![Pilates Studio: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_93ff542b-2f1f-4cb2-a345-877e9ae7b603.png?v=1715865444&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best Pilates studios in the world use strategically to attract new clients.
We know you're busy running your Pilates studio and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your classes.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for Pilates studio owners.
Get the content idea list made for pilates studio owners
A lot of pilates studios manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a pilates studio
We have studied dozens of pilates studios’ social media accounts when building our strategy pack for pilates studios - here is what seems to always work.
| Content Type | Why It Works to Get New Clients in Your Pilates Studio |
|---|---|
| High-Quality Class Photos | Visually appealing images of classes and exercises can inspire potential clients to join and experience the benefits of pilates. |
| Behind-the-Scenes Videos | Showcasing the studio, instructors, and preparation processes builds trust and creates a connection with the audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to try the studio. |
| Specials and Promotions | Announcing limited-time offers, discounts, and introductory classes can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the studio to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, special classes, or wellness events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal classes or holiday-themed sessions can attract clients looking for special fitness options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit the studio. |
| Exercise Tips | Sharing tips and techniques for pilates exercises can intrigue fitness enthusiasts and motivate them to join classes for professional guidance. |
| Daily Class Updates | Regularly updating followers with daily class schedules keeps the studio top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the instructors creates a personal connection and humanizes the brand. |
| Wellness Tips | Sharing wellness tips and healthy lifestyle advice can engage followers who are interested in overall well-being. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly studio features appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some pilates studios make 5x more profit than you!
We have studied the strategies of the best pilates studios in the world. Replicate them now!
How can pilates studio owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your Pilates sessions are essential.
People are drawn to visuals first. Make sure the lighting is good, the studio looks clean, and the exercises are demonstrated clearly and invitingly.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your Pilates studio. Behind-the-scenes photos, instructor stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or new classes. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for pilates studio owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your Pilates studio “image” and what your audience likes.
If you have a low budget to conduct marketing for your Pilates studio, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for Pilates studio owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your Pilates studio. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for pilates studios on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for Pilates studios, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your Pilates studio.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Workout Photos | Use natural light by positioning mats near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free class or a small discount as a thank-you. |
| User-Generated Content | Encourage clients to share their workout photos by offering a monthly raffle for those who tag your studio on Instagram. |
| DIY Exercise Videos | Film short, simple exercise routines using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your studio setup or introduce the team during off-peak hours. |
| Class Highlight Posts | Design simple, eye-catching graphics for class highlights using free tools like Canva. Include a brief description and an engaging photo. |
| Instructor Spotlights | Feature instructors with a casual photo and fun facts about them. Use your smartphone and a natural setting in the studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite exercises or suggestions for new classes. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite exercises. Take a quick photo and share a short story about their experience at your studio. |
| Studio Setup Photos | Create attractive settings using inexpensive items like mats, props, and decor from dollar stores. |
| Wellness Tips | Share health and wellness tips such as stretching routines or nutrition advice. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the studio prep work, such as setting up equipment or cleaning. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free class. Use prizes that are cost-effective like a free session. |
| Seasonal Class Posts | Highlight seasonal classes or themes using natural light and your smartphone camera. Share the story behind the class to add interest. |
Copy the tactics of the best pilates studios in the world!
There are pilates studios that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for pilates studios
Investing in high-quality social media content for your Pilates studio can be a game-changer. Many other studios might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a dedicated community.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Virtual Classes | Hosting live or recorded virtual Pilates classes can create a sense of community and attract a global audience, allowing people to experience your studio from anywhere. |
| Interactive Studio Tours | Offering virtual 360° tours of your studio, including the workout areas and equipment, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Specialized Workshops | Creating buzz with specialized workshops, such as Pilates for beginners or advanced techniques, can generate excitement and urgency, attracting new and repeat clients. |
| Instructor Spotlight | Featuring your instructors in exclusive sessions where clients can interact and learn from them can create a memorable experience and foster word-of-mouth referrals. |
| AR Exercise Demonstrations | Implementing augmented reality (AR) technology in your exercise guides where clients can see 3D representations of movements can enhance the workout experience and attract tech-savvy clients. |
| Themed Workout Events | Hosting themed workout events, such as a Pilates and wine night or a holiday-themed class, can provide a unique and immersive experience, attracting groups and special occasions. |
| Fitness Challenges | Organizing fitness challenges (e.g., a 30-day Pilates challenge) can create viral moments, attracting competitive participants and spectators. |
| Collaborative Pop-Up Classes | Partnering with other local fitness instructors or studios to host pop-up classes can introduce your studio to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of Pilates, the benefits of specific exercises, or the personal journey of your instructors can create an emotional connection with clients. |
| Interactive Workout Plans | Allowing clients to choose exercises for a custom workout plan via social media polls can make them feel involved and eager to try the routines they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable workout gear or zero-waste practices, can attract environmentally conscious clients and media attention. |
| Outdoor Pop-Up Classes | Operating outdoor pop-up classes in different locations or at local events can expand your reach and attract new clients who may visit your main studio later. |
| Subscription Service | Offering a subscription service where clients receive monthly workout plans and access to exclusive online content can create a loyal client base. |
| Immersive Pilates Retreats | Hosting retreats where clients can immerse themselves in Pilates and wellness can attract fitness enthusiasts and create a sense of exclusivity. |
| Flash Mob Workout Sessions | Organizing flash mob workout sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for pilates studios on social media
Don't waste your time and resources on these ideas. We've seen many Pilates studio owners make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your studio.
| Content Type | Why It Never Works for Pilates Studios | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the studio appear unoriginal or untrustworthy. | Use real photos of your classes, instructors, and studio to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with Pilates or the studio confuses followers and dilutes your brand. | Keep your content focused on Pilates, wellness tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your studio's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your studio positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on Pilates, community, and your studio's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your studio can bore followers and reduce engagement. | Share user-generated content, collaborate with local wellness businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your studio seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your studio. |
Make your pilates studio more profitable
We have studied the strategies of the best pilates studios in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your pilates studio
We understand that as a Pilates studio owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a Pilates studio are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for Pilates studio owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your Pilates studio. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small Pilates studios on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your studio's visibility online.
With our marketing pack, you can invest in your studio's growth without feeling overwhelmed or uncertain.
Your pilates studio could make more money!
Most pilates studio owners don't know how to grow their business. Let us teach you the right strategies.
