![Personal Branding Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_21421246-8424-48fb-bda6-e5d44afc5065.png?v=1715865437&width=1100)
LinkedIn and Instagram are not just for networking and selfies—they're powerful platforms that the most successful personal brands use strategically to build their reputation and attract opportunities.
We understand that you're busy honing your skills and growing your career, and the thought of managing your personal brand might feel like an added stress.
But here's the thing: you don't need to be a branding expert or invest a lot of money to make it work. Just a few minutes a day can significantly enhance your professional presence.
To support you, we have created a free list of content ideas - and for a comprehensive action plan, please check our strategy pack for personal branding.
Get the content idea list made for branding agency owners
A lot of branding agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a personal branding agency
We have meticulously analyzed numerous personal branding strategies to create our Personal Branding Strategy Pack - here is what consistently proves effective.
| Content Type | Why It Works to Enhance Your Personal Brand |
|---|---|
| Professional Headshots | High-quality images of yourself can make a strong first impression, showcasing your professionalism and approachability. |
| Behind-the-Scenes Videos | Sharing glimpses of your daily routine, work process, or personal life builds trust and creates a deeper connection with your audience. |
| Client Testimonials | Positive feedback from clients provides social proof and reinforces your credibility and expertise. |
| Special Offers and Services | Announcing exclusive services, discounts, or limited-time offers can attract new clients looking for unique opportunities. |
| User-Generated Content | Sharing content created by your clients or followers (testimonials, success stories) engages your community and adds authenticity. |
| Collaborations | Partnering with other professionals or influencers can introduce your brand to a broader, relevant audience. |
| Event Announcements | Promoting your participation in events, webinars, or speaking engagements can attract new followers interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal themes or holiday messages can make your content more relatable and timely. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and create a sense of community, encouraging them to interact with your brand. |
| Expert Tips and Advice | Sharing your knowledge and expertise can position you as a thought leader in your field, attracting followers who value your insights. |
| Daily Updates | Regularly updating your followers with insights, tips, or personal anecdotes keeps your brand top-of-mind and fosters a loyal following. |
| Personal Stories | Featuring personal stories or experiences creates a personal connection and humanizes your brand. |
| Industry Insights | Sharing the latest trends and insights from your industry can engage followers who are keen to stay informed. |
| Sustainability Initiatives | Highlighting your commitment to sustainable practices or social causes appeals to socially conscious followers. |
| Client Spotlights | Featuring your clients' success stories creates a sense of community and showcases the impact of your work. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some branding agencies make 5x more profit than you!
We have studied the strategies of the best branding agencies in the world. Replicate them now!
How can branding agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and compelling narratives are essential for personal branding.
People connect with stories first. Make sure your photos and videos are well-lit, authentic, and tell a story that resonates with your audience.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your personal brand. Behind-the-scenes content, personal anecdotes, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or collaborations. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your personal brand and what your audience likes.
If you have a low budget to conduct marketing for your personal brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for personal branding.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage your audience to share their own stories and tag your personal brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for branding agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for personal branding agencies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in your personal branding strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Headshots | Utilize natural light by taking photos near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Encourage satisfied clients to record a quick video testimonial on their phone. Offer a small incentive, like a free consultation, as a thank-you. |
| User-Generated Content | Motivate clients to share their success stories by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Branding Tips Videos | Film short, simple branding tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| Daily Branding Tips | Create simple, eye-catching graphics for daily branding tips using free tools like Canva. Include a brief description and a relevant image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their branding challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| Professional Workspace Photos | Create attractive workspace settings using inexpensive items like desk organizers, plants, and props from dollar stores. |
| Branding Tips | Share eco-friendly branding practices such as using sustainable materials for business cards. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your branding process, such as brainstorming sessions or client meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free branding consultation. Use prizes that are cost-effective like a free branding audit. |
| Seasonal Branding Tips | Highlight seasonal branding strategies using natural light and your smartphone camera. Share the story behind the strategy to add interest. |
Copy the tactics of the best branding agencies in the world!
There are branding agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for branding agencies
Investing in high-quality content for your personal branding agency can be a game-changer. Many other agencies might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Personal Branding Webinars | Hosting live or recorded webinars where you share insights on building a personal brand can create a sense of community and attract a global audience. |
| Interactive 360° Office Tours | Offering virtual 360° tours of your office, including behind-the-scenes looks at your creative process, can provide a unique experience and entice potential clients to engage with your services. |
| Exclusive Branding Workshops | Creating buzz with exclusive or seasonal branding workshops available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| Client Spotlight Features | Offering an exclusive feature where clients can share their branding journey and success stories can create a memorable experience and word-of-mouth referrals. |
| AR Portfolio Integration | Implementing augmented reality (AR) technology in your portfolio where clients can see 3D representations of branding projects can enhance the client experience and attract tech-savvy businesses. |
| Themed Branding Events | Hosting themed branding events, such as a personal branding bootcamp or a networking night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Brand Challenge Contests | Organizing brand challenge contests (e.g., creating a logo in under an hour) can create viral moments, attracting competitive creatives and spectators. |
| Collaborative Pop-Up Workshops | Partnering with other local experts or agencies to host pop-up workshops can introduce your agency to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your agency, the clients you’ve helped, or the personal journey of your team can create an emotional connection with potential clients. |
| Interactive Branding Polls | Allowing clients to choose elements for a branding project via social media polls can make them feel involved and eager to see the final results they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable branding materials or green office practices, can attract environmentally conscious clients and media attention. |
| Mobile Branding Clinics | Operating a mobile branding clinic in different locations or at local events can expand your reach and attract new clients who may visit your main office later. |
| Branding Subscription Service | Offering a subscription service where clients receive monthly branding tips and resources can create a loyal client base. |
| Immersive Branding Workshops | Hosting workshops where clients can learn advanced branding techniques from your experts can attract branding enthusiasts and create a sense of exclusivity. |
| Flash Mob Branding Events | Organizing flash mob branding events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for branding agencies on social media
Don't waste your time and resources on these strategies. We've seen many individuals make these mistakes in personal branding, and they won't help you stand out or attract new opportunities.
| Content Type | Why It Never Works for Personal Branding | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make you appear unoriginal or untrustworthy. | Use real photos of yourself, your work environment, and your interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing self-promotion can feel spammy and turn off followers. | Mix in engaging content like personal stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your personal brand confuses followers and dilutes your message. | Keep your content focused on your expertise, industry insights, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your professionalism and quality. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your brand positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your expertise, community, and unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate followers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your audience and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about yourself can bore followers and reduce engagement. | Share user-generated content, collaborate with other professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential followers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value audience input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your personal brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate followers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for followers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your personal brand. |
Make your personal branding agency more profitable
We have studied the strategies of the best branding agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your personal branding agency
We understand that as a personal branding professional, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than individual professionals like you.
The day-to-day demands of managing your personal brand are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for personal branding professionals like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your personal brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for individual professionals on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your personal brand's visibility online.
With our marketing pack, you can invest in your personal brand's growth without feeling overwhelmed or uncertain.
Your personal branding agency could make more money!
Most branding agency owners don't know how to grow their business. Let us teach you the right strategies.
