![Personal Development Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_77ab83b8-e15f-493e-81c1-e6b800feff5a.png?v=1715865449&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the most successful personal development coaches use strategically to attract clients.
We understand that you're busy helping others achieve their goals, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your coaching practice.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for personal development coaches.
Get the content idea list made for development coaches
A lot of development coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a personal development coach
We have studied dozens of personal development coaches’ social media accounts when building strategy pack for personal development coaches - here is what seems to always work.
| Content Type | Why It Works to Attract and Engage Clients |
|---|---|
| Inspirational Quotes | Sharing motivational quotes can inspire your audience and establish you as a source of daily encouragement. |
| Client Success Stories | Highlighting the achievements of your clients provides social proof and demonstrates the effectiveness of your coaching. |
| Behind-the-Scenes Videos | Showcasing your workspace, preparation processes, and personal routines builds trust and creates a connection with your audience. |
| Live Coaching Sessions | Offering live sessions or Q&A can give potential clients a taste of your coaching style and expertise. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to seek your services. |
| Free Resources | Sharing free resources like eBooks, worksheets, or webinars can attract new clients looking for valuable content. |
| Collaborations with Other Coaches | Partnering with other coaches or influencers can introduce you to a broader audience and add credibility. |
| Event Announcements | Promoting upcoming workshops, webinars, or speaking engagements can attract new clients interested in personal development. |
| Seasonal and Holiday Posts | Highlighting seasonal themes or holiday-related content can attract clients looking for timely advice and inspiration. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to participate actively. |
| Daily Tips and Advice | Regularly sharing practical tips and advice keeps you top-of-mind and positions you as an expert in personal development. |
| Personal Stories | Sharing your own journey and experiences creates a personal connection and humanizes your brand. |
| Mindfulness and Wellness Practices | Sharing mindfulness techniques and wellness practices can engage followers who are interested in holistic personal development. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some development coaches make 5x more profit than you!
We have studied the strategies of the best development coaches in the world. Replicate them now!
How can development coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your coaching sessions and client transformations are essential.
People connect with visuals first. Make sure the lighting is good, the environment looks professional, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your coaching practice. Behind-the-scenes photos, client success stories, and personal insights can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special programs, workshops, or seasonal offers. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for personal development coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your coaching practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for development coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for personal development coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Coaching Tips | Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free mini-session or resource as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your coaching business on Instagram. |
| DIY Coaching Videos | Film short, actionable coaching tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce your coaching process during slow hours. |
| Daily Motivation Posts | Design simple, eye-catching graphics for daily motivational quotes using free tools like Canva. Include a brief personal insight or story. |
| Coach Spotlights | Feature yourself or other coaches with a casual photo and fun facts. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their personal development goals or topics they want to learn more about. |
| Local Event Promotions | Collaborate with local events by offering a small discount or free resource. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their journey with your coaching. |
| Home Office Photos | Create attractive settings using inexpensive items like tablecloths, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as digital note-taking or using local resources. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation work, such as setting up for a session or organizing materials. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free e-book. |
| Seasonal Tips Posts | Highlight seasonal personal development tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best development coaches in the world!
There are development coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for development coaches
Investing in high-quality personal development content for your coaching business can be a game-changer. Many other coaches might not take this step, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Live Webinars | Hosting live webinars on various personal development topics can create a sense of community and attract a global audience eager to learn and grow. |
| Virtual 360° Office Tours | Offering virtual 360° tours of your coaching space can provide a unique behind-the-scenes experience, making potential clients feel more connected and comfortable. |
| Exclusive Workshops | Creating buzz with exclusive or seasonal workshops available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| One-on-One Coaching Sessions | Offering personalized one-on-one coaching sessions can create a memorable and impactful experience, leading to strong word-of-mouth referrals. |
| AR Goal Visualization | Implementing augmented reality (AR) technology to help clients visualize their goals can enhance the coaching experience and attract tech-savvy individuals. |
| Themed Coaching Events | Hosting themed coaching events, such as a vision board party or a goal-setting retreat, can provide a unique and immersive experience, attracting groups and special occasions. |
| Challenge Programs | Organizing challenge programs (e.g., a 30-day mindset challenge) can create viral moments, attracting competitive individuals and fostering a sense of community. |
| Collaborative Workshops | Partnering with other experts or coaches to host collaborative workshops can introduce your services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your personal journey, client success stories, or the origins of your coaching methods can create an emotional connection with potential clients. |
| Interactive Goal Setting | Allowing clients to participate in goal-setting sessions via social media polls can make them feel involved and eager to achieve the goals they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as digital-only resources or sustainable practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Coaching Sessions | Offering pop-up coaching sessions in different locations or at local events can expand your reach and attract new clients who may seek your services later. |
| Subscription Coaching Service | Offering a subscription service where clients receive monthly coaching sessions and resources can create a loyal client base. |
| Immersive Personal Development Retreats | Hosting retreats where clients can learn advanced personal development techniques can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Coaching Events | Organizing flash mob coaching events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for development coaches on social media
Don't waste your time and resources on these strategies. We've seen many personal development coaches make these mistakes, and they won't help you stand out or attract new clients.
| Content Type | Why It Never Works for Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make you appear unoriginal or untrustworthy. | Use real photos of yourself, your clients (with permission), and your coaching sessions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like success stories, personal anecdotes, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with personal development confuses followers and dilutes your brand. | Keep your content focused on coaching, personal growth, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your professionalism and coaching quality. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coaching positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on personal growth, community, and your unique coaching offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share client testimonials, collaborate with other coaches, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching practice. |
Make your personal development coaching business more profitable
We have studied the strategies of the best development coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your personal development coaching business
We understand that as a personal development coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than individual coaches like you.
The day-to-day demands of coaching clients and managing your practice are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for personal development coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for individual coaches on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your coaching practice's visibility online.
With our marketing pack, you can invest in your coaching business's growth without feeling overwhelmed or uncertain.
Your personal development coaching business could make more money!
Most development coaches don't know how to grow their business. Let us teach you the right strategies.
