Physical Therapy Clinic Marketing Budget Estimator

If you run a physical therapy clinic, marketing can significantly impact your visibility and success. Yet, finding the right budget can be tricky—too little might keep you unseen, and too much can strain your finances. That’s why we’ve created a free tool to help you estimate a balanced monthly marketing budget for your clinic. We hope you find it helpful!

Good news for you, we have a lot of marketing resources for therapy clinic owners

1. What is your physical therapy clinic’s location type?

Rural or low-competition area Urban or high-competition area

High-competition urban areas often need more aggressive marketing budgets to stand out.

2. Do you offer telehealth appointments or online scheduling?

No Yes

Providing virtual sessions or online booking often requires extra maintenance, paid ads, and SEO investments.

3. Which types of content do you plan to prioritize?

Educational videos Success stories / testimonials Behind-the-scenes insights Exercise demos Promotional offers

Creating high-quality or more elaborate content (like educational videos or success stories) can raise production costs.

4. On how many social networks do you plan to maintain a presence?

2

Many clinics use Facebook, Instagram, YouTube, or LinkedIn. Each platform you manage requires additional resources.

5. Are you planning to hire a dedicated marketing or social media manager?

Yes No

Running a busy clinic leaves limited time for marketing. A dedicated manager increases costs but ensures consistency.

6. What is your clinic’s positioning?

Premium / specialized therapies Mid-range (quality care & fair pricing) Budget-friendly / basic services Holistic / wellness-focused

Premium clinics may require more polished branding, whereas budget clinics can opt for simpler marketing approaches.

7. How intensively do you plan to invest in paid advertising?

5

A higher level suggests more spending on Google Ads, Facebook Ads, or local directory ads.

8. Do you collaborate with local businesses, sports teams, or organizations (B2B)?

No Yes

B2B partnerships often require additional networking, sponsorships, or marketing to reach these partners.

9. How frequently do you offer special promotions or discount packages?

Occasionally Regularly

Clinics that run frequent promotions often invest more in advertising to publicize their offers.

10. Do you plan to collaborate with health influencers or fitness professionals?

No Yes

Collaborations with reputable influencers can build trust and reach, but often require a budget allocation.

11. What is your approximate monthly revenue? ($) Many clinics allocate 5%–10% of revenue for marketing. We'll start with a 5% baseline, then adjust based on your other answers.

12. Have you checked our marketing pack for therapy clinics?

No Yes

Our marketing pack helps you allocate your budget precisely, reduce unprofitable expenses, and invest in strategies that drive results for your clinic.

Calculate My Budget