Pharmacy: 100+ content ideas for social media [template]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best pharmacies in the world use strategically to attract and retain customers.

We know you're busy running your pharmacy and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your pharmacy.

To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for pharmacy owners.

Get the content idea list made for pharmacy owners

A lot of pharmacies manage to post engaging content on social media. Here is a free tool to to get you started.

content idea social media for pharmacies

Content that always work well for a pharmacy

We have studied numerous pharmacies' social media accounts when building our strategy pack for pharmacies - here is what consistently works.

Content Type	Why It Works to Get New Customers in Your Pharmacy
Health Tips and Advice	Providing valuable health information and advice can position your pharmacy as a trusted source of knowledge, encouraging people to visit for their health needs.
Behind-the-Scenes Videos	Showcasing the pharmacy team, the compounding process, and how medications are prepared builds trust and creates a connection with the audience.
Customer Testimonials	Positive reviews and testimonials from real customers provide social proof and encourage others to choose your pharmacy for their prescriptions and health products.
Specials and Promotions	Announcing limited-time offers, discounts on health products, and seasonal promotions can attract new customers looking for deals.
User-Generated Content	Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand.
Local Collaborations	Partnering with local healthcare providers or wellness influencers can introduce the pharmacy to a broader, local audience.
Event Announcements	Promoting upcoming health screenings, vaccination drives, or wellness workshops can attract new visitors interested in these services.
Seasonal and Holiday Posts	Highlighting seasonal health tips or holiday promotions can attract customers looking for specific health solutions during those times.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit your pharmacy.
Health Product Highlights	Sharing information about popular or new health products can intrigue customers and motivate them to visit the pharmacy to purchase these items.
Daily Health Tips	Regularly updating followers with daily health tips keeps the pharmacy top-of-mind and encourages spontaneous visits for health advice and products.
Behind-the-Scenes Staff Stories	Featuring stories about the pharmacists and staff members creates a personal connection and humanizes the brand.
Medication Management Tips	Sharing tips and tricks for managing medications can engage followers who are looking for ways to better manage their health.
Sustainability Initiatives	Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers.
Customer Spotlights	Featuring regular customers creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers.

Some pharmacies make 5x more profit than you!

We have studied the strategies of the best pharmacies in the world. Replicate them now!

How can pharmacy owners make great content on social media?

What to Prioritise

You probably know it already, but high-quality photos and videos of your pharmacy and products are essential.

People trust what they can see. Make sure the lighting is good, the products look well-organized, and the presentation is clean and professional.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.

Show the real side of your pharmacy. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers informed, highlight any special offers, health events, or new product arrivals. Make sure your followers know what’s new and beneficial.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

An example of our marketing pack for pharmacy owners

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your pharmacy’s “image” and what your audience likes.

If you have a low budget to conduct marketing for your pharmacy, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for pharmacy owners.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your pharmacy. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for pharmacies on social media

Our team has curated a list of highly specific, low-budget content ideas tailored for pharmacies, complete with practical tips to keep costs down and effectively use social media.

You might want to incorporate some of these ideas in the marketing plan of your pharmacy.

Content Type	Tips to Make It More Affordable
Smartphone Product Photos	Use natural light by positioning products near windows during daytime. Enhance photos with free apps like Snapseed or VSCO.
Customer Testimonials	Ask satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free sample as a thank-you.
User-Generated Content	Encourage customers to share their experiences by offering a monthly raffle for those who tag your pharmacy on Instagram.
DIY Health Tips Videos	Film short, simple health tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours.
Daily Health Tips	Design simple, eye-catching graphics for daily health tips using free tools like Canva. Include a brief description and a relevant photo.
Staff Spotlights	Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the pharmacy.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their favorite products or suggestions for new services.
Local Event Promotions	Collaborate with local health events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their favorite products. Take a quick photo and share a short story about their experience at your pharmacy.
Product Display Photos	Create attractive product displays using inexpensive items like shelves, baskets, and props from dollar stores.
Health and Wellness Tips	Share eco-friendly practices such as recycling or using sustainable products. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the pharmacy prep work, such as organizing shelves or preparing prescriptions. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free health product. Use prizes that are cost-effective like a free vitamin sample.
Seasonal Health Tips	Highlight seasonal health tips using natural light and your smartphone camera. Share the story behind the tip to add interest.

Copy the tactics of the best pharmacies in the world!

There are pharmacies that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for pharmacies

Investing in top-notch social media content for your pharmacy might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal customer base.

Content Type	Why It Could Bring a LOT of Customers
Live Health Webinars	Hosting live or recorded health webinars where pharmacists discuss common health issues and provide expert advice can create a sense of community and attract a global audience.
Virtual Pharmacy Tours	Offering virtual 360° tours of your pharmacy, including the consultation areas and product sections, can provide a unique behind-the-scenes experience and entice people to visit in person.
Exclusive Health Products	Creating buzz with limited edition or seasonal health products available for a short time can generate excitement and urgency, attracting new and repeat customers.
Personalized Consultation Sessions	Offering exclusive one-on-one consultation sessions where customers can interact with pharmacists can create a memorable experience and word-of-mouth.
AR Product Information	Implementing augmented reality (AR) technology in your product displays where customers can see a 3D representation and detailed information can enhance the shopping experience and attract tech-savvy customers.
Themed Health Events	Hosting themed health events, such as a wellness day or a flu shot clinic, can provide a unique and immersive experience, attracting groups and special occasions.
Health Challenge Contests	Organizing health challenge contests (e.g., a step-count challenge) can create viral moments, attracting competitive participants and spectators.
Collaborative Health Workshops	Partnering with local health experts or wellness centers to host workshops can introduce your pharmacy to new audiences and create a buzz in the community.
Story-Driven Social Media Posts	Sharing in-depth stories about the origins of your products, the suppliers you source from, or the personal journey of your pharmacists can create an emotional connection with customers.
Interactive Health Polls	Allowing customers to choose topics for health seminars via social media polls can make them feel involved and eager to attend the sessions they helped design.
Eco-Friendly Initiatives	Launching and promoting eco-friendly initiatives, such as zero-waste packaging or sustainable sourcing practices, can attract environmentally conscious consumers and media attention.
Mobile Health Clinics	Operating a mobile health clinic in different locations or at local events can expand your reach and attract new customers who may visit your main pharmacy later.
Health Subscription Service	Offering a subscription service where customers receive monthly health tips and product samples can create a loyal customer base.
Immersive Health Workshops	Hosting workshops where customers can learn advanced health management techniques from your pharmacists can attract health enthusiasts and create a sense of exclusivity.
Flash Mob Health Events	Organizing flash mob health events in unexpected locations can create viral content and attract adventurous customers looking for unique experiences.

Content that never works well for pharmacies on social media

Don't waste your time and resources on these ideas. We've seen many pharmacy owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your pharmacy.

Content Type	Why It Never Works for Pharmacies	Do This Instead
Generic Stock Photos	They lack authenticity and can make the pharmacy appear unoriginal or untrustworthy.	Use real photos of your staff, store, and products to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like health tips, customer testimonials, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with health or the pharmacy confuses followers and dilutes your brand.	Keep your content focused on your pharmacy, health advice, events, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your pharmacy's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your pharmacy positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on health, community, and your pharmacy's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your pharmacy can bore followers and reduce engagement.	Share user-generated content, collaborate with local health professionals, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your pharmacy seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your pharmacy.

Make your pharmacy more profitable

We have studied the strategies of the best pharmacies in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your pharmacy

We understand that as a pharmacy owner, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running a pharmacy are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for pharmacy owners like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your pharmacy. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small pharmacies on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your pharmacy's visibility online.

With our marketing pack, you can invest in your pharmacy's growth without feeling overwhelmed or uncertain.

Your pharmacy could make more money!

Most pharmacy owners don't know how to grow their business. Let us teach you the right strategies.