the template and start tracking your budget.
A content idea list for plant shop owners
Download the list and get better ideas for engaging content on social media.