![Personal Shopper: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_ae960c85-450a-4682-8287-79c0449925d8.png?v=1715865623&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best personal shoppers in the world use strategically to attract clients.
We know you're busy curating the perfect wardrobe for your clients and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your service.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for personal shoppers.
Get the content idea list made for personal shoppers
A lot of personal shoppers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a personal shopper
We have analyzed numerous personal shoppers' social media accounts to create our strategy pack for personal shoppers - here is what consistently works.
| Content Type | Why It Works to Attract New Clients to Your Personal Shopping Service |
|---|---|
| Before-and-After Transformations | Showcasing clients' style transformations can visually demonstrate your expertise and attract potential clients looking for a similar change. |
| Behind-the-Scenes Shopping Trips | Sharing videos of your shopping process builds trust and gives potential clients a glimpse of what to expect when they hire you. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to use your services. |
| Exclusive Deals and Promotions | Announcing limited-time offers, discounts, and special packages can attract new clients looking for a good deal. |
| User-Generated Content | Sharing content created by your clients (photos, reviews) engages your community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local boutiques or influencers can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming styling workshops, trunk shows, or special shopping events can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal trends or holiday shopping tips can attract clients looking for special styling advice during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Style Tips and Tricks | Sharing styling tips and tricks can intrigue fashion enthusiasts and motivate them to seek your professional advice. |
| Daily Outfit Inspirations | Regularly updating followers with daily outfit inspirations keeps your services top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Stylist Stories | Featuring stories about your journey and experiences as a personal shopper creates a personal connection and humanizes your brand. |
| Shopping Tips | Sharing tips and tricks for smart shopping can engage followers who are fashion enthusiasts and savvy shoppers. |
| Sustainability Initiatives | Highlighting sustainable fashion practices or eco-friendly brands appeals to environmentally conscious consumers. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some personal shoppers make 5x more profit than you!
We have studied the strategies of the best personal shoppers in the world. Replicate them now!
How can personal shoppers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your shopping finds are essential.
People shop with their eyes first. Make sure the lighting is good, the items look appealing, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your personal shopping service. Behind-the-scenes photos, client stories, and shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, exclusive finds, or seasonal trends. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for personal shoppers
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your personal shopping “image” and what your audience likes.
If you have a low budget to conduct marketing for your personal shopping service, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for personal shoppers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your personal shopping service. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for personal shoppers on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for personal shoppers, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your personal shopping business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Outfit Photos | Use natural light by positioning outfits near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next session as a thank-you. |
| User-Generated Content | Encourage clients to share their styled outfits by offering a monthly raffle for those who tag your personal shopping service on Instagram. |
| DIY Styling Tips Videos | Film short, simple styling tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your shopping trips or introduce the team during slow hours. |
| Daily Outfit Posts | Design simple, eye-catching graphics for daily outfit inspirations using free tools like Canva. Include a brief description and a stylish photo. |
| Stylist Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in a shopping environment. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite fashion trends or suggestions for new services. |
| Local Event Promotions | Collaborate with local fashion events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite outfits. Take a quick photo and share a short story about their experience with your service. |
| Styled Outfit Photos | Create attractive settings using inexpensive items like accessories, props, and backdrops from dollar stores. |
| Sustainability Tips | Share eco-friendly fashion practices such as thrifting or upcycling. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the shopping and styling process, such as selecting outfits or organizing wardrobes. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free styling session. Use prizes that are cost-effective like a free accessory. |
| Seasonal Outfit Posts | Highlight seasonal fashion trends using natural light and your smartphone camera. Share the story behind the outfit to add interest. |
Copy the tactics of the best personal shoppers in the world!
There are personal shoppers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for personal shoppers
Investing in top-notch social media content for your personal shopping service might be worth it because many other services won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Virtual Closet Consultations | Hosting live or recorded virtual closet consultations where you help clients organize and optimize their wardrobe can create a sense of community and attract a global audience. |
| Interactive 360° Shopping Tours | Offering virtual 360° tours of popular shopping destinations, including exclusive boutiques and hidden gems, can provide a unique behind-the-scenes experience and entice people to book your services. |
| Limited Edition Shopping Experiences | Creating buzz with limited edition or seasonal shopping experiences available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Personalized Style Sessions | Offering exclusive style sessions where clients can receive personalized fashion advice and interact with you directly can create a memorable experience and word-of-mouth referrals. |
| AR Wardrobe Integration | Implementing augmented reality (AR) technology in your services where clients can see a 3D representation of outfits can enhance the shopping experience and attract tech-savvy clients. |
| Themed Shopping Events | Hosting themed shopping events, such as a vintage fashion night or a sustainable fashion fair, can provide a unique and immersive experience, attracting groups and special occasions. |
| Style Challenge Contests | Organizing style challenge contests (e.g., creating the best outfit under a certain budget) can create viral moments, attracting fashion enthusiasts and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local stylists or boutiques to host pop-up shops can introduce your services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your fashion choices, the designers you work with, or your personal journey in the fashion industry can create an emotional connection with clients. |
| Interactive Outfit Selection | Allowing clients to choose outfits for a custom look via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable fashion choices or zero-waste shopping practices, can attract environmentally conscious consumers and media attention. |
| Mobile Styling Services | Operating a mobile styling service in different locations or at local events can expand your reach and attract new clients who may book your main services later. |
| Style Subscription Service | Offering a subscription service where clients receive monthly style tips and curated outfit selections can create a loyal client base. |
| Immersive Fashion Workshops | Hosting workshops where clients can learn advanced styling techniques from you can attract fashion enthusiasts and create a sense of exclusivity. |
| Flash Mob Fashion Shows | Organizing flash mob fashion shows in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for personal shoppers on social media
Don't waste your time and resources on these strategies. We've seen many personal shoppers make these mistakes, and they won't help you stand out from the crowd or attract new clients.
| Content Type | Why It Never Works for Personal Shoppers | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your service appear unoriginal or untrustworthy. | Use real photos of your shopping experiences, client transformations, and the unique items you find to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with personal shopping confuses followers and dilutes your brand. | Keep your content focused on fashion, shopping tips, client success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your service's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your shopping expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fashion, shopping, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local boutiques, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your service seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your personal shopping service. |
Make your personal shopping service more profitable
We have studied the strategies of the best personal shoppers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your personal shopping service
We understand that as a personal shopper, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a personal shopping business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for personal shoppers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your personal shopping business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for personal shoppers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your personal shopping business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your personal shopping service could make more money!
Most personal shoppers don't know how to grow their business. Let us teach you the right strategies.
